Feb 2025 – Jul 2025 · 5 mos · Hybrid

• Created high-quality websites for non-profit organisations like ECHO India, Miracle Foundation and Seeds x Microsoft.
• Wrote SEO-friendly content to increase website traffic and visibility, ensuring alignment with keywords and search trends.
• Conducted thorough research on various topics to provide insightful, engaging, and accurate content. Along with Developing content strategies that aligned with the project goals.
• Managed projects from inception to completion, managing timelines, resources, and team collaboration.
• Coordinated with clients to understand their content needs, provide progress updates, and incorporate feedback into revisions.
• Worked with design, marketing, and editorial teams to ensure content aligned with the brand's voice, goals, and visual identity.
• Reviewed and edited content for clarity, accuracy, and style consistency before publication.

Jan 2025 – May 2025 · 4 mos

• Designed the Payment Plan from 0 to 1 to reduce the Nursery Collection period
• Contributed to the go-to-market strategy by conducting On-Ground User Research
• Supported day-to-day Sales Operations alongside Strategic Projects
• Collaborate closely with the founders ensuring smooth execution of key business initiatives.
• Work on market research, analysing industry trends, competitors, and customer insights to support decision-making.
• Provide administrative support by participating in meetings and handling communication with stakeholders.
• Contribute to developing business proposals, reports, and internal communications that align with company goals.
• Assist in building relationships with key partners and stakeholders (nursery owners) to foster business development opportunities.

Jun 2024 – Sep 2024 · 3 mos · Gurugram, Haryana, India

• Led vendor verification processes, ensuring compliance with procurement policies and mitigating financial risks.
• Conducted internal audits at the India branch, evaluating business operations, risk controls, and regulatory compliance.
• Utilised SAP and OPRS for financial analysis, audit documentation, and risk assessment, enhancing data accuracy and efficiency.
• Assisted in designing and implementing control frameworks to improve financial governance and operational effectiveness.
• Reviewed financial statements, procurement records, and internal processes to identify discrepancies and recommend corrective actions.
• Collaborated with cross-functional teams and senior auditors to enhance audit methodologies and risk mitigation strategies.
• Prepared audit reports, providing data-driven insights and actionable recommendations to management.

Feb 2024 – May 2024 · 3 mos · Gurugram, Haryana, India

• Gained exposure to audit methodologies, financial reporting, and risk management frameworks.
• Analysed financial statements, processes, and risk controls to identify inefficiencies and areas for improvement.
• Assisted in conducting internal audits at the India branch, ensuring compliance with company policies and regulatory standards.
• Performed vendor verification, assessing supplier credentials, payment terms, and contract compliance to mitigate financial risks.
• Gained hands-on experience with SAP and OPRS, utilising these tools for financial data analysis, audit tracking, and risk assessment.

Jan 2022 – May 2023 · 1 yr 4 mos

• Led the planning and execution of entrepreneurship-focused events, including startup competitions, pitch battles, and business plan contests to foster innovation.
• Organised the annual E-Summit, bringing together industry experts, investors, and entrepreneurs for insightful discussions and networking.
• Managed event logistics, budgeting, and sponsorship outreach to ensure seamless execution.
• Coordinated with speakers, mentors, and industry leaders to curate impactful sessions and workshops.
• Collaborated with marketing and social media teams to maximise event visibility and student participation.
• Supervised and guided a team of volunteers, delegating tasks effectively for smooth event operations.
• Evaluated event success through participant feedback and analytics, refining strategies for future initiatives.

Jan 2021 – May 2023 · 2 yrs 4 mos

• Led the content strategy and execution to align with the organization’s advocacy and outreach goals.
• Supervised and guided a team of writers, designers, and content creators to produce impactful and engaging content.
• Developed and curated high-quality posts, articles, and multimedia content for social media and other platforms.
• Planned and managed content calendars to ensure consistent and timely messaging.
• Researched and created content around gender equality, women’s empowerment, and social justice issues.
• Collaborated with marketing, PR, and outreach teams to amplify campaigns and events.
• Analyzed content performance and audience engagement to refine content strategies.

Apr 2020 – Jul 2020 · 3 mos

• Developed and executed content strategies to enhance brand engagement and visibility.
• Managed social media accounts, creating and scheduling posts across platforms like Instagram & LinkedIn.
• Wrote captions, and proof read the content to align with the brand’s messaging.
• Monitored analytics and key performance metrics to optimise content and engagement.
• Engaged with the online community, responding to comments and messages to build brand trust.
• Collaborated with cross-functional teams to align marketing initiatives with company goals.

Jan 2020 – Present · 6 yrs 3 mos

• My journey as a freelance content writer began with a passion for storytelling and a keen interest in having a knack for presenting words into art form. Over the years, I have collaborated with various websites, blogs, and businesses, creating content that engages, informs, and converts audiences.
• From writing SEO-optimized articles to crafting compelling social media content, my experience spans diverse industries, including finance, NGO'S, technology, lifestyle, entrepreneurship, and health & wellness. I have worked with startups, established brands, and niche websites, adapting my writing style to meet different target audiences and brand voices.
• Some key aspects of my freelance journey include:
• SEO & Blog Writing – Creating high-ranking content to drive organic traffic.
• Website Copywriting – Developing persuasive landing pages and brand messaging.
• Social Media Content – Crafting engaging posts, captions, and marketing campaigns.
• Technical & Finance Writing – Writing in-depth reports and informative articles.
• Freelancing has not only honed my research, storytelling, and content strategy skills but also taught me the importance of adaptability, meeting deadlines, and understanding client needs. It has been a fulfilling journey, allowing me to work on diverse projects, build a strong professional network, and continuously evolve as a writer.