Dec 2023 – Feb 2024 · 2 mos · United States · Remote

• Comprehensive UX Research Initiative: Led the complete redesign of the ICA website, significantly boosting user engagement through strategic research.
• Qualitative Research: Conducted semi-structured interviews and ethnographic studies to gather insights, shaping content and design strategies for volunteering, partnering, and donations.
• Iterative Usability Testing: Directed usability beta testing through moderated sessions to refine site navigation and improve content accessibility, enhancing the overall user interface.
• Data Analytics: Used web analytics to identify and enhance high-impact content areas, focusing on sections with the highest potential for user engagement.
• A/B Testing: Implemented A/B testing to refine critical website elements, optimizing the online experience for user engagement and usability.

Apr 2023 – Jul 2023 · 3 mos

• User Experience Research Leadership: Directed research and design iterations for web applications, focusing on the unique requirements of content creators.
• Attitudinal Analysis: Conducted in-depth analysis to identify key pain points among users, particularly the limitations of existing interactive tools like chat, polls, and questionnaires.
• Ideation and Innovation: Led ideation sessions that resulted in the development of the AI-based Active Interactive Video Tool, revolutionising how content creators engage with their audiences.
• Product Solution Alignment: Ensured new interactive mechanisms aligned with both business objectives and user needs, enhancing the effectiveness of creator-audience interactions.

Feb 2023 – Apr 2023 · 2 mos

• User Acceptance Testing (UAT): Conducted UAT with current user segments to understand their touch-points, motivations, pain points, and needs, ensuring the product meets real-world requirements.
• Maintaining UX Research Project Documentation: Managed comprehensive documentation for UX research projects, including research plans, participant recruitment, data collection and analysis, research findings, and actionable recommendations. Ensured documentation is organised, up-to-date, and accessible to relevant stakeholders.
• User Experience Analysis: Gathered and analysed user feedback, usage data, and market trends to identify opportunities for product improvement and optimisation. Collaborated with the UX/UI design team to enhance the user experience and interface of products.
• Competitive Analysis: Conducted ongoing research and analysis of the competitive landscape to stay informed about their user segments , industry trends, emerging technologies, and competitor product offerings. Provided insights and actionable recommendations to inform design decision, product strategy and positioning.

Feb 2022 – Feb 2023 · 1 yr

• Strategy Development: Develop and implement social media strategies aligned with Girl Up's goals and objectives. Stay up-to-date with industry trends and best practices to ensure our social media presence remains innovative, informative and impactful.
• Content Creation and Management: Create compelling and relevant content for various social media platforms, including text, images, and videos. Collaborate with internal teams and stakeholders to ensure content is aligned with Girl Up's guidelines and effectively communicates our message.
• Community Engagement: Build and nurture an active and engaged online community through timely and meaningful interactions. Respond to comments, messages, and inquiries in a professional and engaging manner, fostering positive relationships with our audience.
• Performance Tracking and Analytics: Monitor social media performance using analytics tools to measure the effectiveness of campaigns, identify trends, and propose data-driven optimizations. Provide regular reports and insights to key stakeholders to inform decision-making.
• Collaboration and Team Leadership: Collaborate with cross-functional teams, including marketing, communications, and creative departments, to ensure social media efforts are integrated into broader marketing initiatives. Provide guidance, mentorship, and support to social media team members.

Feb 2022 – Dec 2022 · 10 mos · United States · Remote

• Assist the investment team with deal sourcing, evaluation, and due diligence processes.
• Conduct market research and competitive analysis to identify promising investment opportunities.
• Prepare investment memoranda and presentations to support decision-making.
• Assist with portfolio management activities and monitoring.
• Participate in meetings with entrepreneurs, investors, and industry professionals.

