Dec 2023 – Mar 2025 · 1 yr 3 mos · On-site

• Promoted from Growth to Product to lead high-impact, feature-led initiatives improving engagement, retention, and scalable content experiences for Lokal’s 10M+ users.
• Collaborated with tech, design, and analytics teams to define and execute the product roadmap across discovery, personalization, and engagement.
• Led multiple product-led experiments that improved key KPIs, achieving a 4% increase in CTR, 15% uplift in shares, and 12% overall growth in total views.
• Rolled out features like Trending Topics, image optimization, and recommendation flows, increasing Views/news DAU by 24%.
• Oversaw Telugu operations restructure, improving team efficiency and driving 4–6% weekly growth in shares per user.
• Built real-time dashboards to track CTR, bounce rate, and retention, enabling faster decisions across teams.
• Conceptualised and launched Gyantv, an educational subscription based video app, from idea to release in one month, managing roadmap, execution, and release under tight timelines.
• Planned and released 500+ video micro-courses at launch, managing product, content, and go-to-market workflows independently.
• Defined MVP feature set and success metrics, balancing delivery speed with scalability and product depth.
• Partnered with analytics to build post-launch dashboards, providing real-time engagement insights.
• Championed an ownership-driven, fast-execution culture, ensuring alignment across teams and focus on measurable outcomes.
• Experience with agile development processes and frequent product releases

Oct 2022 – Dec 2023 · 1 yr 2 mos · On-site

• Led multi-language growth operations, owning end-to-end execution across content creation, distribution, and performance optimization.
• Superheaded all aspects of operations — building scalable processes, designing experiments, and optimizing for engagement, retention, and revenue across a 10M+ user base.
• Planned and executed Telugu team restructuring, driving measurable uplift in CTR and Shares KPIs and successfully scaling to additional regional markets.
• Conceptualized and launched the 9:16 video format, achieving an average of 1 link session per share and ranking third in share-to-install ratio.
• Conducted deep user psychology and data analysis, designing experiments that enhanced user retention and increased DAU/MAU metrics.
• Developed push-notification strategies that improved onboarding experiences, strengthened user habits, and led to higher click-through rates (CTR).
• Designed and implemented real-time performance dashboards, enabling immediate insights into CTR, bounce rates, and engagement for faster decision-making by operations teams.
• Recruited, trained, and managed a 50+ member multilingual team, delivering a 4–6% week-on-week increase in shares per user.
• Collaborated closely with cross-functional teams — particularly Product and Data — to define, prioritize, and implement growth-led product releases.

Sep 2021 – Aug 2022 · 11 mos · Bangalore Urban, Karnataka, India

• Launched Live Streaming scaled to 450K watch mins per week & pivoting to live-e-commerce.
• Ideated & launched honest reviews for beauty brand integration along side brand partnership vertical.
• Spearheaded cross-functional team to launch important product features like Referral program, Pankhuri Rubies, Product redeems section, Revamp of the complete app, Shop section, Feed algorithm, Live, Master class, etc.
• Also took ownership in documenting the product roadmap to guide & follow up with the tech team for seamless delivery of product features in the given timeline.
• Trained & built a skilled team across verticals like Social media, Content Operations, Community building, Content writers for blogging, Creative & Video, In house commerce Ops etc.
• Launched Hindi blog section and also scaled the English blog verticle to a consistent flow of content around lifestyle.
• Ideated, strategised & marketed Master class verticle driven through content to increase sales up to 15lakhs revenue per month.
• Set up the complete operations from scratch for moderation, tagging, and reporting within the app.
• Scaled the user content flow to 50K per month
• Monitored the regular catalog management for every product collaboration and managed the day-to-day dispatch of products to users.
• Strategised for gamification of rubies and implemented for organic growth of KPI metrics
• Strategised content for new user onboarding in their 0-1 journey
• Conceptualized, developed, and executed various internal and external content activations such as hashtags, challenges, and campaigns which led to an exponential growth in the watch mins.
• Created a content playbook for creators to improvise on their content and control the quality of the content flow within the app.
• Strategised and implemented several experiments around Notifications, Email marketing, Social media marketing, Fb ads and Google ads for noticable results.

