Apr 2023 – Oct 2025 · 2 yrs 6 mos

• Revenue Growth & Sales Operations Optimization
• Developed a revenue maximization framework to rank Credit Card Partners based on revenue per lead from each
• marketing channel, improving partner engagement and profitability.
• Implemented targeted marketing strategies, leading to a 30% increase in new customer acquisitions within six
• months.
• Designed a portfolio forecasting model to project year-on-year revenue based on market conditions and customer
• spending patterns, enhancing revenue predictability.
• Process Optimization & Sales Enablement
• Led a customer journey optimization initiative, reducing approval turnaround time (TAT) by 40%, driving a 30%
• increase in throughput.
• Developed an automated call-out prioritization system, improving customer contact rates by 15% and increasing lead
• conversions.
• Enhanced tele-caller productivity by 27% by optimizing CRM workflows and integrating automated scripts, improving
• lead management and sales efficiency.
• Analytics-Driven Revenue Insights
• Created KPI dashboards in Power BI to improve revenue visibility and accountability across sales and marketing teams.
• Developed a predictive Propensity Model to identify high-intent customers, leading to a 17% increase in targeted
• marketing campaign effectiveness.
• Built an EBITDA forecasting model, assisting leadership in setting operational revenue goals.

May 2022 – Mar 2023 · 10 mos

Jun 2021 – May 2022 · 11 mos

• Utilized DMAIC framework to redesign processes, resulting in a 30% increase in monthly disbursals for credit card partners.
• Engineered an end-to-end customer process for instant credit card approvals, leading to a 40% reduction in approval turnaround time.
• Enhanced tele-caller productivity by 15% through CRM workflow optimization and automated scripts.

Feb 2020 – Jun 2021 · 1 yr 4 mos

May 2019 – Feb 2020 · 9 mos · Chennai, Tamil Nadu, India

• Marketing and Communication – Brand building through participation in various industry forums, expos as well as developing marketing collaterals such as Brochures, Pitch Presentation etc.
• Business Development – Built active network and relationship with Embassies, Chambers of Commerce, International Banks and consultants for brand awareness and lead generation.
• Market Research – Conducted primary and secondary research in the industrial estates to understand the market condition, manufacturers' expectations in order to build a sustainable ecosystem.
• New Initiative – Ideated the concept of LinkedIn marketing to improve brand awareness amongst the influencers and key decision-makers.
• Special Project as a part of the Induction Program:
• Marketing Analytics - Analysed the retail data at IGI airport and linked it with operational data insights suggested ways to engage the business travelers towards commercial offering at the airport
• Service Level Improvement - Analysed the inter-terminal bus connectivity at IGI airport, suggested ways to improve the service and proposed KPIs to measure the efficiency of the service

Apr 2018 – May 2018 · 1 mo · India

• Market Intelligence:
• 1) Prepared an industry scan and competitor benchmarking report to identify the new opportunities
• 2) Evaluated the business opportunities based on the industry insights, internal capabilities and made a detailed recommendation to the top management
• Marketing campaign:
• 1) Identified key decision makers and influencers in 90 Ed-Tech start-ups and E-Learning companies in US and UK markets and performed an E-Mail Campaign
• 2) Worked with the marketing team in developing the marketing collaterals such as brochures, pitch presentations.
• New Initiatives:
• 1) Evaluated the new age marketing tool like inbound marketing, Account-based Marketing and enabled the sales team to use LinkedIn Sales navigator to increase the lead conversion rate

Jun 2015 – Jun 2017 · 2 yrs · Chennai, Tamil Nadu, India

• Developed an application to smoothen the offer management process for a telecom client by migrating a licensed software application to open source java based BPM application which in turn reduces the annual licensing cost as well as ease the process of various levels of approval.
• Responsibilities:
• Communicating with the Client for collecting the requirements and documenting the same.
• Studying and reviewing the existing system.
• Preparing the Impact analysis document and High-level and low level design for new
• Identifying and documenting the technical issues and the approach to resolve the same.
• Constructing the solution/component in impact by the change request and Enhancements.
• Manage travel and expense reports for department team members
• After completion of unit test, reviewing the Unit Test Result prepared at the completion of the requirement
• Coordinating with the clients for System test and User Acceptance Test.
• Achievements:
• Received "On the Spot award" for doing a "Automated Resource Tracker" for our Project which reduces much of manual work