Khyati Arora — Founder

Founder, Brand Strategist & Storyteller, helping D2C brands and professionals scale with clarity, creativity, and consistency. ✨ Founder at Social Guava At Social Guava, we help brands go beyond marketing and build identities that truly last. From startups to legacy businesses, we specialize in scaling through strategy-first storytelling, digital-first campaigns, and full-stack marketing execution. ✨ Brand & Personal Branding Strategist I work with founders, professionals, and leaders to craft personal brands that open doors to new opportunities. For D2C brands, I focus on building scalable systems from brand kits to social media engines, that drive clarity, creativity, and consistent growth. ✨ D2C & Consumer Brand Specialist Having worked closely with fashion, beauty, wellness, and lifestyle brands, I understand the nuances of consumer behavior. My approach blends sharp market insights with creative storytelling to create campaigns that resonate and convert. ✨ Growth-Driven Marketer I believe marketing is not just about campaigns, but about creating movements. I’ve led initiatives that tripled community engagement, increased sales impact, and built loyal audiences through content and experience-led strategies. ✨ Storyteller at Heart Whether it’s designing a campaign for a D2C launch, scripting a founder’s journey on LinkedIn, or building content calendars that spark conversations, my goal is simple: to make brands stick in the minds and hearts of people. ✨ Social Impact Advocate With a background in social development and CSR, I carry forward the belief that marketing should not just sell, but also serve. Purpose-led branding remains at the core of everything I do.

Stackforce AI infers this person is a B2C marketing strategist with expertise in brand development and community engagement.

Location: Gurugram, Haryana, India

Experience: 5 yrs 8 mos

Skills

Brand Strategy
Marketing Strategy
Brand Management
Content Marketing
Community Management

Career Highlights

Founder of a successful branding agency.
Expert in D2C brand strategy and storytelling.
Proven track record in community engagement and marketing.

Work Experience

Social Guava - Branding & Marketing Agency

Founding Partner (2 yrs 2 mos)

Oswal Publishers

Senior Marketing and Communications Manager (1 yr 7 mos)

University Living

Specialist- Marketing and Communications (8 mos)

ConveGenius

Senior Associate, Marketing and Communications (1 yr 3 mos)

EMPOWER PEOPLE

Social Development Intern (11 mos)

Indian Oil Corporation Limited

CSR Intern (0 mo)

Oracle International Language Institute

Content Consultant (9 mos)

YMCA new delhi

Social Work trainee (8 mos)

Jagori

Intern (1 mo)

Event Coordinator Assistant (0 mo)

The Change Designers LLP

Workshop Coordinator (0 mo)

Intern (1 mo)

GD Goenka La Petite Montessori Pre School

Content Writer (1 yr 3 mos)

Salaam Baalak Trust

Field Worker (0 mo)

Hi Jarvis

Content Writer (2 mos)

Education

Master of Social Work - MSW at Jamia Millia Islamia

Bachelor's degree at Lady Irwin College, Delhi University

Khyati Arora

Founder

Gurugram, Haryana, India5 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Founder of a successful branding agency.
Expert in D2C brand strategy and storytelling.
Proven track record in community engagement and marketing.

Stackforce AI infers this person is a B2C marketing strategist with expertise in brand development and community engagement.

Contact

Skills

Core Skills

Brand StrategyMarketing StrategyBrand ManagementContent MarketingCommunity Management

Other Skills

Brand MarketingCommunications StrategyCommunity DevelopmentCommunity StrategyContent PlanningContent StrategyCorporate StorytellingDigital MarketingEnterprise MarketingGoogle Search AdsHootsuiteMedia TrendsMicrosoft OfficeProgram ManagementPublic Speaking

About

Experience

Social guava - branding & marketing agency

Founding Partner

Jan 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India

Brand StrategyMarketing Strategy

Oswal publishers

Senior Marketing and Communications Manager

Jun 2022 – Jan 2024 · 1 yr 7 mos · Noida, Uttar Pradesh, India · Hybrid

▪ Led brand, marketing, and communication strategy of the company with a team of 5 people.
▪ Developed and implemented marketing strategies to promote ed-tech products, book releases,
including social media campaigns, digital advertising, and email newsletters.
▪ Utilized marketing analytics tools to track campaign performance, analyze reader demographics,
and optimize marketing efforts for maximum impact, resulting in 25% increase in subscriptio006E
▪ Curated the YouTube project – Gurukul by Oswal - an educational content library for 9th and 10th class

