Bhadrakshi Tanna — Business Development Executive

Dynamic retail account manager with over 6.5 years of experience driving sell-out strategies and operational excellence for large format retail stores across Mumbai, Maharashtra, Madhya Pradesh, and Chhattisgarh. Proven track record of collaborating with Key Account Managers (KAM) and the National Sales Manager (NSM) to set and achieve ambitious targets for promoter and store productivity, product display, and counter share. Expert in recruiting, training, and managing high-performing promoters and team leaders, ensuring optimal talent alignment and controlling attrition to maintain sustained in-store performance. Innovative in ideating and executing impactful Below-the-Line (BTL) activations, such as in-store live demonstrations, resulting in enhanced customer engagement and maximized sell-out. Adept at optimizing in-store point-of-sale material (POSM) displays, strengthening brand visibility through strategic internal and external branding initiatives, and maintaining optimum inventory norms across the retail network. Educational Credentials: Post Graduate Diploma in Retail, Welingkar Institute of Management Bachelor of Commerce, K J Somaiya College of Arts & Commerce Key Skills & Competencies: Strategic Sell-Out Planning & Execution Team Leadership & Promoter Management BTL Activations & Event Execution Inventory & Merchandising Optimization Brand Visibility & POSM Management Performance Analysis & Target Achievement

Stackforce AI infers this person is a Retail Management expert with a focus on sales strategies and team leadership.

Location: Mumbai, Maharashtra, India

Experience: 18 yrs 2 mos

Skills

Sales Management
Team Management
Business Development

Career Highlights

Over 6.5 years of retail account management experience
Proven track record in driving sell-out strategies
Expert in recruiting and managing high-performing teams

Work Experience

Bajaj Electricals Ltd

Retail Account Manager - Modern Retail (7 yrs 6 mos)

NIRLEP Appliances Limited

Divisional Manager - Non Traditional Business (1 yr 5 mos)

Snapdeal

Sr Accounts Manager - Vendor Development (2 yrs)

Future Group India

Sr Executive Sales & Merchandising (3 yrs 8 mos)

NIRLEP Appliances Limited

Assistant Manager Alternate Retail Channel (2 yrs 2 mos)

IBM Daksh Global Business Processes

Customer Care Executive (1 yr 4 mos)

Education

Post Graduate Diploma in Retail at Welingkar Institute of Management

Bachelor of Commerce (B.Com.) at K J Somaiya college of Arts & Commerce

HSC at K J Somaiya College of Arts & Commerce

ICSE at St. James's School - Kolkata

Bhadrakshi Tanna

Business Development Executive

Mumbai, Maharashtra, India18 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 6.5 years of retail account management experience
Proven track record in driving sell-out strategies
Expert in recruiting and managing high-performing teams

Stackforce AI infers this person is a Retail Management expert with a focus on sales strategies and team leadership.

Contact

bhadrakshi.tanna@gmail.com LinkedIn

Skills

Core Skills

Sales ManagementTeam ManagementBusiness Development

Other Skills

Brand ManagementBusiness StrategyCRMCompetitive AnalysisCreative ThinkingInterpersonal SkillsInventory ManagementMarket ResearchMarketingMarketing StrategyMerchandisingNegotiationNew Business DevelopmentRetailSourcing

About

Experience

Bajaj electricals ltd

Retail Account Manager - Modern Retail

Sep 2018 – Present · 7 yrs 6 mos · Mumbai, Maharashtra, India · On-site

Develope and execute sell-out strategies at Large Format Retail stores in Mumbai, Maharashtra, MP & CG.
Achieve Promoter & Store wise Sellout, Productivity, Display, and Counter share targets.
Recruite and drive productivity of promoters & TL’s, ensuring the right promoter at the right store and controlling attrition levels.

Team ManagementSales ManagementCompetitive AnalysisRetailInterpersonal Skills

Nirlep appliances limited

Divisional Manager - Non Traditional Business

Apr 2017 – Sep 2018 · 1 yr 5 mos · Mumbai Area, India · On-site

1. Key account manager for Nirlep range of cookware to Modern Trade Formats and E Commerce partners.
2. Product pitching and listing new products.
3. Coordinating with buying team of formats and providing offers for Secondary sales and promotions.
4. Offering new products/regulating MOP as per white space, brand laddering, price laddering af formats.
4. Creating digital content i.e. product content and images for E commerce.
5. Creating exclusive product range for MFR and E comm business as per their business requirements.
5. Handling digital marketing agencies for banners and product videos.
6. Handling digital marketing on Amazon.in.

Sales ManagementBusiness DevelopmentBusiness StrategyInterpersonal SkillsTeamwork

Snapdeal

Sr Accounts Manager - Vendor Development

Mar 2015 – Mar 2017 · 2 yrs · Mumbai, Maharashtra, India · On-site

1. Handling Key accounts of Women's Fashion and Ethnic wear and growing their business on Snapdeal platform.
2. Pitching sellers advertising opportunities on Snapdeal.com and getting them to invest in digital campaigns for their products/brand.
3. Advising on assortment to sellers on creating new products as per top searches, top selling price bracket etc.
4. Giving feedback to sellers on their products based on customer ratings and improvising on the same.
5. Training to sellers on Snapdeal delivery procedure.
6. Ensuring sellers are adhering to Snapdeal policies to ensure good quality products and customer satisfaction.

Future group india

Sr Executive Sales & Merchandising

Jun 2011 – Feb 2015 · 3 yrs 8 mos · Mumbai, Maharashtra, India

I was responsible to get vendors,products for General Merchandise & Home Fashion Category. Apart from this I was also involved in building the category and having a right merchandise mix.
Vendor sourcing was done for 3 modes of fulfillment i.e. Inventory, Back to Back & Market Place.
Margins & Inventory management were also a part of my profile.

Nirlep appliances limited

Assistant Manager Alternate Retail Channel

Apr 2009 – Jun 2011 · 2 yrs 2 mos

Handling the Alternate Retail Channel by coordinating with Bharat Petroleum Corp Ltd & Hindustan Petroleum Corp Ltd for using their Gas agencies channel to generate sales of Nirlep Products.
Understanding the total business environment. Planning according to the business objective, communicating and aligning the vision upward and down the line to achieve the strategic objective.

Ibm daksh global business processes

Customer Care Executive

May 2005 – Sep 2006 · 1 yr 4 mos · Mumbai, Maharashtra, India

I was a part of their Insurance Process to attend customer request and process the same, like Premium payments, Surrenders, Partial Surrenders etc. Gradually I was made resposible for auditing the process to increase accuracy.
I was also responible to train those new to my team.