Nov 2024 – Jan 2025 · 2 mos · Bengaluru, Karnataka, India · On-site

Jan 2023 – May 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• Responsible for crafting clear and concise copy that facilitates a seamless user experience and guides users through the Simpl app. Developed content for Simpl's B2B vertical and created copy for various channels for B2C marketing.
• 1. Crafting User-Centric Copy
• Wrote microcopy for short text elements such as button labels, error messages, tooltips, and notifications.
• Designed content for new features, products, user journeys, B2B products and other requirements.
• Developed copy for help sections, FAQs, tutorial videos, and other instructional content to assist users in navigating the product.
• 2. Collaborating with Cross-Functional Teams
• Worked closely with UI/UX designers to ensure the copy complements the design and enhances the user interface.
• Collaborated to understand the product goals, user needs, and ensure that the content aligns with the product strategy.
• 3. User Research and Testing
• Participated in user research to understand the target audience, behaviour, and pain points to create relevant and effective copy.
• Tested the effectiveness of copy with real users, gathered feedback, and iterated copy to improve the user experience.
• 4. Maintaining Consistency and Brand Voice
• Developed and maintained a content style guide to ensure consistency in language, tone, and style across the product.
• Ensured all copy adheres to the brand’s voice and tone guidelines, providing a cohesive experience across all touch points.
• 5. Content Strategy and Planning
• Performed audits of existing content to identify gaps, redundancies, and areas for improvement.
• Developed content strategy that aligns with the product’s goals, ensuring that the copy supports the user journey effectively.

Apr 2022 – Dec 2022 · 8 mos · Bengaluru, Karnataka, India · Hybrid

• Managed a team of copywriters and senior copywriters to create and develop marketing collaterals for Unacademy. Managed and optimised content creation to ensure it aligned with the company's goals and engaged the target audience effectively.
• 1. Content Creation and Development
• Produced high-quality written content for print and digital channels.
• Edited and proofread content to ensure it is free of errors and adheres to brand guidelines.
• Generated ideas for new content based on industry trends, audience interests, and company objectives.
• Assisted in developing content calendars and campaigns
• 2. Collaboration and Coordination
• Worked closely with writers, designers and marketing managers to ensure content is consistent with the overall brand strategy and meets project requirements.
• Liaised with external content creators, freelancers, and agencies to produce content when needed.
• 3. Performance Tracking and Reporting
• Monitored content performance to track engagement and conversion rates.
• Generated reports to assess the effectiveness of content strategies.
• Used data insights to refine and improve content strategies.
• 4. Training and Development
• Assisted in training new team members on content creation processes, brand guidelines, and best practices.
• Stayed up to date with latest content trends, tools, and techniques to continuously improve content skills and knowledge.
• 5. Content Promotion
• Worked with the marketing team to promote content through various channels, including social media, YouTube, email marketing, and paid advertising.
• Adapted and repurposed content for different platforms to maximise reach and engagement.
• 6. Project Management
• Managed content-related projects and ensured timely delivery of content to meet project deadlines.
• Maintained documentation of content strategies, guidelines, and processes for reference and continuity.

Feb 2021 – Apr 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

May 2020 – Nov 2020 · 6 mos

Feb 2018 – May 2020 · 2 yrs 3 mos

Sep 2016 – Jan 2018 · 1 yr 4 mos

Dec 2015 – Jun 2016 · 6 mos · Kalina

Apr 2015 – Dec 2015 · 8 mos · Thane

Sep 2014 – Nov 2014 · 2 mos