Jun 2022 – Present · 3 yrs 9 mos · Malaysia

• Create high-end storytelling and crafting art-directed CGI motions & images uniquely for luxury brands
• Stay up-to-date on the latest trends in art, design, animation and competitive landscape
• Collaborate with the Design Production team on scheduling and planning to ensure the team stays on schedule and maintains the best quality output
• Oversee entire show campaigns, brand packaging and all other design, marketing and promotional projects
• Work on concept creation and creative brief
• Plan and direct projects from initial brief through final delivery of production
• Establish the direction of design and animation and quality control
• Direct innovative and inspiring campaigns that meet the requirements outlined in the brief
• Manage projects, providing clear and consistent goals and objectives and ensuring creative and design consistency across each project

Jun 2021 – Jun 2022 · 1 yr · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Job Responsibilities:
• Influencers Marketing
• Develop strategies for innovative plans for PR & Influencers campaigns
• Build and maintain relationships with KOLS partners
• To source and review the perfect ambassador and KOLS for each campaign
• Reach out, manage and negotiate with influencers, KOLS, celebrities, and talent agencies
• Develop video content postings, write and curate for each campaign
• Review creative content for advertising purposes
• Prepare presentation and proposal deck for video content
• Live Stream Management
• Reach out, build and recruit live stream talents who have amazing skills to drive sales and engagement
• Ensuring the live stream program is fully operational and processes are running smoothly
• Brainstorm and execute marketing mechanism, costings, and manage stocks
• Involve with production team in preparing and stage setup for talents live stream and TV show (eg Astro Go Shop)
• Keep track of KPI results and provide feedback and solutions of improvements with the Analytics team
• Evaluate competitors and identify emerging influencers to recommend learnings and action points to optimize results

May 2021 – Jan 2022 · 8 mos

• 1.) Managing influencers to create creatives for digital advertising
• 2.) Planning, finding and directing influencer for video and photo shooting
• 3.) Creating AR filters for the brand
• 4.) Creating scripts & contents for video & photo shooting
• 5.) Affiliate influencers marketing
• 6.) Approach media company for collaboration
• 7.) Source for potential retail distribution and e-commerce platform

Mar 2020 – Dec 2020 · 9 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Job Responsibilities:
• Customer Service
• Engagement with customers through social media platform (ie. Facebook, Instagram, WhatsApp, E-mail, Shopee), and face-to-face approach
• Respond promptly to customers’ needs to achieve customer satisfaction
• Resolve customers complaint by providing appropriate workaround solutions
• To manage incoming customers calls pertaining to billing issues, product problems and services inquiries
• To provide assistance with placement of orders, refunds and exchange
• To inform customers of on-going promotions
• Marketing Strategies
• To develop new revenue stream model via B2B and expand branding market reach through social media platform through Shopee and Tiktok
• To perform research and analyze market trends, demographics, pricing schedules, and competitor’s products to prepare for Go-to-market (GTMs) and business plan strategy
• To develop marketing strategies for Shopee and Tiktok
• To provide sponsorship and approach potential influencers for Tiktok exposure and market reach
• Involvement in planning and development of new market growth on e-commerce platform, ie. Shopee and Tiktok
• Oversee branding, advertising and promotional campaigns
• To develop business proposal for upcoming or/and new collaborations, events and campaigns
• Create contents actively to post on social media channels on weekly basis
• To provide tracking of social media outcome in order to measure and assess the performance result derived
• To develop and build close engagement relationship with collaboration partners and clients (ie. Shopee, TikTok)
• To provide and update on product listing information and monitor stock level availability through platform
• To provide assistance to operation team comprises of stock replenishment

Aug 2019 – Aug 2019 · 0 mo · Subang Jaya, Selangor, Malaysia

• Kuala Lumpur Fashion Week (KLFW)
• Job Responsiilities:
• To provide assistance to operation manager with assigned tasks
• To ensure the “models” are well taken care during the event
• Provide registration help during reception
• To provide proper greeting etiquette to influencers

Apr 2019 – Jun 2019 · 2 mos · Subang Jaya, Selangor, Malaysia

• Job Responsibilities:
• Marketing Strategies
• To provide event support and customer service
• To prepare various presentation to compile all the marketing strategies
• To provide assistance with social media activities
• To provide sponsorships for events, collaborations and campaigns
• To approach influencers for brands sponsorship to create brand awareness and reputation
• Managing the marketing budget for the brand campaign
• To create advertising awareness for brands and store campaigns
• To create SWOT analysis foe market competitiveness landscape
• Responsible for visual merchandising to develop creative visual concepts and build store displays
• To take pictures for products to upload on social media (Fashion Photography)
• Fashion Styling
• To make arrangement and planned for photo shooting location, art direction and styling
• To source and cast models for shooting
• Selecting the most appropriate clothing style from collections for shooting purpose
• To provide assistance during on-set and photo shooting including steaming, pinning and fitting clothes
• To coordinate with models and photographers