Aug 2022 – Nov 2023 · 1 yr 3 mos · Jakarta, Indonesia · Hybrid

• Individual contributor and primary data member in GajiGesa, I feel proud and supported to deliver on the company's data needs.
• Cross-team collaboration to support strategy, product, account management, marketing, and research needs.
• Conducted a user segmentation exercise that derived insights on users; answered who our 'ideal' users were and tactics to achieve this, as well as defined new measures to monitor success against.
• Introduced new requirements, processes, and best practices for collecting data, conducting analyses, and ensured data consistency within the company.
• Improved data literacy among non-data stakeholders and built tools that empowered teams to search for and utilize the data they require independently.
• Developed and maintained dashboards that monitored monthly metrics, internal KPI’s, new features/ product launches, campaign evaluations, strategic initiatives, and investor-related reporting.

Mar 2022 – Jun 2022 · 3 mos · Remote

Sep 2021 – Feb 2022 · 5 mos

• With a goal to transition from a Market Researcher to a Data Analyst, engaged in courses (Imperial College) and online learning platforms (DataCamp) that helped me gain the necessary skills to do so!

Sep 2018 – Jun 2021 · 2 yrs 9 mos · Singapore · On-site

• Gained a strong foundation of project ownership and internal operations throughout the entire research cycle, inclusive of internal and external stakeholder management.
• Experience in multi-market tracking studies as a key account contact for Disney (weekly film tracker across 3 markets) and a setup leader for Lenovo (yearly brand tracker across 23 markets).
• Led an initiative to increase knowledge for Advanced Analytics methodologies by co-presenting 4 sharing sessions across 4 weeks to colleagues across AMEA.
• Managed a project manager and helped in her successful transition to a researcher through overseeing skills progression and workload management.
• Conducted trainings for new joiners on ways of working / methods and processes, as well as updated training manuals for the wider company.
• Competencies across several solutions such as Ad Testing, Package Testing, Campaign Evaluations, and Pricing/Conjoint studies for Unilever, P&G, Visa, Disney, Bacardi.
• Key contributor in project teams for custom studies, from questionnaire design to reporting, for clients such as General Motors, Symrise, Essilor, and Lazada.
• Winner of the Slideology Challenge 2020, a certificate for beautifying slides and communicating results in a digestible manner.

May 2018 – Jul 2018 · 2 mos · Singapore · On-site

• My time at Hall & Partners was extremely enlightening and exciting. I was exposed to both quantitative and qualitative methodologies, and learned how to analyze such data to generate interesting insights and present them in a unique and visually appealing way. Additionally, I had the opportunity to liaise with suppliers with the aim of establishing fieldwork timelines and ensure data quality. Worked on multiple projects that allowed me to gain experience in multi-market studies, across various categories (e.g. government, financial, social), and different types of research studies (brand development, concept evaluation, user experience, etc.).

May 2017 – Aug 2017 · 3 mos · Singapore · On-site

• CSDA was researching the topic of Charity Governance in Singapore and presented three booklets for this project in total. As a writing intern, I was involved in the second booklet which was a qualitative research on how charities implement the Singapore's 'Code of Governance for Charities and IPCs', and the challenges they face. This involved coordinated and acting as support staff at focus group discussions as well as researching and interviewing candidates to be featured in the study. After data collection, I was involved in data analysis and report writing. Qualitative data analysis was undertaken in the form of coding, constant comparison analysis, and content analysis. Findings were written up in various formats, involved diagrams for easier digestion, and involved key quotes that exemplified main points.

Mar 2014 – May 2014 · 2 mos · Jakarta, Indonesia · On-site

• The pastry school was ramping up to launch a second location. New marketing materials were required to raise greater awareness of the school on an overall level as well as tease a new location on the other side of the city. Under the supervision of the head of marketing, I was in charge of designing and copywriting the new promotional materials. Organizing events and making sales pitches at such events were a key part of the job and involved a lot of logistic work to ensure potential customers were getting the full experience and understood the benefits of enrolling in the pastry school. Finally, maintaining customer satisfaction was done on a daily basis in the form of creating and maintaining an online presence as well as timely replies to queries submitted on the website.