Apr 2024 – May 2025 · 1 yr 1 mo · On-site

• Owned the content and quality of the WearableXP website—wrote, edited, and published articles; ensured all content was research-backed, SEO-optimized, and aligned with the brand’s voice and audience.
• Led short-form video content creation end-to-end—researched trends, wrote 80+ engaging scripts, shot and acted in videos, and collaborated with editors to finalize content for platforms like Instagram and YouTube.
• Directed multiple editorial campaigns, planning article clusters and visual elements cohesively across web and social.
• Planned and executed visual storytelling strategies for both website and social media—ideated concepts for editorial images, collaborated with photographers, and directed conceptual smart ring shoots.
• Partnered with graphic designers to create compelling graphics, article visuals, and scroll-stopping social creatives based on detailed visual briefs.
• Developed the visual identity of the brand across platforms, ensuring consistency in tone, aesthetic, and messaging.
• Built and managed all social media accounts from scratch—conceptualized and implemented content strategies, visuals, and publishing schedules.
• Currently leading a complete content revamp of the website, including restructuring categories, refreshing outdated posts, and researching new content directions.

Feb 2022 – Apr 2024 · 2 yrs 2 mos · On-site

• Led the entire Technology vertical—defining content strategy, editorial direction, and performance metrics
• Spearheaded Research & Development to align with market needs, tech innovations, and user search behavior
• Conducted advanced keyword research to shape editorial calendars and cluster strategies for SEO dominance
• Managed a team of writers and editors, ensuring high editorial quality, adherence to deadlines, and consistent tone
• Trained and upskilled new hires in SEO writing, content structuring, and CMS workflows (WordPress)
• Oversaw the end-to-end content lifecycle—ideation, production, review, optimization, and performance analysis
• Optimized articles across funnel stages (informational, commercial, evergreen) to increase traffic and conversions
• Introduced internal documentation, SOPs, and editorial checklists to streamline operations and reduce revision cycles
• Maintained close tracking of tech trends, product launches, and news to ensure topical authority and freshness
• Played a key role in editorial audits, content revamps, and SEO hygiene projects that directly improved rankings

Oct 2021 – Jan 2022 · 3 mos · On-site

• Edited, proofread, and optimized content across the to ensure clarity, accuracy, and SEO effectiveness
• Wrote and edited blog posts, news stories, and B2B articles targeting tech audiences and client products
• Reviewed and revamped published articles to maintain content freshness and performance
• Conducted in-depth research using online sources, interviews, and trend tracking tools
• Published and managed articles via WordPress, ensuring proper formatting and SEO hygiene
• Collaborated with team members to align content with campaign goals and traffic objectives
• Shared select content on social media (Facebook) to boost reach and engagement

May 2021 – Oct 2021 · 5 mos · On-site

• Wrote blog posts and news articles on tech, social media, and other niches
• Researched topics using online sources, interviews, and industry studies
• Proofread and edited articles before publication
• Followed SEO best practices to boost organic traffic
• Wrote B2B content tailored to client brands and products
• Updated old articles with fresh and accurate information
• Drafted and published content using WordPress