Sep 2024 – Sep 2025 · 1 yr · Dubai, United Arab Emirates · On-site

• Careem Rides, a subsidiary of Uber, is a leading ride-hailing app-based service in the MENA region, offering convenient mobility solutions.
• Driving new user growth and spearheading digital marketing innovation as the Associate Director of Performance Marketing at Careem Rides, I am helping to transform mobility across the MENA region.
• I am passionate about leveraging data-driven digital marketing strategies to accelerate user acquisition, improve retention, and boost engagement, all while optimizing performance and delivering measurable results.

Nov 2023 – Sep 2024 · 10 mos · Mumbai, Maharashtra, India · On-site

• TimesPro is an ed-tech initiative by the Times Group offering industry-focused courses and executive education with top universities.
• Led a large team of passionate performance marketers for taking executive education to the masses and helping executives learn and upskill via our courses.

Feb 2023 – Oct 2023 · 8 mos · India · Remote

• Stader Labs is a DeFi platform offering innovative staking solutions across multiple blockchains.
• I headed the digital marketing function at Staderlabs, where I worked on growth and digital marketing initiatives to take crypto staking to the masses.

Oct 2019 – Jan 2023 · 3 yrs 3 mos

• Swiggy is India's #1 food ordering & hyperlocal delivery service
• Primarily Responsible for:
• Initiatives & Improvements for driving new user growth
• Research into drivers of consumer behavior
• Leading the digital performance marketing charter
• Improving key critical metrics for the org which drive sustainable growth
• Experience is helping me build my leadership skills along with being a key driver of initiatives that drive sustainable growth for Swiggy.

Apr 2018 – Oct 2019 · 1 yr 6 mos

• Primarily responsible for:
• Developing innovative marketing strategies on digital
• User acquisition across multiple geographies
• Ownership of digital marketing efforts, scaling business, user engagement, strategy & retention
• Making analytical & data-driven recommendations
• Interaction and management of partners & agencies to drive & meet business growth
• Experience is helped me gain knowledge of the dynamics of a growth-oriented startup full of passionate people, scripting new success stories in India's nascent hyperlocal food delivery space.

Dec 2015 – Mar 2018 · 2 yrs 3 mos

• As a digital marketing manager and one of the earliest members of the marketing team was primarily responsible for:
• New User growth through digital
• Optimal Usage of budgets to drive growth with efficiencies across all digital channels
• Complete end to end ownership of digital marketing efforts, scaling business, user engagement, strategy & retention
• Played an important role in growing the startup by leveraging & executing effective marketing strategies.

Apr 2014 – Nov 2015 · 1 yr 7 mos · Bangalore

• Neo@Ogilvy is Ogilvy & Mather's global media agency and performance marketing network.
• Primarily responsible for:
• Media planning & executing digital marketing strategy for an assortment of clients
• Delivering results with a wide range of budgets for generating results
• Specialization & hands-on all performance marketing channels
• Pitching as well as New Business Development
• The experience helped me gain substantial knowledge of planning & executing big-ticket digital marketing campaigns for some of the most well-known brands of our country.

Mar 2013 – Mar 2014 · 1 yr · Bangalore

• Zivame.com is India’s #1 online lingerie & fashion store
• As an assistant digital marketing manager and one of the earliest members of the marketing team was primarily responsible for:
• Managing ppc campaigns, affiliates, paid social to drive ROI
• Optimisations and analysis to increase revenue by maintaining spends within required limits
• Played a major role in scaling up of sales and achieving monthly sales target
• Executed and targeted marketing communication initiatives (mailers, push, SMS, etc)
• The experience helped me develop a keen understanding of digital marketing in the then-nascent Indian e-commerce industry.