Jun 2024 – Oct 2025 · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

• Led the launch of product personalization and cross-sell features like ‘Build Your Own Box’, contributing to a 50% uplift in cross-sell.
• Rolled out “Subscribe & Save” and WhatsApp-based “Add to Order” flows to improve retention and reduce friction in the repeat purchase journey.
• Managed end-to-end launch of 10+ new products and combos on the website, improving product discovery and conversion.
• Conducted user interviews and implemented NPS-based feedback loops to improve purchase experience and reduce churn.
• Created analytical dashboards and deep dives to optimize funnel performance and inform product/marketing decisions.
• Partnered with marketing, tech, and external vendors to implement CRO, CRM, and payment experiments.
• Ran A/B tests and UX iterations for cart and product page layouts, driving measurable improvements in conversion.
• Supported loyalty program design, improving high AOV orders and customer LTV.

Jun 2021 – Jun 2024 · 3 yrs · Mumbai, Maharashtra, India

• Resolved high-priority ad serving issues using Postman APIs and log analysis, resulting in cost savings of over $50k
• Optimized performance of demand-side partners by analyzing bid requests, response rates, and user identity signals.
• Liaised between business and engineering teams, contributing to the development and testing of new ad delivery features.
• Created and maintained data pipelines and dashboards using SQL and in-house Hive-based tools to support product and revenue decisions.
• Led a project to automate data transfer and reporting, reducing manual effort by 10+ hours per week across teams.
• Contributed to video ad delivery optimization, reducing timeouts and errors by 15% through structured root-cause analysis.
• Conducted partner audits and performance deep-dives to improve bidding efficiency and increase revenue by 20%.
• Mentored 5+ new analysts, providing hands-on onboarding, feedback, and training on platform tools and processes.
• Collaborated cross-functionally across tech, ops, and monetization teams to support the scaling of programmatic products globally.

Dec 2019 – Jan 2020 · 1 mo · Mumbai Area, India

• Worked as a student intern in the Switchgear Plant Engineering Department- learnt about the production, working and applications of different types of contactors and got hands-on experience on PLC programming and its applications.

Aug 2019 – Aug 2020 · 1 yr

• Served as Chief Editor of Periscope 2020, the annual departmental magazine, overseeing content curation, editing, and publication
• Led a team of contributors to produce original articles, technical content, and creative features highlighting student achievements
• Managed official communications and documentation for events and workshops organized by the EESA council
• Contributed blog posts and editorial content to build engagement within the student community
• Ensured quality, consistency, and timely release of all written communication and print collateral

Jun 2019 – Jul 2019 · 1 mo · Mumbai Area, India

• Worked as a summer trainee and learnt about the production and testing of Power Transformers.

Dec 2018 – Jan 2019 · 1 mo

• Project based learning-LED BANK