Desy Anisa

Product Manager

Australia9 yrs 2 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Over 6 years of experience in product management.
  • Expert in enhancing user engagement through data-driven strategies.
  • Passionate about mentoring junior product managers.
Stackforce AI infers this person is a Fintech Product Manager with a strong focus on user experience and data analysis.

Contact

Skills

Core Skills

Product ManagementStakeholder ManagementUser Experience (ux)Supply Chain Management

Other Skills

Account ManagementAnalytical SkillsArtificial Intelligence for BusinessB2CBasic HTMLBusiness OperationsBusiness-to-Business (B2B)Cascading Style Sheets (CSS)Client LiaisonClient RelationsCommunicationContent MarketingCross-functional Team LeadershipCustomer SatisfactionData Analysis

About

Greetings, I'm Desy, an experienced professional with over 6 years in product management, specialising in serving middle to low-income customer segments and financial technology. After three decades of residing in Indonesia, I'm excited to embark on a new chapter and fulfill my long-standing dream of living abroad in Australia. As a senior product manager, I am deeply passionate about identifying user pain points and leveraging technology to enhance their quality of life. My expertise extends to collaborating with diverse stakeholders across engineering, design, marketing, operations, sales, and more. I am dedicated to nurturing and mentoring junior product managers, actively fostering their professional growth and development. In this role, I not only contribute to their advancement but also continually enhance my own skills through the invaluable learning experiences gained from collaborating with them. Currently seeking opportunities in any city in Australia, I am eager to contribute my skills and experience to a dynamic team. I look forward to connecting with professionals in the Australian market to explore potential collaborations and opportunities. Warm regards, Desy

Experience

Upcover

Product Manager

Dec 2024Present · 1 yr 3 mos · Sydney, New South Wales, Australia · On-site

Gajigesa

2 roles

Senior Product Manager

Promoted

Aug 2022Apr 2024 · 1 yr 8 mos · Hybrid

  • GajiGesa is a B2B2 financial technology startup dedicated to enhancing workers' financial well-being by offering Earned Wage Access solutions.
  • In this role, I led the development of key products such as:
  • B2C transactional products
  • B2C investment products
  • B2C & B2B engagement features
  • B2B client dashboard
  • B2B expense management platform
  • My responsibilities included
  • Conducted data analysis using Metabase to establish quarterly KPIs and roadmap objectives.
  • Analysed users’ behaviour using Amplitude, designed research plans, and executed user research initiatives including in-depth interviews and surveys to enhance the engagement of transacting users.
  • Provided leadership and mentorship to junior PMs, fostering their professional growth and development.
  • Managed stakeholder relationships, gathering insights and collaborating towards achieving shared KPIs.
  • Reviewed technical documentation and managed scrum ceremonies using Jira to ensure efficient project execution.
  • Collaborated with external partners for seamless API integration, enhancing product functionality and user experience.
Market ResearchMarketing StrategyUser ManagementBusiness OperationsBusiness-to-Business (B2B)Problem Solving+14

Product Manager

Jun 2021Aug 2022 · 1 yr 2 mos · Hybrid

  • In this role, I led the development of key products, such as:
  • B2C transactional products
  • B2C engagement solutions
  • B2B client dashboard
  • Attendance management product
  • My responsibilities included:
  • Analysed transactional data and conducted customer research to gather feedback on product usage and financial management behaviours, driving the exploration of new product ideas.
  • Collaborated with the Account Management team to identify user pain points and develop product solutions.
  • Engaged with Marketing, Data Analysts, Account Management, and Operational teams to devise strategies for enhancing product awareness and user engagement.
  • Defined product vision, prioritised releases, and managed the roadmap for B2C product development.
  • Partnered with external stakeholders to integrate a gold investment feature within the GajiGesa application through API integration.
  • Revamped the GajiGesa application homepage, which led to increased feature discoverability, a rise in transaction numbers, and a reduction in complaint tickets.
  • Implemented a point reward system, boosting user transactions.
  • Conducted pilot projects with the marketing and account management teams to refine the referral feature, resulting in an increase in the number of transactions using referrals.
  • Developed a self-attendance marking and expense management feature tailored for B2B clients, streamlining their financial processes and enhancing efficiency.
Market ResearchAnalytical SkillsUser ManagementProblem SolvingProblem AnalysisStakeholder Management+4

Gojek

Product Manager (Mapan)

