Jan 2023 – Present · 3 yrs 2 mos · Mumbai · On-site

• Incubated by NSRCEL (IIM-B), Shabd AI is a tech-enabled multilingual translation platform for businesses to reach consumers in their Native languages by providing end-to-end support across the content-commerce ecosystem.

Mar 2021 – Present · 5 yrs · United States

• Communication includes PR outreach, social media, articles and all communication collaterals

Feb 2021 – Jan 2023 · 1 yr 11 mos · India

Nov 2018 – Jan 2021 · 2 yrs 2 mos · Mumbai

• External positioning across multiple platforms - Thought Leaders as Speakers, Award forums (Emerged winner at SHRM awards for Learning intervention), Increased social media (LinkedIn) engagement by 72% based on EVP
• Internal postioning - Develop and implement effective communication strategies that build employee loyalty programs, employee connect (CEO Townhall), brand awareness, and satisfaction. Create communication and marketing strategies for new products, launches, events, and promotions.
• Innovation : Consistently create opportunities for individuals to ideate - idea to implementation journey, Ideathon annually to create a culture of Innovation by bringing multiple internal and external stakeholders together.

May 2015 – Oct 2018 · 3 yrs 5 mos · Mumbai

• Positioning JSW Brand through multiple touch points internally and externally (website, intranet, in-house magazine and other marketing collateral namely business specific brochures); Sponsorship evaluation, strategy and implementation (Times Litfest, TEDx, Inauguration and launch of Plants and others); Effective strategic communication.
• Creating strategic communications plans and campaigns, coming up with innovative and scalable ways to inform and engage employees, writing and creating communications, and collaborating with cross-functional partners (Business, Legal, HR, etc).
• An effective communicator who can understand complex issues and explain them simply, whether in person or via well-written, simple blog posts, intranet articles, FAQs, video scripts and more.

Jan 2013 – Aug 2013 · 7 mos

• Managing Promotions and Events, communication interspersed with employee engagement, harness a collaborative framework between Business and HR. Develop the overall communication strategy of the organization and extensive implementation thereby strengthening the employer brand.

Oct 2011 – Dec 2012 · 1 yr 2 mos

• Communication (internal and external) interspersed with employee engagement to ensure that we listen, inform, share and intervene at the right time through focused initiatives thereby impacting employee SAT
• Marketing communication for HR to re define and emphasise the "brand value" with prospective candidates
• Positioning HR brand through speaker forums and media opportunities
• Re defining and scheduling ESAT through a collaborative framework
• Customer/Client interaction at regular intervals from an employee engagement perspective

Jun 2010 – Sep 2011 · 1 yr 3 mos

• Employee engagement, communication and marketing for HR

Dec 2009 – Jun 2010 · 6 mos

• Procure and sell abstract paintings of artists from NID and other freelancers; street photography and portraits

Jul 2008 – Jan 2010 · 1 yr 6 mos

• Set up the engagement and internal communication framework

Mar 2008 – Jul 2008 · 4 mos

• Marketing Communication

Jan 2006 – Mar 2008 · 2 yrs 2 mos

• Employee Engagement and Marketing Communication

Aug 2005 – Feb 2007 · 1 yr 6 mos

• Community development and Marketing

Jan 2000 – Jan 2003 · 3 yrs

• Corporate communication team taking care of Annual reports, media responses and marketing events