Aug 2022 – Apr 2024 · 1 yr 8 mos · Hybrid

• GajiGesa is a B2B2 financial technology startup dedicated to enhancing workers' financial well-being by offering Earned Wage Access solutions.
• In this role, I led the development of key products such as:
• B2C transactional products
• B2C investment products
• B2C & B2B engagement features
• B2B client dashboard
• B2B expense management platform
• My responsibilities included
• Conducted data analysis using Metabase to establish quarterly KPIs and roadmap objectives.
• Analysed users’ behaviour using Amplitude, designed research plans, and executed user research initiatives including in-depth interviews and surveys to enhance the engagement of transacting users.
• Provided leadership and mentorship to junior PMs, fostering their professional growth and development.
• Managed stakeholder relationships, gathering insights and collaborating towards achieving shared KPIs.
• Reviewed technical documentation and managed scrum ceremonies using Jira to ensure efficient project execution.
• Collaborated with external partners for seamless API integration, enhancing product functionality and user experience.

Jun 2021 – Aug 2022 · 1 yr 2 mos · Hybrid

• In this role, I led the development of key products, such as:
• B2C transactional products
• B2C engagement solutions
• B2B client dashboard
• Attendance management product
• My responsibilities included:
• Analysed transactional data and conducted customer research to gather feedback on product usage and financial management behaviours, driving the exploration of new product ideas.
• Collaborated with the Account Management team to identify user pain points and develop product solutions.
• Engaged with Marketing, Data Analysts, Account Management, and Operational teams to devise strategies for enhancing product awareness and user engagement.
• Defined product vision, prioritised releases, and managed the roadmap for B2C product development.
• Partnered with external stakeholders to integrate a gold investment feature within the GajiGesa application through API integration.
• Revamped the GajiGesa application homepage, which led to increased feature discoverability, a rise in transaction numbers, and a reduction in complaint tickets.
• Implemented a point reward system, boosting user transactions.
• Conducted pilot projects with the marketing and account management teams to refine the referral feature, resulting in an increase in the number of transactions using referrals.
• Developed a self-attendance marking and expense management feature tailored for B2B clients, streamlining their financial processes and enhancing efficiency.

Sep 2019 – May 2021 · 1 yr 8 mos · On-site

• Mapan is a social enterprise within the Gojek Group, dedicated to empowering housewives from middle to low-income families by providing opportunities to generate additional income through the sale of Mapan's products.
• In this role, I led the development and improvement of various products, such as:
• Mobile-based social application
• Web-based dashboard for the warehouse management system
• My responsibilities included
• Led multiple product initiatives including supply chain and social app, aligning team objectives with company Objectives and Key Results (OKRs).
• Prioritised product releases and managed roadmaps for efficient product development.
• Queried data using SQL on the Google BigQuery, collaborated with data analysts to examine user behaviour and worked with research and design teams to validate pain points and design features to enhance user engagement.
• Collaborated with the digital marketing team to conduct resulting in an increment of monthly active users and social engagement.
• Enhanced the algorithm for displaying the newsfeed within the Mapan social application to drive increased user engagement.
• Collaborated with data analysts and supply chain teams to design an efficient supply allocation system.
• Implemented enhancements to the warehousing system
• Contributed to the rewrite system project within the supply chain division, enhancing operational efficiency and effectiveness.

Sep 2017 – Aug 2019 · 1 yr 11 mos · Greater Jakarta Area, Indonesia · On-site

• In this role, I led the development and improvement of various products, such as:
• Web-based dashboard for managing logistic delivery system
• Web-based dashboard for user data checking for the customer support team
• My responsibilities included:
• Completed an internship with the UI/UX team, focusing on understanding customer pain points and translating them into user journeys for the app.
• Collaborated with senior PMs, the UI/UX team, and Engineering to develop foundational project management skills, including scrum team management, gathering product requirements, creating PRDs, and leading grooming and sprint planning sessions.
• Conducted field visits to meet end users and collaborated with internal stakeholders such as Sales and Customer Service teams to gain deeper insights into their challenges.
• Utilised gathered insights to define product requirements and authored product requirement documents to guide engineers in the development process.
• Took ownership of features across various products, including sales, customer service, and logistics, contributing to the achievement of defined OKRs.
• Managed the internal logistic system to ensure seamless operations for the logistic team, overseeing task assignments and reporting on deliveries to maintain efficiency.
• Enhanced the internal sales mobile app to streamline the reporting process for improved efficiency.
• Digitalise the money cashout process, resulting in a reduction of manual tasks for the customer experience team each day.

Jan 2017 – Apr 2017 · 3 mos · Greater Jakarta Area, Indonesia

• I was responsible for running one of Kitabisa's project called Birthday Fundraising Campaign. I created several strategy in order to attract new customers (campaigners) to create a campaign and I successfully acquire 72 new campaigners in 2 months.
• During my time there, I was also responsible to handle several collaboration with partners, such as with Red Nose Foundation and Yayasan Pita Kuning Anak Indonesia.
• Furthermore, I was created content for Kitabisa's Blog and LINE Official Account. I created 40 blog posts and 90 LINE posts, attracting more than 2000 new adders in LINE.

Aug 2016 – Dec 2016 · 4 mos · Depok

• I was responsible for all business-related part of the company. I extracted and analyzed marketing-related data using SQL Programming Language. Also, I Identified customers behavior pattern and devise several data-driven marketing strategies.
• From knowing who the customer is, I created contents for marketing in Temanjalan's social media, such as LINE, Instagram and Facebook that fit with the customer.
• Furthermore, I developed several business strategy, such as made promotions, challenges and collaboration with partners.

Nov 2015 – Jun 2016 · 7 mos · Greater Jakarta Area, Indonesia

• Responsible for lighting overall performance on technical side such as to control lighting in studio during the program is running by using GrandMA console.
• Designed implementation of lighting for outdoor shooting session.
• Coordinated with program director and camera control unit to preserve standard quality of the image.

Jun 2015 – Jul 2015 · 1 mo · Balikpapan, Indonesia

• Studied radiation level in Plant 5 Platforming Balikpapan II Refinery

Sep 2014 – Apr 2015 · 7 mos · Bandung Area, West Java, Indonesia

• Guided practice regarding measurement methods, chiller mechanism and lighting