Apr 2024 – Dec 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

• Built MVP for blockchain-based casual games; included biometric onboarding for 18M+ users.
• Reduced FTUE (First-Time User Experience) drop-off by 28% and boosted LTV by 14% via leaderboard & live engagement.
• Collaborated asynchronously with game design and data teams across geographies.

Sep 2023 – Jan 2024 · 4 mos · Bengaluru, Karnataka, India · Remote

• Championed 10+ Lineup App Features across 100+ App Screens & Dashboard in 0-1 mode,
• orchestrating research, PRDs, design feedback, seamless collaboration with the Tech team & QA
• Navigated the journey from Roadmap inception to PRDs, Designs, Tech Discussions & QA,
• culminating in App Launch Readiness for IPL within a 6-month timeframe down from 9 months
• Quality tested the core 'T20 Lineup Predictions' Cricket prediction Model & Optimiser to ensure
• accuracy of insights & competitiveness in it's MVP version
• Ensured IPL readiness with Agile methodology (Scrum), team stayed focussed & in high spirits

Jun 2021 – Sep 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• Scaled 'Call Break' game to the top 3 of MPL's revenue-generating games in 24 months
• Led a 15-member cross-functional team: engineers (NodeJS, Unity, ReactJS & Java), designers, business
• Received Best Team Award for Callbreak's exceptional growth in H2 '22
• Achieved exceptional growth in H2'22, H1'23 via Leaderboards, Tournaments, CB Fantasy & CB Trump
• Enforced 10+ fraud indicators, incl. Multi-account blocking, Hand Analyzer, Player collusion checks
• Led 20% of MPL's DAU, with significant active user retention
• Boosted new user retention by 7% through game help features & lowered RTP 0-0 by 5%
• Implemented 20+ data-driven features, enhancing revenue, ATV by 20% & GPU by 10%
• Elevated MPL wide Matchmaking, enriching higher lobbies, organic engagement, & funnels by 80%
• Analyzed 20+ competitors, 100+ UX benchmarks & 5000+ player VOC for CS Tickets/PWAU at 0.2%
• Creating a cost-effective CleverTap alternative, to save on significant product costs

Oct 2020 – May 2021 · 7 mos · Bangalore Urban, Karnataka, India

• As an IT Consultant, I spearheaded the digital task-force to digitize Business processes, measure-analyze business metrics to provide real-time & periodic reporting in the Home Services category within the People, Finance, Sales & Operations teams
• Enhanced the Customer Engagement with IVRS Round-robin call pickup method, ensuring a 3X & 10X increase in Hot to Warm Pipeline of Leads than previously Lost Leads.
• Engaged with Hubbler, a No-Code App Platform to further integrate the digitization of the Business Processes resulting in a 60% faster deployment with crisp requirements, QA & team trials.
• Business Funnel Clarity for Top Management & Across Departments saving 150 man hours/week & bringing endless delight in-a-click right from people management, slot checking & booking, finance current & historical status, pending payments adjustment in current works to recording sales & service follow-ups.
• Every department is digitized to ensure even a 100X jump would be handled in a streamlined manner to avoid internal chaos & customer disappointments

Dec 2019 – Sep 2020 · 9 mos · Greater Bengaluru Area

• Handled 'Zero to One' Business Development - Prexo / Used Phone Sales
• Areas of responsibility: Business Management, Sales (Offline & Online), Pricing, Warehouse Sales Operations, Stock & Payment Reconciliation with Finance (Udaan Business)
• Led business development, sales operations, pricing, invoicing, and inventory and warehouse management.
• Liaised with Amazon India Used Phones Team and led an internal team of 3-10 members (sales & operations).
• Leveraged Udaan.com, clocking 0 to 10,000+ Units sales in 4 months on the platform with <3% sales returns.
• Leveraged the platform Backmarket for cross border E-commerce sales in France and handled P&L responsibility.
• Boosted profit margins by 20% and increased average revenue per unit by 5%.
• Developed the Business Requirement Document (BRD), UI Wireframe and performed User Acceptance Testing (UAT).
• Executed strategies to clock profits worth INR 30 Lac/6 mo (moved from 20% loss to 8% profit).
• Customer Module: Registration, Order Creation, Historical Tracking
• Admin Module: Invoicing software, Dashboards, Sales, Stock & Payment Reconciliation
• Assisted in other business sales tasks (Covid Safety Products) to ensure overall Company & professional growth.
• Used phones business (Sales Division) was closed due to Covid-19

Jan 2019 – Sep 2019 · 8 mos · Bengaluru, Karnataka, India

• I researched, contributed & measured impact across Marketing + Product + Sales + Business:
• Curated content and collaterals to drive thought leadership, sales pitches & webinars leading to 15% lead conversion.
• Designed social media strategies and campaigns to increase social media presence on LinkedIn by 3x and boosted engagements to 9%.
• Generated churn revenue from 25% of dormant customers through a meticulous execution of strategic campaigns.
• Analyzed customer data to determine possible churn and opportunities for upselling and cross-selling to drive revenue.
• Led cost optimization initiatives in marketing spends & time to save 20% of costs.

