Anupam Sahu

Growth Manager

Gurugram, Haryana, India6 yrs experience

Key Highlights

  • Expert in scaling D2C brands through innovative strategies.
  • Proven track record in enhancing customer retention and engagement.
  • Strong leadership in cross-functional product development.
Stackforce AI infers this person is a Growth and Product Management expert in the D2C and EdTech sectors.

Contact

Skills

Core Skills

Product StrategyGo-to-market StrategyRetention StrategyLifecycle MarketingProduct ManagementUser RetentionProject ManagementProduct Development

Other Skills

Agile MethodologiesAgile Project ManagementBeverage IndustryBrand IdentityBusiness DevelopmentCRM CampaignsCleverTapCustomer EngagementD2CDigital StrategyE-CommerceEmerging TrendsEngagement CampaignsFeature PrioritizationGTM Strategy

About

I build and scale consumer brands at the intersection of product, growth, and customer experience. Over the last 5+ years, I’ve worked across fast-growing startups and loved D2C brands — leading lifecycle marketing, retention funnels, and product execution that turned ideas into scalable businesses. 🔹 At Blue Tokai Coffee Roasters, I grew app engagement and retention by designing lifecycle journeys that increased purchase frequency and boosted same-store sales across 60+ cafés. 🔹 At Default, I managed complex product builds end-to-end, aligning design, engineering, and operations to deliver with speed and clarity. 🔹 As Co-Founder of LupLu, I shaped product design, go-to-market strategy, and brand identity for a new-age athleisure brand. What I bring: Product strategy + execution: turning insights into roadmaps that ship. Growth leadership: building funnels that drive retention, lifetime value, and sustainable acquisition. Project management: orchestrating cross-functional teams with clarity and speed. Analytics mindset: fluent with GA, MoEngage, CleverTap, Branch.io, Firebase — making decisions backed by data. Today, I’m excited to partner with brands (full-time or freelance) that want to: ✅ Achieve product-market fit faster ✅ Build loyal, retained customer bases ✅ Scale consumer-first products sustainably Always open to collaborations, opportunities, and good conversations. Let’s connect.

Experience

Airblack

Growth Manager

Oct 2025Present · 5 mos

Luplu

Co-Founder

Aug 2024Sep 2025 · 1 yr 1 mo · New Delhi, Delhi, India

  • Co-founded and led GTM, enterprise sales and business operations; built a lean, vendor-first supply chain from scratch.
  • Secured ₹1.2 Cr in project purchase orders within 6 months across apparel, accessories and custom kits.
  • Won 10,000+ B2B unit orders, onboarding clients such as Anytime Fitness, Fitness First, Vault by Virat Kohli and professional football clubs.
  • Introduced a rolling-order vendor model to reduce dependence on bulk inventory and improve working-capital efficiency.
Product StrategyGo-to-Market Strategy

Blue tokai coffee roasters

Application Marketing Manager

Apr 2023Aug 2024 · 1 yr 4 mos · New Delhi, Delhi, India · On-site

  • Built retention strategy and lifecycle journeys across app, email & WhatsApp that together supported a ₹16.2 Cr ARR funnel.
  • Increased café retention to ~42% and e-commerce retention to ~60% via targeted loyalty journeys and repeat engagement flows.
  • Launched and scaled the mobile app to 100K+ installs with 25K MAUs in under 9 months; improved app-to-purchase conversion to 23%.
  • Designed CRM campaigns (push, WhatsApp, email) that consistently achieved 5–8% CTR, using segmentation and A/B testing to optimize creative and timing.
Retention StrategyLifecycle Marketing

Weskill

Growth Product Manager

Apr 2022Oct 2022 · 6 mos · Gurugram, Haryana, India · Hybrid

  • WeSkill is a live learning platform working to make holistic education for kids more accessible through extra-curricular learning.
  • Managed product development lifecycle from PRD to release (Android-app).
  • Improved D1 retention from 10% to 22%-25%. Revamped onboarding flow.
  • Enhanced referral channel to acquire 700+ new users organically MoM.
  • Created engagement campaigns with average CTR>12%
Product ManagementUser Retention

Default

2 roles

Product Manager

Promoted

Dec 2019Apr 2022 · 2 yrs 4 mos · New Delhi Area, India

  • Delivered projects as both a product and project manager for funded start-ups that included a mixture of unicorns and series A companies.
  • Managed platform development projects for companies like StrataProp, Zenoti, Cisco to name a few.
Project ManagementProduct Development

Program Manager

Aug 2019Dec 2019 · 4 mos · New Delhi Area, India

Education

GrowthX®

Growth and product

Feb 2022Mar 2022

Dr Akhilesh Das Gupta Institute of Professional Studies

Bachelor of Technology - BTech — Electrical and Electronics Engineering

Jan 2015Jan 2019

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