Feb 2015 – Present · 11 yrs 2 mos · Mumbai Area, India

• Helping business owners and corporate leaders to accelerate their revenue growth through a systematic and structured growth mentoring program:
• 1. Developing a marketing strategy including offline and digital marketing for faster revenue growth
• 2. Setting up, training, mentoring and grooming high performing marketing teams
• 3. Creating efficient marketing processes
• 4. Conceptualizing and rolling out high ROI marketing initiatives
• Services available on project-basis as well as on retainer model.

Aug 2013 – Feb 2015 · 1 yr 6 mos · Mumbai Area, India

• Led traditional and digital marketing to drive brand visibility, positioning, market opportunity scoping, sales enablement and demand generation.
• Led the B2B channels and alliances program to create a "force multiplier" effect of more stake-holders promoting the brand and portfolio of offerings on behalf of the company.
• Set up and led special initiatives and projects aimed at promoting a specific offering in the market aggressively.

May 2012 – Aug 2013 · 1 yr 3 mos · Navi Mumbai

• Set up global marketing & corporate communications function to enhance messaging, drive visibility and generate business opportunities for the company in the Europe, USA and Asia Pacific markets.
• Built the Marketing & Corporate Communications function as a "force-multiplier" to support sales and also a reliable source of continuous market update to align delivery capabilities with evolving market needs.

Feb 2010 – Jun 2012 · 2 yrs 4 mos · Mumbai Area, India

• Set up the global corporate Marketing function and groomed a high-performing team to manage all aspects of strategic and tactical marketing and sales support.
• Actively drove Datamatics participation in global events at a scale unprecedented in Datamatics.
• Positioned Datamatics in influential global rankings:
• World’s Top 20 Finance & Accounting Service Providers – by International Association of Outsourcing Professionals (IAOP)
• World’s Top 100 Outsourcing Service Providers – by IAOP & Global Services 100
• World’s Top 20 Industry Specific Service Providers – Global Services 100
• World’s Top 10 Small & Midsize Industry Specific Service providers – Global Services 100
• Successfully positioned Datamatics to win awards for creative use of technology:
• 2012 - Computer Society Of India
• 2011 - Information Week EDGE Awards
• Positioned Datamatics impressively with leading market advisors like Everest Group, TPI (Now ISG), Gartner, Forrester, Abeerdeen & Alsbridge resulting in several RFI / RFP invitations & referrals from them for global deals.
• Was invited to be a key member of Datamatics Eagles Program – a program to identify and deploy strong performers in to a task force focused on initiatives of strategic importance for the organization.
• Was selected to be among the core team at Datamatics responsible for getting trained on and internalizing “Four Disciplines of Execution” by Franklin Covey Institute.

Apr 2008 – Feb 2010 · 1 yr 10 mos · Mumbai Area, India

• Responsible for tracking the business environment to spot opportunities for creating & launching special programs for Patni's "NextGen" services to maximize potential growth opportunities through proactive action.
• Core founding member of Strategic Outsourcing Group – SOG at Patni Computer Systems Limited (now iGate) – a specialist unit with the responsibility to monitor business horizons & identify opportunities to set up new, high impact initiatives like:
• Core member of a program focused on leveraging the US recession for business growth by identifying changing priorities of potential buyers well before the recession actually happened
• Core member of a program to maximize opportunity for business from common clients when Satyam Computers went into a crisis
• Core member of a task force put together for creating “Cloud Services” incubation unit focused on understanding the Cloud Services opportunity for a service provider like Patni & creating marketable solutions & a sales & marketing program for Patni’s Cloud Services offerings.
• Core member of the Strategic Outsourcing Group's deals pursuit team that specialized in internalizing best practices in building long-term relationships with large accounts & getting into consideration for large deals.
• Active contributor to best practices initiative that captured tacit knowledge of experts in service delivery teams, packaged delivery experience meaningfully for easy access to sales & marketing teams to use gainfully when pitching for deals & enabled sharing of delivery best practices across business units.

Aug 2005 – Apr 2008 · 2 yrs 8 mos · Mumbai Area, India

• Successfully positioned Patni Computer Systems Limited (now iGate) for inclusion in the prestigious Gartner Magic Quadrant reports consistently for 3 years and also in other leading rankings like IAOP 100, Black Book of Outsourcing and Global Services 100.
• Part of the core marketing team at Patni, responsible for leveraging my insights from my research experience to contribute towards developing a long-term growth strategy for Patni. Set up Patni's Influencer Relations practice to drive recognition of Patni by market influencers like Industry Analysts, Sourcing Advisors and provider and buyer industry associations in target countries.

Apr 1998 – Aug 2005 · 7 yrs 4 mos · Mumbai Area, India

• Member of "APAC Core Forecasting Team" for IT Services industry & member of core research team for BPO research worldwide
• Member of "Global Offshore Outsourcing Research Community", a community of analysts collaborating to produce research on global offshore outsourcing trends.
• Responsible to develop Gartner's BPO research process & build knowledge on BPO industry across the APAC region.
• Tracking dominant & emerging trends in the Indian IT Services industry & APAC BPO Industry & linking these to the global perspective on these industries.
• Providing strategic & tactical advice to Gartner's global clients through research documents & advisory assignments.
• Delivering presentations on Gartner research, extensive media interaction and pre & post sales support
• Participation in Gartner’s global community discussions on major issues & trends, reviewing & providing inputs to documents & reports written by other analysts in the global team.

Jun 1996 – Apr 1998 · 1 yr 10 mos · Mumbai Area, India

• Managing all stages of marketing research assignments and providing strategic and tactical advice to clients, based on industry knowledge and research findings.
• Conducted research and advisory assignments on various industries and products including heavy industrial products, office furniture, chemicals, mining & metal products, packaging products & services, automobile, construction and IT & Office Automation products.
• Typical assignments would include market sizing and potential estimation, customer satisfaction, competitive scenario analysis, usage and attitude studies, pre & post launch market assessment, performance monitoring and brand image mapping.

Jan 1995 – Jan 1995 · 0 mo · Mumbai Area, India

• Summer internship project focused on market potential analysis for networking and system integration services in the Indian banking sector.

Nov 1993 – Jun 1994 · 7 mos · Mumbai Area, India

• Techno-commercial support to clients of Global Tele Systems' fax division, in the assigned territory. Responsible for generating revenues from service contracts and sale of consummables and accessories.