Sep 2019May 2021 · 1 yr 8 mos · On-site

  • Mapan is a social enterprise within the Gojek Group, dedicated to empowering housewives from middle to low-income families by providing opportunities to generate additional income through the sale of Mapan's products.
  • In this role, I led the development and improvement of various products, such as:
  • Mobile-based social application
  • Web-based dashboard for the warehouse management system
  • My responsibilities included
  • Led multiple product initiatives including supply chain and social app, aligning team objectives with company Objectives and Key Results (OKRs).
  • Prioritised product releases and managed roadmaps for efficient product development.
  • Queried data using SQL on the Google BigQuery, collaborated with data analysts to examine user behaviour and worked with research and design teams to validate pain points and design features to enhance user engagement.
  • Collaborated with the digital marketing team to conduct resulting in an increment of monthly active users and social engagement.
  • Enhanced the algorithm for displaying the newsfeed within the Mapan social application to drive increased user engagement.
  • Collaborated with data analysts and supply chain teams to design an efficient supply allocation system.
  • Implemented enhancements to the warehousing system
  • Contributed to the rewrite system project within the supply chain division, enhancing operational efficiency and effectiveness.
Market ResearchProblem SolvingSupply Chain ManagementProblem AnalysisStakeholder ManagementProduct Management+4

Mapan - pt ruma

Associate Product Manager

Sep 2017Aug 2019 · 1 yr 11 mos · Greater Jakarta Area, Indonesia · On-site

  • In this role, I led the development and improvement of various products, such as:
  • Web-based dashboard for managing logistic delivery system
  • Web-based dashboard for user data checking for the customer support team
  • My responsibilities included:
  • Completed an internship with the UI/UX team, focusing on understanding customer pain points and translating them into user journeys for the app.
  • Collaborated with senior PMs, the UI/UX team, and Engineering to develop foundational project management skills, including scrum team management, gathering product requirements, creating PRDs, and leading grooming and sprint planning sessions.
  • Conducted field visits to meet end users and collaborated with internal stakeholders such as Sales and Customer Service teams to gain deeper insights into their challenges.
  • Utilised gathered insights to define product requirements and authored product requirement documents to guide engineers in the development process.
  • Took ownership of features across various products, including sales, customer service, and logistics, contributing to the achievement of defined OKRs.
  • Managed the internal logistic system to ensure seamless operations for the logistic team, overseeing task assignments and reporting on deliveries to maintain efficiency.
  • Enhanced the internal sales mobile app to streamline the reporting process for improved efficiency.
  • Digitalise the money cashout process, resulting in a reduction of manual tasks for the customer experience team each day.
SQLSales OperationsProblem SolvingProblem AnalysisProduct ManagementUser Experience (UX)+1

Kitabisa.com

Marketing Intern

Jan 2017Apr 2017 · 3 mos · Greater Jakarta Area, Indonesia

  • I was responsible for running one of Kitabisa's project called Birthday Fundraising Campaign. I created several strategy in order to attract new customers (campaigners) to create a campaign and I successfully acquire 72 new campaigners in 2 months.
  • During my time there, I was also responsible to handle several collaboration with partners, such as with Red Nose Foundation and Yayasan Pita Kuning Anak Indonesia.
  • Furthermore, I was created content for Kitabisa's Blog and LINE Official Account. I created 40 blog posts and 90 LINE posts, attracting more than 2000 new adders in LINE.

Temanjalan

Business Associate

Aug 2016Dec 2016 · 4 mos · Depok

  • I was responsible for all business-related part of the company. I extracted and analyzed marketing-related data using SQL Programming Language. Also, I Identified customers behavior pattern and devise several data-driven marketing strategies.
  • From knowing who the customer is, I created contents for marketing in Temanjalan's social media, such as LINE, Instagram and Facebook that fit with the customer.
  • Furthermore, I developed several business strategy, such as made promotions, challenges and collaboration with partners.

Cnn indonesia

Lighting Person

Nov 2015Jun 2016 · 7 mos · Greater Jakarta Area, Indonesia

  • Responsible for lighting overall performance on technical side such as to control lighting in studio during the program is running by using GrandMA console.
  • Designed implementation of lighting for outdoor shooting session.
  • Coordinated with program director and camera control unit to preserve standard quality of the image.

Pt.pertamina (persero)

Internship Student

Jun 2015Jul 2015 · 1 mo · Balikpapan, Indonesia

  • Studied radiation level in Plant 5 Platforming Balikpapan II Refinery

Institut teknologi bandung

Laboratory Assistant in Engineering Physics

Sep 2014Apr 2015 · 7 mos · Bandung Area, West Java, Indonesia

  • Guided practice regarding measurement methods, chiller mechanism and lighting

Education

Institut Teknologi Bandung

Bachelor's degree — Engineering Physics

Jan 2011Jan 2015

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