Abhishek Sharma

CEO

Noida, Uttar Pradesh, India17 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in brand and influencer marketing
Established relationships with top industry analysts
Instrumental in achieving leadership in evaluative research

Stackforce AI infers this person is a Marketing Leader with expertise in Analytics and Industry Analyst Relations.

Contact

abhishek.sharma@fractal.ai +919528509109 LinkedIn

Skills

Core Skills

Industry Analyst RelationsBrand PositioningClient Relationship Management

Other Skills

Business ConsultingBusiness DevelopmentDependable Team PlayerIT Solution ConsultingManage Client RelationshipsMedia RelationsStrategic Account DevelopmentThought Leadership

About

A Marketing Leader with over 16 years of experience on brand & Influencer marketing, I am currently working as the Global Head of Industry Analyst & Media Relations for Fractal Analytics. I have established relationships with top industry analyst and media firms like Gartner, Forrester Research, CB Insights, Harvard Business Review, MIT EmTech and more to create brand equity, unique positioning & thoughtleadership for the brand. I have been instrumental in leading Fractal to Leadership positions in promiment evaluative research documents like Gartner Magic Quadrant, Forrester Waves, IDC Marketscape, ISG Provider Lens, Everest Peak Matrix & mentions in media reports, consistently and maintaining a 75% Analyst Share of Voice across analyst firms.

Experience

Fractal

2 roles

Global Head of Industry Analyst Relations & Director of Marketing

Promoted

Jul 2017 – Present · 8 yrs 8 mos

I am responsible for driving strong relations with top technology research firms like Gartner, Forrester Research, IDC, ISG, Everest Group and other firms covering AI and analytics. Fractal has established a credible 'Leadership' positions in all key evaluative research reports - Gartner Magic Quadrant, The Forrester Wave, IDC Marketscape, ISG Provider Lens & The Everest Peak Matrix. I have been instrumental in building a healthy pipeline of business opportunities through direct analyst referrals and ensuring mental availability of Brand Fractal amongst the analyst community. On the media and PR side, I am focused on establishing strong brand presence for Fractal and our leadership. We have been able to garner key media recognitions for the company in the AI and analytics space in India.

Industry Analyst RelationsMedia RelationsBrand PositioningThought Leadership

Associate Director Marketing

Jul 2017 – Dec 2018 · 1 yr 5 mos

Forrester research

2 roles

Account Manager

Apr 2013 – Jul 2017 · 4 yrs 3 mos

Account Development Manager

Sep 2011 – Mar 2013 · 1 yr 6 mos

Hp india sales pvt ltd

Teritorry Account Manager

May 2008 – Sep 2011 · 3 yrs 4 mos

 Involved in building key strategic accounts during the entire sales process and establish long-term customer relationships.
 Accountable for developing client IT strategy both short term & long term and preparing a blue print of strategy implementation.
 Coordinate with key technology decision makers and providing complete solution consulting in IT hardware stack that includes HP Servers, storage, networking and Software portfolio.
 Act as a co-coordinator between various business units of HP and assisting the Marketing Team in effectively formulating Go to Market Strategy in line with Business Unit’s growth Objectives on an yearly basis.
 Handling account management responsibilities for a diverse set of key midmarket accounts across verticals in Handling account management responsibilities for a diverse set of key midmarket accounts across verticals in Bangalore and Delhi region. Direct experience of working with end customer, channel partners, independent software vendors and ERP implementation partners.

Client Relationship ManagementStrategic Account DevelopmentIT Solution Consulting