Dec 2024 – Aug 2025 · 8 mos · San Francisco Bay Area · On-site

• Led a global team of 200 across Product, Engineering, Sales Consulting, and Professional Services for Adobe's GenAI solutions
• Developed and executed strategies to transition from custom-built to standardized solutions, enhancing scalability
• Key role in achieving an Annual Recurring Revenue (ARR) of $100M within the first year of product launch

May 2024 – Dec 2024 · 7 mos · San Francisco Bay Area · On-site

• Led a diverse team of 450 across Sales Consulting, Professional Services, and Customer Success for Adobe's Digital Media Enterprise portfolio
• Spearheaded the transition from a renewal cycle focus to a land and expand strategy, enhancing customer engagement
• Drove the adoption of Adobe Firefly, Adobe Express, and Acrobat AI Assistant, resulting in increased product usage and customer satisfaction

Nov 2023 – May 2024 · 6 mos · Berlin, Germany · On-site

Oct 2022 – Apr 2024 · 1 yr 6 mos · Berlin, Germany · On-site

Oct 2020 – Sep 2022 · 1 yr 11 mos

• Lead Product Management for Adobe's commerce platform and worldwide customer facing user experiences. The scope of this role includes:
• Modernize the platform by introducing APIs, SDKs and reusable components
• Enable self-service personalization of commerce experiences by business users
• Reimagine the subscription lifecycles for both individual as well as business customers
• Increase the velocity with which new products and offers can be brought to market
• Scale for the future by consolidating silos and cleaning up redundant, custom built capabilities

Oct 2020 – Sep 2022 · 1 yr 11 mos

• Currently lead team that is responsible for the platform that is used across Adobe for communications with customers This platform is responsible for all marketing and operational emails and notifications which are either batched or triggered (based on personalized event based signals)

Jul 2016 – Mar 2021 · 4 yrs 8 mos

• Designed, built and scaled a new omni-channel, intelligent Personalization@Adobe solution that today powers critical customer facing initiatives. This is now widely adopted across Adobe's products and both inbound (website, in-app) and outbound (emails, notifications) customer experiences

Aug 2015 – Present · 10 yrs 7 mos · San Francisco Bay Area

Jul 2015 – Jun 2016 · 11 mos · Los Altos, CA

• Revenue Forensics software and services provider

Mar 2015 – Sep 2022 · 7 yrs 6 mos · San Francisco Bay Area

May 2010 – Feb 2015 · 4 yrs 9 mos · San Francisco Bay Area

• NextPrinciples was a startup that provided a social marketing automation solution which helped companies to identify net new leads as well as enhance existing leads based on interactions and profiles from social channels.
• I started this company, led it through two funding rounds, had the honor of serving both enterprise and mid-market customers and then exited with a sale to another company in 2015
• NextPrinciples is based in the SF Bay Area and is a ZDNet CRM Watchlist (2013) winner, CRM Idol finalist (2014), SNCR category winner (2011 & 2012), a SugarCon App Throwdown winner (2012) and a semi-finalist in the CRM Idol competition (2012). More information can be found at http://nextprinciples.com. Recent independent reviews about NextPrinciples can be found at http://nextprinciples.com/press

Jul 2009 – Apr 2010 · 9 mos

• On Demand Applications, Office of the CTO

Feb 2009 – Feb 2010 · 1 yr

• Defined SAP's Green IT Strategy and drove execution of its consulting, product management, marketing and partnership initiatives.
• Member of the Sustainability Leadership team, reporting into SAP's Chief Sustainability Officer

Oct 2008 – Jul 2009 · 9 mos

• Built the Industry Solutions Management function for SAP Business Objects; responsible for the introduction of Industry specific solutions and positioning in the SAP Business Objects portfolio with a focus on Consumer Goods and Retail Industries

Jun 2005 – Oct 2008 · 3 yrs 4 mos

• Worked with the Corporate Strategy Group to help define the Go to Market strategy for SAP
• Led a project to prototype Design Consulting with the CEO of Siemens after managing similar projects at the Board level within SAP ; successfully designed and implemented the Portals for SAP’s CEO and CMO – these projects paved the way for similar work for other Executive Board members

Dec 2003 – Jan 2005 · 1 yr 1 mo

• Planned and executed on SAP's field operations in Vietnam including third party implementation channels and sales alliances; led sales efforts via Value Added Resellers and built pipeline of initial customers

Jan 2002 – Dec 2003 · 1 yr 11 mos

• Headed Business Development for Telecom, Utilities, Media and Service Providers sectors in Asia Pacific, generating annual software license revenues of 15 million USD

Jan 2000 – Dec 2002 · 2 yrs 11 mos

• Built, led and managed SAP's CRM practice for Asia Pacific and achieved #2 position in the market
• Repeatedly over-achieved Revenue and other Sales KPIs (e.g. number of net new customers)
• Responsibilities included Business Development and Presales activities for critical/strategic accounts in the region, building partner alliances as well as advising initial CRM implementation projects in the region
• Represented Asia in the Global CRM team which reported into the Board - this team was responsible for establishing SAP's CRM business globally

Jan 1997 – Dec 1999 · 2 yrs 11 mos

• Led a team of highly experienced presales consultants as a SWAT team for critical accounts in the region

Jan 1994 – Jan 1995 · 1 yr

Jan 1991 – Jan 1992 · 1 yr