Jan 2022 – Present · 4 yrs 2 mos · India · Hybrid

• Research Leadership: Spearheaded the design and research of health applications focused on enhancing women's reproductive and mental health.
• Comprehensive User Research: Conducted ethnographic studies using qualitative research methodologies, including contextual analysis and field studies, with over 2000 women and community healthcare workers.
• Community Healthcare Worker Tools: Developed and integrated tools for patient data management, medical case management, and pre-diagnostic wellness checks for over 10 disorders, improving self-care and disease prevention.
• User Testing and Contextual Analysis: Executed user testing and contextual analysis with 300 community healthcare workers, refining app functionalities based on quantitative feedback to ensure alignment with real-world healthcare workflows.
• Research-Driven Marketplace Development: Led the development of an in-app marketplace, facilitating the efficient exchange of healthcare services and resources based on user feedback and field research, enhancing delivery and effectiveness.

Jan 2022 – Aug 2022 · 7 mos

• Responsibilities:
• Develop and implement a social media strategy that aligns with our organization's goals to strengthen diplomatic relations between India and New Zealand. Identify target audience segments and create engaging content to promote bilateral ties, cultural exchanges, economic collaborations, and educational partnerships.
• Content Creation and Curation: Create compelling and visually appealing content, including text, images, videos, and infographics, to effectively communicate the organization's initiatives and highlight significant events related to India-New Zealand relations. Curate relevant and engaging content from reputable sources to supplement the organization's social media channels.
• Instagram Live Sessions: Organize and host Instagram Live sessions featuring New Zealand diplomats, prominent figures, or subject matter experts. Coordinate with relevant stakeholders to ensure smooth execution of these sessions, focusing on topics of bilateral interest, cultural understanding, and educational exchange between India and New Zealand.
• Community Engagement: Engage with the online community by responding to comments, messages, and inquiries promptly and professionally. Foster meaningful conversations, encourage user-generated content, and build relationships with followers to enhance their involvement in the organization's activities
• Analytics and Reporting: Monitor and analyze social media performance metrics to assess the effectiveness of campaigns, track audience engagement, and identify areas for improvement.
• Collaboration and Networking: Collaborate with relevant stakeholders, including diplomats, other GY forums educational institutions, cultural organizations, to foster strong relationships and establish partnerships. Stay updated with the latest developments in India-New Zealand relations and leverage networking opportunities to enhance the organization's social media presence.

Jan 2022 – Feb 2022 · 1 mo

Sep 2021 – May 2023 · 1 yr 8 mos

Sep 2021 – Jan 2022 · 4 mos · New Delhi, Delhi, India

• Stakeholder Management
• Maintaining CRM tracker
• Giving Value Proposition
• Sales and Marketing
• Revenue Generation

Sep 2021 – Nov 2021 · 2 mos · Gurugram, Haryana, India · Remote

• Content Curation: Research, curate, and coordinate high-quality content related to stocks, cryptocurrency, NFTs, and financial reforms. Ensure the content is accurate, up-to-date, and aligned with the app's standards and guidelines. Collaborate with subject matter experts and industry professionals to gather valuable insights and perspectives.
• Content Management: Organize and manage a content calendar to ensure a consistent flow of informative and engaging content. Develop a content strategy that covers a wide range of topics and formats, including articles, blog posts, videos, infographics. Ensure the content is optimized for user-friendly.
• Collaboration: Work closely with the app senior managers and other stakeholders to create compelling and visually appealing content, and diversify the content and expand the app's reach.
• Research and Analysis: Stay updated with the latest trends, news, and developments in the financial industry, specifically related to stocks, cryptocurrency, NFTs, and financial reforms. Conduct in-depth research and analysis to generate valuable insights and thought-provoking content. Monitor market trends, regulatory changes, and emerging technologies.
• User Engagement: Develop strategies to increase user engagement with the app's content. Encourage user interaction through comments, feedback, and discussions. Monitor user feedback and incorporate user suggestions into future content planning.
• Quality Assurance: Ensure the accuracy, credibility, and consistency of all content published on the app. Proofread and edit content to maintain high linguistic standards and eliminate errors.

Jan 2021 – Jul 2021 · 6 mos · Remote

Jul 2020 – Jan 2022 · 1 yr 6 mos · New Delhi, Delhi, India

Jun 2019 – Dec 2020 · 1 yr 6 mos · New Delhi, Delhi, India · Hybrid