Feb 2022 – Aug 2022 · 6 mos · Mumbai, Maharashtra, India · Remote

• As an Associate Content Strategist for Tata CLiQ Luxury's social media platforms, I took over the responsibility of researching, planning, and executing the brand's day-to-day calendar ideations as well as sale and commercial campaign strategies.
• I handled the brand's Instagram, LinkedIn, and Facebook platforms and strategized the fit of the content plan.
• During the same time, I also took over about a dozen collaborations with various Indian brands that have a presence at the brand.

Jul 2021 – Present · 4 yrs 9 mos · India · On-site

• As the CEO of Appu G, a fashion jewellery house, I lead with a set of values for the brand. The motto I am working towards is to create a brand by leveraging the company's three-decade legacy. Furthermore, I am also enhancing the brand's reach by turning it into an export house as well as creating a digital brand presence on the B2B and B2C fronts.
• My vision, which is currently in progress, is to also co-create an organisational framework by including various teams of the company in a singular setting for better results, for which I have taken the approach of 'design thinking', a tool that helps in building community and enriching collaborative culture.

Jan 2021 – Apr 2021 · 3 mos · India · Remote

• At Grazia, my main objective was to initiate research on the top trends for the week, the upcoming season, and the latest picks in the Indian and global fashion spheres.
• Furthermore, my objective outlook and perception were then manifested in writing on fashion topicals, listicles, and conducting an interview questionnaire for brand collaborations.

Aug 2020 – Oct 2020 · 2 mos · India · Hybrid

• A university collaboration with the brand led to the planning and execution of the festive season content on social media platforms as well as digital media, which included website design development.
• A lookbook with the latest designs and a festive campaign plan was created keeping in mind the execution, budget, and creative outlook and theme for the upcoming season.

May 2020 – Jul 2020 · 2 mos · Delhi, India · Remote

• At Vaaya, I struck an opportunity during COVID-19, and it was a fresh start yet a block of creative ideas for a homegrown label that appreciates its 'kaariagars' as much as Vaaya.
• I worked as a creative content strategist, where developing new concepts and conversations among Kaarigars and their calibre felt really important.
• During that time, I worked on a new project called 'Haat' that the brand was catering to. It was about developing a new market space that helped Kaariagrs of Vaaya be directly connected to various organisations and individuals who wanted to place orders. It was an interesting project that also resonated with the purpose for which I joined the homegrown label.
• I was responsible for planning and promoting the latest venture and creating hype around it through social media and content writing.

May 2020 – Jun 2020 · 1 mo · India · Remote

• Geisha Designs is the brainchild of Paras and Shalini, a designer duo behind the fashion label.
• I worked as a content researcher and fashion writing contributor for their upcoming blog launch on their website.
• The idea of the write-ups consisted of a narrative built up around the latest collection by personifying the theme into relevance and reality, creating a sense of relatability.
• On another note, during Covid-19 another important aspect that came into light was sustainability. Focusing on the same venture, I also worked on ‘Fabricating Existence’ which is a mindful initiative focusing on Zero Waste. It encourages customers to bring back old apparels purchased from Geisha Designs, which will be recreated by upcycling and repurposing the garments to give a new life.
• Hence giving it a durable life and production of less waste.

Apr 2020 – May 2020 · 1 mo · Maharashtra, India · Remote

• At Lifestyle Asia, I managed the social media platforms Instagram and Pinterest. I worked on the timing and schedule of posting and scheduling content based on research and analysis of the platforms, respectively.
• Apart from that, I also contributed to research on topics related to art, fashion, lifestyle, culture,and travel for further content development for the week.

Feb 2020 – Feb 2020 · 0 mo · Mumbai, Maharashtra · On-site

• I contributed as a fashion stylist for the models on the runway for the brand, as well as model and prop management, backstage communication among make-up artists and hairdressers, and media contributors.
• Assisted styling actress, Malvika Mohanan, showstopper for Tanieya Khanuja at Lakme Fashion Week Fall/Winter 2020
• I was also a part of the music and lighting decisions and the stage rehearsal walkthrough before the runway.
• Apart from the off-stage responsibilities, I was also a part of client communications and exhibited the brand's latest collection and ideology at Lakme Fashion Week.

Sep 2019 – Nov 2019 · 2 mos · Mumbai, Maharashtra · On-site

• While working with Divya, I assisted in sourcing, styling and mood boarding for various brand shoots as well as celebrity shoots.
• I worked for Max Fashion's capsule collection styling, Rang De, a make-up brand launch shoot, the Metro ad campaign for the festive season and Aza magazine cover shoot with actress Swara Bhaskar, among other styling projects.

Sep 2019 – Oct 2019 · 1 mo · Maharashtra, India · On-site

• When I worked at Bodements, a vintage clothing and accessories company, the brand was just getting started, so the duties overlapped quite a bit.
• Shoots, style, collaborations, back-end website construction, content writing and placement for media coverage were just a few of the responsibilities involved.

Aug 2019 – Aug 2019 · 0 mo · Mumbai, Maharashtra · On-site

• Before the runway show, I contributed as a fashion stylist for the models for the collection shoot and later on also at the runway for the brand. I also took over the role of model and prop management, backstage communication among make-up artists and hairdressers, and media contributors.
• I was also a part of the music and lighting decisions and the stage rehearsal walkthrough before the runway.
• Apart from the off-stage responsibilities, I was also a part of client communications and exhibited the brand's latest collection and ideology at Lakme Fashion Week.

Mar 2019 – Mar 2019 · 0 mo · Mumbai, Maharashtra · On-site

• EZRA, a homegrown fashion apparel label, was on the verge of completing a decade. And so the responsibilities involved, from visual merchandising, new collection development and shoot, a fashion event, and get-together planning and gifting arrangements done in-house.
• I also created and designed an invitation and collection note for the tenth anniversary and looked over the Public Relations area as well.
• Apart from that, my day-to-day task involved working at the website backend and regular research on trends and new design development ideas.

Feb 2019 – Feb 2019 · 0 mo · New York, United States · On-site

• I contributed as a fashion stylist for the models on the runway for the brand, as well as model and prop management, backstage communication among make-up artists and hairdressers, and media contributors.
• I was also a part of the music and lighting decisions and the stage rehearsal walkthrough before the runway.
• Apart from the off-stage responsibilities, I was also a part of client communications and exhibited the brand's latest collection and ideology at Lakme Fashion Week.

Jan 2019 – Jan 2019 · 0 mo · Mumbai, Maharashtra, India · On-site

• Before the runway show, I contributed as a fashion stylist for the models for the collection shoot and later on also at the runway for the brand. I also took over the role of model and prop management, backstage communication among make-up artists and hairdressers, and media contributors.
• I was also a part of the music and lighting decisions and the stage rehearsal walkthrough before the runway.
• Apart from the off-stage responsibilities, I was also a part of client communications and exhibited the brand's latest collection and ideology at Lakme Fashion Week.

Dec 2018 – Jan 2019 · 1 mo · Mumbai, Maharashtra, India · On-site

• Project Fashion was a one-of-a-kind fashion event with live music, runway displays, and pop-up stores for clothing, accessories, cosmetics, and home décor.
• I used a multi-disciplinary strategy, and my team and I successfully closed a few partnerships, including ones for fashion and food collaborations with Nykaa Fashion, Monster Drinks, and Sweet House Mafia.
• In addition, the show showcased the closets of India's leading fashion bloggers with a sale twist, which was another aspect of PR skills that I concentrated on.