Twinkle Mali

Content Writer

Bengaluru, Karnataka, India7 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting compelling copy for diverse platforms.
Led successful performance marketing campaigns.
Trained and mentored junior copywriters.

Stackforce AI infers this person is a skilled copywriter specializing in marketing and user experience in the gaming and e-commerce sectors.

Contact

Skills

Core Skills

CopywritingSeo CopywritingPerformance MarketingMarketingContent CreationUser Experience Writing

Other Skills

AdvertisingArtBranding & IdentityContent CurationCopy EditingCreative BriefsDaily CopyData AnalysisEmployee TrainingHiringMarket ResearchNew ConceptsPromotional CopyScriptwritingTraining

Experience

Gameskraft

2 roles

Senior Copywriter

Promoted

May 2025 – Present · 10 mos · Bengaluru, Karnataka, India · Hybrid

Delved deeper into user insights, product features, and design thinking to craft microcopy for the RummyCulture and RummyTime apps. Introduced copy guidelines; fetched appreciation across teams for the initiative. Written scripts for brand films and motion graphic videos. Led the data-driven charter for both in-app (pop-ups, push notifications) and external (FB, Google) comms. Trained a copywriter - the copy guidelines made the process easier; it was indeed a success.

SEO CopywritingPromotional CopyCopywritingMarket ResearchDaily CopyCopy Editing+7

Copywriter

Dec 2022 – Jun 2025 · 2 yrs 6 mos · Bengaluru, Karnataka, India · Hybrid

Started with writing creative push notifications. Had regular catch-ups with the business team for data insights. Handled RummyCulture's social media page, and came up with content buckets. Collaborated with the marketing team for writing brand films. Involved in the process of finalising regional models - from profile selection to photoshoot. Onboarded a new linguistic partner, saving a significant amount of cost for the org. Wrote SEO articles for the RummyCulture and RummyTime websites. Learned more about the product and started collaborating with PDs for UX writing.

Meesho

Copywriter

Oct 2021 – Dec 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

Ideated and scripted performance marketing ad campaigns such as Band Baja Bachat, Dil Ki Sune Ya Bill Ki, Ab Sapne Dekhna Affordable Hai, and Mast Hai Meesho. Also delivered topical and creative push notification campaigns in collaboration with the HER team. Worked on Meesho's most successful campaign - Meesho Blockbuster Sale.

CopywritingScriptwritingMarketingAdvertisingPerformance MarketingCreative Briefs

Onmobile global limited

Content Writer

May 2019 – Oct 2021 · 2 yrs 5 mos · Bengaluru Area, India · On-site

Created push notification bank for the WIP quiz app. UX writing for the quiz app “Challenges Arena”. Written SEO-friendly content for the client websites. Created a master question bank with new themes and game formats. Worked on business proposal decks. Trained two content writers. Received one of the OnMobile internal awards - “Above & Beyond”.

Content CreationWeb Content CreationCopywritingUser Experience WritingTraining