Romina Rooney

CEO

Canada18 yrs 6 mos experience
Highly StableAI Enabled

Key Highlights

  • Transformed Customer Success into a revenue-generating engine.
  • Led successful post-merger integrations across multiple organizations.
  • Achieved significant growth in GRR and NRR consistently.
Stackforce AI infers this person is a SaaS Customer Success Leader with expertise in revenue growth and change management.

Contact

Skills

Core Skills

Change ManagementCustomer SuccessRevenue GrowthRevenue GenerationAccount ManagementSales

Other Skills

Business DevelopmentCross-functional Team LeadershipEvent ManagementEvent PlanningExpansion StrategiesGenerative AIInterpersonal SkillsInterviewingLarge Scale Change ManagementLeadershipLeadership DevelopmentMarketing StrategyNegotiationOperations ManagementPost-Sales

About

I’m a SaaS Post-Sales Revenue Leader who transforms Customer Success into a predictable, revenue-generating engine. I build and scale high-performing teams across Customer Success, Onboarding, Support, Account and Renewal Management, creating customer-centric programs that drive measurable growth. I specialize in: ◆ Retention & Expansion: Driving GRR and NRR through segmentation, expansion playbooks, and pricing strategies. ◆ Scaling for Growth: Building scalable, data-driven processes for startups, scale-ups, and enterprise environments. ◆ Cross-Functional Leadership: Aligning Sales, RevOps, Product, and Finance to maximize customer lifetime value. ◆ Strategic Impact: Leading M&A integrations and change management while preserving customer trust and operational excellence, bringing teams together through clear expectations and aligned goals. ◆ Automation & Digital Success: Leveraging technology and digital programs to optimize customer journeys, increase efficiency, and unlock revenue opportunities. I’m passionate about turning Customer Success into a core strategic lever that accelerates revenue, strengthens customer relationships, and drives business outcomes at scale.

Experience

Paylocity

Director of Client Success

Oct 2024Sep 2025 · 11 mos · Chicago, Illinois, United States · Remote

  • Key driver on the Post-Merger Integration team, shaping strategy and execution to ensure seamless integration and maximize value following Airbase’s acquisition by Paylocity in October 2024.
  • Designed and executed the post-acquisition service delivery model, aligning people, processes, and platforms to ensure a seamless transition.
  • Led critical change management initiatives across internal teams and customer segments to support retention and expansion objectives.
  • Successfully launched the MVP in July 2025, marking a key milestone in the post-merger transformation.
  • Collaborated cross-functionally to scale programs, optimize operations, and maintain a customer-first approach, consistently achieving GRR and retention targets.
Project ManagementLarge Scale Change ManagementScaled Customer SuccessRecruitingOperations ManagementChange Management+1

Airbase

Director of Customer Success

Jan 2024Oct 2024 · 9 mos · San Francisco Bay Area · Remote

  • Oversaw a portfolio of 600+ customers and $25M in ACV, consistently driving retention, adoption, and expansion.
  • Led a high-performing team of 11, including a Manager of Customer Success, Customer Success Managers, and Renewal Managers, fostering growth and accountability.
  • Grew and scaled the CS team, implementing a competency framework to drive consistent performance, skill development, and career progression.
  • Exceeded FY targets, achieving a significant increase in GRR and NRR through proactive engagement and strategic account management.
  • Developed and executed the end-to-end customer success strategy, including segmentation models, engagement playbooks, and adoption frameworks.
  • Built and scaled Renewal Management function, resulting in an increase in multi-year renewals
  • Partnered cross-functionally with GTM, Product, Marketing, and Operations teams to align on priorities, integrate customer feedback, and accelerate adoption.
  • Reported directly to C-suite executives, providing strategic insights, performance dashboards, and actionable recommendations for growth.
Change ManagementCross-functional Team LeadershipCustomer SuccessPost-SalesRevenue GrowthStrategic Planning+2

Staffbase

2 roles

Global Director, Customer Success Management

Promoted

May 2022Jun 2023 · 1 yr 1 mo · New York City Metropolitan Area · Remote

  • Managed a portfolio of 800+ customers and $40M ARR, driving retention, expansion, and customer satisfaction.
  • Led cross-functional initiatives to align KPIs and define the company’s North Star metric, improving revenue performance and customer experience.
  • Built a global Customer Success strategy covering GTM alignment, customer journey mapping, touch models, Business Reviews, CSQLs and expansion programs.
  • Oversaw the global rollout of a CS platform, enabling digital-led engagement and scalable playbooks.
  • Implemented new customer segmentation models with defined touch strategies to drive efficient, personalized engagement.
  • Created global CSM levels, career paths, and promotion frameworks to enhance team development and retention.
  • Introduced a customer enablement role to improve training and onboarding, improving time-to-value.
  • Launched a customer advocacy program highlighting impact-driven success stories.
  • Supported SPICED methodology implementation to strengthen customer partnerships post-sale.
Strategic PlanningTalent ManagementTime ManagementStrategic ThinkingRevenue GenerationProject Management+14

