Oct 2021 – Sep 2022 · 11 mos

• Led Inbound Growth, set up the growth team from scratch and drove a 25% MoM growth in KPIs across new user acquisition, onboarding, and activation.

Mar 2021 – Oct 2021 · 7 mos · Gurugram, Haryana, India

• Built credit card bill tracking on the platform:
• Leveraged CC bill tracking as acquisition & retention feature
• US stocks as rewards for CC bill spends
• Ideation to live in 4 months
• 95% CC issuer & variant coverage
• ~250k active users of the feature within 1 week

Oct 2019 – Oct 2020 · 1 yr · Greater Bengaluru Area

• Retention:
• Improvement platform level retention, implemented rule-based mechanism to identify users with high
• product affinity, pushed fraud & gamers out of the system
• Referral:
• Created referral rewards framework for new users, reduced referral CAC by half
• Improved referral product discovery and engagement within the app
• Launched Referral Leaderboard: Reduced CAC and increased user acquisition
• Worked directly with the founder on business metric updates and scoping new business ideas

Apr 2019 – Oct 2019 · 6 mos

• Designed & developed an user propensity model increasing the customer repeat-ability and LTV, the model increased the push channel marketing campaign efficiency by 70%
• Analyzed market trends for loan disbursal's associated with different customer segments, acting as a constant feeder of insights to the leadership team
• Lead a team of 2 Analyst, mentored and trained new hires on problem solving techniques/tools – CART, SQL, MS office

Nov 2018 – Mar 2019 · 4 mos

• Owned the Pre-Qualified PL program, credit policy implementation and risk assessment. The program grew from one lending partner to six with month on month total loan amount booked increasing by 10X in 6 months
• Created first internal loan approval policy at IL, opening up a new segment
• Developed customer segmentation model for credit card product, prioritized customers with high intent optimizing revenue per lead by ~50% with increased operational efficiency

Jan 2018 – Oct 2018 · 9 mos

• Planned & implemented the setup for the capture of click stream data with the technology team, resulting in 25k (USD) cost saving yearly
• Implemented string matching algorithm in the user filled company name widgets across website and app increased the suggestion efficiency by 80%

Nov 2017 – Dec 2017 · 1 mo

• Post disbursal risk and collection analysis for micro loan portfolio, created delinquency dashboard visualizing customers loan repayment status

Jun 2016 – Jul 2016 · 1 mo · New Delhi

• Worked on identifying important features for of Dynamic Ticket Pricing model.