Media TrendsMarketing StrategyBrand Management

University living

Specialist- Marketing and Communications

Oct 2021 – Jun 2022 · 8 mos · Noida, Uttar Pradesh, India · Hybrid

▪ Led community engagement initiatives, achieving 3x growth and 4x engagement in < 6 months
▪ Designed analytical reporting structure to track engagement metrics and measure the impact of
community engagement efforts
▪ Developed and led the Student Ambassador and Automated Student Guide programs to enhance
student experiences, onboarded 500+ new students < 4 months

Media TrendsCommunity ManagementMarketing Strategy

Convegenius

Senior Associate, Marketing and Communications

Jul 2020 – Oct 2021 · 1 yr 3 mos · Noida, Uttar Pradesh, India

▪ Developed and implemented communication strategies to effectively convey brand messaging, engage target audiences, and drive impactful results.
▪ Led the ETNB Mission, fostering EdTech to reach the last mile through online and social media initiatives, managed and hosted ETNB Samvad (30+ webinars)

Media TrendsMarketing StrategyBrand Management

Empower people

Social Development Intern

Aug 2019 – Jul 2020 · 11 mos · New Delhi

▪ Engaged in grassroots and online fundraising initiatives, leveraging community connections and events to drive donations and support for trafficking survivors
▪ Compiled an international report on Bride Trafficking for Grinnell College

Indian oil corporation limited

CSR Intern

Jun 2019 – Jun 2019 · 0 mo · Greater Delhi Area

▪ Organised field visits, designed detailed impact assessment report for a CSR project of installing
streetlights in the remote areas of Haryana worth 10 crores

Oracle international language institute

Content Consultant

Nov 2018 – Aug 2019 · 9 mos · New Delhi Area, India

Created website content Designed Brochures

Ymca new delhi

Social Work trainee

Aug 2018 – Apr 2019 · 8 mos · Delhi

▪ Designed and implemented 10+ awareness sessions on menstrual hygiene and education.
▪ Conducted surveys for annual audit of YMCA, and practiced community, group and case work.

Jagori

2 roles

Intern

Jun 2018 – Jul 2018 · 1 mo · South Delhi, Delhi, India

Data collection from the targeted areas of the organization.
Created a database of the primary data which can be used in the best way.
Translated different data into useful data.
Transcribed primary data into secondary data to be used in the best way possible.
Created reports of different seminars and dialogues.
Worked at the grass-roots level with the community and their issues.

Event Coordinator Assistant

Jun 2018 – Jun 2018 · 0 mo · South Delhi, Delhi, India

Assisted in organizing the second Delhi dialogue on Urban issues.
Coordinated with the organization team.

The change designers llp

2 roles

Workshop Coordinator

Jan 2018 – Jan 2018 · 0 mo

Worked on the organization’s social media to organize the event.
Primarily focused on increasing the participants of the event through social media marketing.
Worked on Facebook and Instagram.

Intern

Dec 2017 – Jan 2018 · 1 mo

The change designers is for-purpose storytellers creating impactful immersive containers to elicit engagement and action from audience.
The mission of the organisation is to partner with organizations to generate and produce innovative and evidence based communication & change mechanisms that enable communities to grow from the inside-out.
I worked with the organisation for a month on their social media (facebook and instagram) for building up their social reputation and create awareness.

Gd goenka la petite montessori pre school

Content Writer

Aug 2017 – Nov 2018 · 1 yr 3 mos · New Delhi Area, India

Involved in delivering quality content for a product review website
Research industry-related topics (combining online sources, interviews, and studies)
Created user-friendly content(blogs) for the website
Proofread and edit blog posts before publication
Identify customers’ needs and gaps in our content and recommend new topics
Prepare well-structured drafts using Content Management Systems

Salaam baalak trust

Field Worker

Jun 2017 – Jun 2017 · 0 mo · Central Delhi, Delhi, India

Volunteered as a field worker in the organization for a month.
Worked with underprivileged kids and drug addicts for a month.
Organized summer camp at different contact points.
Basic motive: to give Non-Formal Education.
Counseling for rehabilitation.
Worked at the grass-root level with the community.

Hi jarvis

Content Writer

Jan 2017 – Mar 2017 · 2 mos · New Delhi Area, India

Involved in delivering quality content for a product review website
Research industry-related topics (combining online sources, interviews, and studies)
Created user-friendly content(blogs) for the website
Proofread and edit blog posts before publication
Identify customers’ needs and gaps in our content and recommend new topics