Apr 2018 – Aug 2018 · 4 mos · Bengaluru, Karnataka, India

• Created and led a team of 20 across departments
• Researched, reviewed & spearheaded - f&v vendors / farmers, FPOs, website & app development, business development - apartments / horeca / WhatsApp orders / mobile van sales
• Setup three business verticals, drove strategy & sales, quarterly revenue, managed WoW business reviews for steep growth
• My thanks to the 2 wonderful founders for their guidance & the team I got to work with
• The business could not continue due to lack of funds & closed down

Jun 2017 – Apr 2018 · 10 mos · Bengaluru, Karnataka, India

• Product Life cycle Management | Strategic Marketing | Business Strategy | Data Analytics
• Revamped the product structure for conversion, product discoverability & better user engagement leading to a 50% boost in growth, 60% increase in visibility and 40% reduction in order cancellation.
• Increased visibility of low-shelf life products by 60% via cart cross-selling and reduced food wastage by 4.5% and contributing to 5% addition in INR 1 Cr revenue.
• Redesigned a 5 step flow to 2 steps with crisp design leading to reduction of 50% in drop-offs, 60% rise in sessions and 80% lesser bounce rate.
• Revamped initial login process designed around purchase intent resulting to 50% reduction in launch drop-offs.
• Created strategies to aid ease of finding products by introducing filters and introduced an end-to-end full-fledged couponing system, boosting decision time by 40% and increasing MoM orders by 7%.
• Acted as SPOC for internal tech team and engagement tools team for the implementation of CleverTap & WebEngage.
• Effectively built customer pipeline, increased subscriptions by 10%, referrals by 20% and wallet users by 6% by introducing newsletter subscription module, referral module & cashback.
• Redesigned the SMS flow and added live tracking, driving a reduction of 50% in calls and a 40% lesser average call time.
• Introduced a full-fledged couponing system with 25+ combination features that impacted the DAU by 10X
• Worked on implementation of 2 customer engagement tools (CleverTap & WebEngage); Market research > Tool selection > Events-attributes for marketing planning & segmentation > Data sanity
• Positively impacted the customer registrations & referrals by introducing the newsletter subscription module, referral module & cashback options
• Redesigned and improvised the SMS flow & added live tracking, much to the delight of customers & customer support team
• Owned the product impact data automation.

Jan 2016 – May 2017 · 1 yr 4 mos · Bengaluru, Karnataka, India

• GTM | Content | Sales Enablement
• Develop and execute effective GTM programs across geographies focused on business growth impacting revenue
• Create and distribute content for effective lead generation – Product positioning / messaging, Presentations, Videos, Sales Kit, Whitepapers, Blogs, Datasheets, Success stories, Webinars, Brochures, Case studies etc
• Communicate the value proposition and provide high value sales tools, training and collateral's to sales teams
• Liaise with Sales, Product and operation teams to deliver successful marketing campaigns
• Digital Marketing | Websites | Events
• Successfully managed digital marketing campaigns in both direct and agency environments
• Managed multiple online campaigns both organic and paid for multiple channels such as Email, Social, Search, PPC
• Designed and executed SEO strategy, User flow, landing pages and webpages
• Organize and execute marketing events, including business meet, seminars, trade-shows and product launch @NRF 2017

Oct 2009 – Jan 2016 · 6 yrs 3 mos · Greater Chennai Area

• Designed strategies for the Identity Access Management industry vertical to identify opportunities worth USD 7M.
• Increased unique web visitors up to 200% through SEO, PPC efforts and led 10% YOY growth of web organic resources.
• Supported 6+ products with web strategy, content development and end to end event planning for launch efforts.
• Launched PR campaigns for product featured ‘Consolidated Audit Trail’ and ‘Real-time Active Directory auditing’.
• Provided support in technical marketing (product help, tutorials, training materials, etc), content strategy (Webinars, Blogs, Surveys and Videos) and digital marketing.
• Worked with PR agencies, globally to share the latest product news and promote product features globally.
• Digital marketing (SMM, e-mailers: leads, release news, promotional, newsletters: lead nurturing, monthly, partner), landing pages & content for SEO, SEM)
• Engaged with support team to understand enterprise customer’s pain-points.
• Worked with customers for brand building and marketing activities.

Aug 2008 – Apr 2009 · 8 mos · Greater Chennai Area

• Handled creatives & client management for Numeric Power Systems Ltd., K7Computing Pvt. Ltd., MyTVS & KGS Builders
• Presentation note on UPS market understanding & Numeric marketing communications
• Spearheaded client engagement strategies, worked on the K7Computing product design revamp, KGS Builders new logo brand manual & developed content-monitored the execution for Integral Coach Factory pitch