Sr. Manager, Customer Success North America

Dec 2021May 2022 · 5 mos · New York City Metropolitan Area · Remote

  • Directed a post-sales revenue organization of 20+, including CSMs, Team Leads, CS Enablement Manager, and Renewal Managers, driving retention, growth, and customer satisfaction.
  • Spearheaded the change management and integration of the Customer Success and Renewals teams following the Bananatag–Staffbase merger, ensuring alignment across people, processes, and systems.
  • Scaled and developed the Customer Success team during a period of rapid growth, implementing structure, performance management, and enablement programs to support global expansion.
  • Strengthened renewal predictability and reduced churn by designing and executing data-driven risk-mitigation and retention playbooks.
  • Built and led the Customer Success Enablement function, closing knowledge gaps in product expertise, onboarding, and customer growth stages.
  • Created and operationalized a company-wide NPS management process, translating customer insights into actionable improvements.
  • Partnered cross-functionally to resolve high-impact customer escalations, protecting revenue and improving long-term relationships.
Talent ManagementTime ManagementStrategic ThinkingRevenue GenerationInterpersonal SkillsStrategy+11

Bananatag (now part of staffbase)

3 roles

Sales Manager, Account Management

Apr 2019Dec 2021 · 2 yrs 8 mos

  • Overachieved 2021 NRR targets during the company’s merger and acquisition with Staffbase, driving retention and revenue growth through effective team leadership and customer engagement.
  • Managed and developed a team of 8 high-performing Account Managers responsible for renewals, upgrades, and customer communications across a large portfolio of accounts.
  • Oversaw the renewal revenue funnel, achieving high retention rates through proactive pipeline management, forecasting accuracy, and consistent follow-up strategies.
  • Strengthened customer relationships to drive renewals, expansion, and referral-based business growth.
  • Designed and optimized post-sale processes to create a seamless customer journey and ensure a consistent, high-quality experience.
  • Partnered cross-functionally with Product, Marketing, and Sales to plan and execute integrated customer campaigns, ensuring alignment on projections, performance, and strategy execution.
Talent ManagementRevenue GenerationInterpersonal SkillsStrategyLeadershipRevenue Growth+7

Senior Account Manager

Promoted

Nov 2018Apr 2019 · 5 mos

  • Team Lead to 3 Account Managers, coaching and mentoring in 1:1s and provided support for customer escalations.
  • Managed a book of ~50 Enterprise customers with an ARR of $1M.
Interpersonal SkillsTeamworkAccount ManagementSalesNegotiation

Account Manager

Jan 2017Nov 2018 · 1 yr 10 mos

  • Brought on as the first Account Manager for the company to support customers and renewals.
  • Managed the entire customer base ranging from SMBs to Fortune 500 companies.
Interpersonal SkillsTeamworkAccount ManagementSales

Soil mate

Sales and Marketing Manager

Apr 2016Dec 2016 · 8 mos · Kelowna, BC

  • Identified customer business challenges and created business proposals promoting relevant products and services.
  • Created and managed content for newsletter, blog and social media channels including Twitter, Facebook, Instagram, etc.
Public RelationsMarketing StrategyTeamworkSales

Greenstep solutions inc.

Account Executive

Jul 2013Dec 2015 · 2 yrs 5 mos · Kelowna, BC

  • Generated a sales pipeline and achieved new revenue and new business for a new subscription program.
  • Trained a Sales Development Rep and achieved a consistent sales approach through lead generation, discovery and demos.
Public RelationsMarketing StrategyAccount ManagementSales

Career break

Health and well-being

Jan 2010Jan 2013 · 3 yrs

  • Family leave & part-time position as an Office Administrator in a medical clinic.

Tni the network inc.

Account Manager

Jan 2009Jan 2010 · 1 yr · Peachland, BC

Public RelationsMarketing StrategyAccount ManagementSales

Yellow pages group / groupe pages jaunes – canada

Business Solutions Consultant

Jan 2007Jan 2009 · 2 yrs · Calgary, Canada Area

Business DevelopmentSales

Marcus evans

Senior Account Executive

Jan 2005Jan 2006 · 1 yr · Calgary, Canada Area

Business DevelopmentSales

University of calgary

Alumni Relations Coordinator

Jan 2003Jan 2005 · 2 yrs · Calgary, Canada Area

Public RelationsBusiness Development

Education

University of Calgary

BA Honours — Communication and Media Studies

Jan 2001Jan 2005

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