Feb 2021 – Sep 2021 · 7 mos

• Build & Scaled the Growth & Strategy team with expertise in marketing, growth, operations & content to 100+ members in over 12 Languages
• Build a strong marketing strategy to launch and acquire Tier 1, 2 & 3 users across languages and scaled the community to 500%
• Adapted and trained the team to make data-driven experiments and decisions to increase user acquisition and activation leading to important product initiatives
• Defined Notification strategies for smoother onboarding journey and habit building for existing user base leading to a growth of 0.3 to 2% CTR rate
• Continuous improvement over marketing strategy across languages scaling to acquire 50K user/day solely from Fb ads and over 20K users/day from google campaigns alongside organic user acquisition
• Launched new languages based on user research, and market study and build a team with the right skill set
• Launched Reward program to improvise long-term retention across languages scaling from 45% to 80% retention rate
• Worked closely with the Tech and Data Science team to build the right Content recommendation system to engage users
• Solved the Content Demand & Supply equation and set up a process for seamless and smooth operations across cross-functional teams
• Worked on every new product feature launch and engagement (Trell chats, Trell coins, Trell Tv, Trell Shop)
• Strategised to scale shop clicks, shop feed engagement and build a team for day-to-day operations

Dec 2020 – Feb 2021 · 2 mos

• Worked closely with the Tech and Data Science team to build the right Content recommendation system to engage users formal languages.
• Strategised to scale shop clicks, shop feed engagement and build a team for day-to-day operations.
• Extensive user study to build tier wise user persona which helped decode vernacular nuances & hyper-local trends across all languages.

Dec 2019 – Dec 2020 · 1 yr

• Was part of the ideation and implementation of the Great Indian Writing Festival launched for bloggers in the platform which led to a surge of acquiring 10K+ users in a months span across languages when we launched blogging feature in the platform.
• Onboarded and handled 500+ bloggers communities on the platform within one month single-handedly. Also managed influencers (Micro, Mini, Macro, and KOLs) and build a community ecosystem that they wanted to be a part of to share meaningful content and influence people, to make better lifestyle decisions.
• Build a team and trained them to build & manage the content & community operations for the languages in the platform.
• Build Strategies for Tamil & Malayalam which resulted in uplifting the retention as high as 85% with a watch time over 4 mins in the earlier days.
• Developed marketing strategies keeping in mind the cultural diversity of the languages I handled and acquired uses at a lower CPI.
• Build standard guidelines and strategies to train the creators and groomed them to develop better content which resulted in better reach and virality of the content.
• Expanded the Campus Ambassador Program to outreach the best talent in the market across 100+ colleges PAN India and on-boarded creators, managed them and generated more than 35K content pieces resulting in 500 best creators on the Trell App. Some of these talents are established and popular content creators today.
• Build Strategies to unlock new categories and increase user engagement and session through Notifications.
• Standardised Content tagging for all these categories to automate the category and discovery section in Trell App.

Sep 2019 – Nov 2019 · 2 mos

• Community Ops and Strategy to build community.
• Handled Tamil Content & Community initiates.
• Launched a language in the platform end to end single handedly.
• Worked closely with cross functional team in order to implement ideas and do rapid experiments for both the languages.
• Build a community from scratch on the platform for the new language.

Jan 2019 – Jan 2019 · 0 mo · Mangalore, Karnataka, India

• Got recruited through Campus placement cell and was the only candidate who got placed from our college competing with all colleges in Mangalore.
• My role as a project analyst was to understand how a game works and build the initial look and feel of the gaming requirement that the client is conveying to be developed by our team. Managing client and making sure that the project is developed in a structured and timely manner by taking ownership of managing end to end management of the project assigned to me.
• Responsibilities:
• Conducts research and analysis, summarise and presents information, to assist in the creation of project deliverables.
• Designs and creates project deliverables, interface with the client under the guidance of the Developer Team.
• Supports, cooperates, and collaborates on teams to execute requirements specified in the Performance Work Statements.
• Executes routine and periodic tasks, maintains project schedules, draft reports, summaries, and project write ups, and creates power point briefs and other materials for the client.
• Supports the Developers in the planning and execution of projects, client communications, marketing, and proposals.
• Performs other related duties as assigned by management.