Geheni Thilakesh

Digital Marketing Specialist

India8 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 4 years in content strategy and digital marketing.
  • Expert in creating engaging content for luxury brands.
  • Strong analytical skills driving data-driven storytelling.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in luxury retail content strategy.

Contact

Skills

Core Skills

LeadershipContent StrategyCommunication

Other Skills

Adobe AnalyticsAdobe Creative SuiteAnalytical SkillsBloggingContent MarketingData AnalysisEasily AdaptableInternal CommunicationsMarketingMarketing StrategyMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointOral CommunicationTableau

About

As a Senior Associate at Saks India, I leverage my M.S. in Business Analytics from the University of Texas at Austin to create and manage engaging digital content for the global luxury retailer. With over 4 years of experience in content strategy, design, and communication, I have contributed to the branding, corporate communications, and LinkedIn content of Saks Fifth Avenue India, as well as the visual design of its website and app. I have also worked as an analyst at LeadWalnut.com, a B2B lead generation platform, and as a business presentation specialist at McKinsey & Company, where I delivered high-quality presentations for top clients. My core competencies include communication, analytical skills, and internal communications, and I am passionate about using data-driven insights to craft compelling stories and visuals that resonate with diverse audiences. I am always eager to learn new skills and tools, and to collaborate with cross-functional teams to deliver impactful results.

Experience

Saks global india

6 roles

Assistant Manager, Content & Marketing Operations

Oct 2023Present · 2 yrs 5 mos

Team LeadershipLeadership

Senior Associate, Digital Content Management

May 2022Oct 2023 · 1 yr 5 mos

Content StrategyAnalytical SkillsAdobe AnalyticsCommunication

Content Strategist

Sep 2021May 2022 · 8 mos

  • Digital Editorial Content Planning, Strategising, Coordinating for Global Ultra-Luxury Retail. Managing partnerships & corporate relationships. Building impactful content & brand strategies.
  • Working across cross-functional teams for cross-functional tasks. Serving as the central direction database for multiple teams.
Analytical SkillsCommunicationContent Strategy

Branding & Corporate Communications Manager

Jan 2021Present · 5 yrs 2 mos

Content StrategyAnalytical SkillsInternal CommunicationsCommunication

LinkedIn Content Manager

Promoted

Sep 2020Present · 5 yrs 6 mos

Content StrategyAnalytical SkillsCommunication

Visual Designer

Aug 2020Sep 2021 · 1 yr 1 mo

  • Creating presentations for leaders and stakeholders.
  • Creating and designing the firm template for global organizational use after research on popular ways slides are used - to reduce the time taken in recreating the same kind of slides and enable ease of use.
  • Designing creatives required for internal communications.
  • Managing the official LinkedIn page - this includes content calendar creation, ideas for posts and creatives, designing creatives, ideating campaigns, and hashtags.
  • Conducting team-based training on change management.
  • Coordinating between different departments to understand their presentation requirements, setting up an intake process and ensuring timely submission of deliverables.

Leadwalnut.com

Analyst

Sep 2019Sep 2020 · 1 yr · Bengaluru, Karnataka, India

  • Creating, designing, formatting and editing corporate presentations and reports in a visually appealing, aesthetic format. Working with Adobe and MS Office tools to create visuals, graphics and presentations. Writing blogs, articles, case studies and crafting personalized content to visitors. Copywriting, editing and proofreading. Running email outreach campaigns. Evaluating and studying results on multiple channels to understand the channels that drive the most traffic. Analysis of reports and daily activities to present key findings and insights.

Mckinsey & company

4 roles

Business Presentation Specialist (Grade 2)

Dec 2018Sep 2019 · 9 mos · Chennai, Tamil Nadu, India

  • Handling medium to complex requests, on a daily basis cross-country interaction with McKinsey consultants to amalgamate our ideas in visualising and creating a highly accurate, analysed, neat and visually compelling business presentation to be presented to clients including Fortune 500 companies and governments.
  • Trained in excel formulas and shortcuts to simplify time taken and effort used by a large extent.
  • Recently received image-centric, enhancement and animation training which focused on visually improving the presentation using interactive images, icons and animations with appropriate keywords from the documents.
  • Trained in proof reading documents for top notch output quality and service delivery.
  • Working in a pressured environment under very tight deadlines and allocating necessary firm resources by taking decisions for efficient time and resource management. Forecasting impending discrepancies and taking timely action to avoid them and report to senior colleagues.
  • Working with colleagues to constantly steer the team into meeting service level benchmarks and exceeding client expectations.
  • Trained to use tools like Inkscape, screenpresso, microsoft imager, Microsoft one note etc., for overall accurate, visually appealing presentations in the fastest duration.
  • Following various methods of Total Quality Management by doing regular quality checks, readiness checks and delivering “first time right” outputs.

Business Presentation Specialist (Grade 1)

Mar 2018Dec 2018 · 9 mos · Chennai, Tamil Nadu, India

  • Worked on low to medium complexity requests with considerably tight deadlines. Focused on improving current skills and knowledge with multiple trainings which helps to build decision making, crisis management, organisational and people management skills.

CBG (Capability Group Building)

Aug 2017Mar 2018 · 7 mos · Chennai, Tamil Nadu, India

  • Advanced to CBG which focuses on holistic development by providing exposure to small but disparate requests of low complexity which is levelled up with time.

Trainee

Jul 2017Aug 2017 · 1 mo · Chennai, Tamil Nadu, India

  • Joined as a trainee in July 2017 for 1 month which focuses on building core skills necessary for creating, formatting and designing compelling business presentations used by McKinsey Consultants for client communication all over the world.

Visteon corporation

Finance Intern

May 2016Jun 2016 · 1 mo · Chennai, Tamil Nadu, India

  • Worked in the finance department to analyse daily statements, profit and loss accounts, balance sheets and given access to the company’s crucial financial material to assist in daily transaction checks.

Popxo

Content Writer

Feb 2016May 2016 · 3 mos

Education

Texas McCombs School of Business

Master's degree — Business Analytics

Jan 2019Jan 2021

Great Lakes Institute of Management

PGP in Business Analytics and Business Intelligence — Business Analytics and Business Intelligence

Jan 2019Jan 2020

University of Madras

BBA — Business

Jan 2014Jan 2017

CSI EWARTS WOMENS CHRISTIAN COLLEGE

High school

Jan 1999Jan 2012

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