Julio Henrique Salina

CTO

Brazil18 yrs 9 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led technology transformation for multiple startups.
  • Expert in AI-driven product strategies.
  • Proven track record in scaling engineering teams.
Stackforce AI infers this person is a SaaS and Fintech expert with a strong focus on AI and digital transformation.

Contact

Skills

Core Skills

CtoStrategic PlanningAiProduct StrategyEngineering ManagementTechnical LeadershipSoftware EngineeringFront-end DevelopmentWeb Development

Other Skills

AI InitiativesAI SolutionsAPIAWSAdaptability and ResilienceAdvertisingAgile MethodologiesAgile PracticesBaaSBig DataBilling SystemsBusiness PlanningBusiness StrategyCI/CD PipelinesCloud Native

About

CTO | Chief Technology Officer | CPO | Director of Engineering, Product & Data Bridging the gap between technical complexity and business strategy. With 20+ years of global experience, I am a CTO/CPO who operates at the intersection of Engineering, Product, and Data. My mission is simple: to stop building "features" and start building engines that drive revenue, customer value, and competitive advantage. I started as a hands-on engineer solving hard architectural problems. Today, I partner with CEOs and Boards to align technology with P&L goals, specifically in SaaS, Fintech, Healthtech, and Mobility. WHAT I BRING TO THE TABLE • Scaling & Growth: Proven track record scaling teams from 0 to 180+ engineers and PMs. I have led organizations through hyper-growth, digital turnarounds, and large-scale cultural shifts. • Product-Led Strategy: I combine deep technical roots with a strong product mindset. My focus is on discovery, platform thinking, and delivering measurable outcomes, ensuring we ship the right product. • Business Impact: Extensive experience navigating M&A, modernization, and platform redesigns. I translate complex tech constraints into clear strategic options for shareholders. • AI & Innovation: Certified AI Scientist (CAIS™). I drive AI-powered initiatives that move beyond hype to practical, scalable implementation. CORE COMPETENCIES • Executive Leadership: Strategic Planning, Team Building, Board Relations, Change Management. • Tech Stack & Architecture: Cloud Native, Big Data, Cybersecurity, Microservices, Modernization. • Product & Design: User-Centric Design, Roadmap Strategy, Agile/Lean Methodologies. At the end of the day, I build the teams, products, and systems that move companies forward. Open to connecting with leaders driving innovation. ---- Technology & Product Leadership • Strategic Planning & Execution • High-Performance Teams • Platform & Software Engineering • Scalable Architectures • Security & Compliance • AI (Artificial Intelligence), Big Data, AWS, GCP • Digital Innovation • CS & Retention • CTO • Chief Technology Officer • CPO • Technology Director • Product Director

Experience

Getrak

CTO | Chief Technology Officer | Director of Engineering, Product, Data & CS | B2B SaaS (IoT, AI)

Jul 2023Present · 2 yrs 8 mos · São Paulo, Brazil

  • CTO | Chief Technology Officer leading Technology, Product, Data/AI, Design, Architecture, Infrastructure/Platform, and CS at the largest SaaS vehicle-tracking platform in Latin America (1.5M+ vehicles, 1,200+ customers), during a major M&A with Localiza&Co - B3: RENT3.
  • Key achievements:
  • New product strategy driving R$ 3.2M in incremental revenue (2025).
  • Churn reduction of 10% through data insights, product redesign, and customer-centric flows.
  • Modernized cloud architecture (AWS) processing millions of IoT events per day.
  • Built the Data/AI function: governance, LGPD, ISO 27001 foundations, Data Lake and BI.
  • Rolled out billing & payments platform reducing delinquency by 11% (R$ 147K MRR impact).
  • Designed and executed Getrak’s AI (Artificial Intelligence) strategy, including the development of large-scale AI Agents capable of operating the platform in a fully autonomous manner, integration with AWS Bedrock, and the creation of an internal AI platform to automate workflows, reduce operational load, and enhance the customer experience.
  • Additionally, I led the full automation of our Level 1 (N1) Support through the creation and deployment of our conversational AI (Artificial Intelligence) - Ga.ia, which already retains 60% of incoming tickets and has reduced the average response time by over 40%, increasing operational efficiency and enabling the team to focus on higher-value activities.
  • Keywords: Data Governance & Security (ISO 27001, LGPD, GDPR, Cybersecurity) | CTO | Chief Technology Officer | Strategic Planning & Execution | High-Performance Teams | Engineering & Product Leadership | Innovation & Scalability | AWS, GCP, Azure | AI & Big Data | Organizational Design | CPO | Product Director | Software Engineering Leadership | Engineering Director | AI (Artificial Intelligence)
Cloud NativeBig DataCybersecurityMicroservicesAWSData Governance+3

4all

CTO | Chief Technology Officer | Engineering, Product and Data | Embedded Finance & BaaS

Aug 2022Jul 2023 · 11 mos · Porto Alegre, Rio Grande do Sul, Brazil

  • CTO | Chief Technology Officer leading the digital transformation at 4all, a provider of Payment Service Provider (PSP), Banking-as-a-Service (BaaS), and finance-focused discovery solutions.
  • Strategic Leadership:
  • Led the development of a robust digital ecosystem that simplified complex banking and payment processes across key verticals:
  • 4all Payments: Developed and launched a comprehensive, adaptive payment platform, accelerating customer acquisition and simplifying transactions for businesses of all sizes.
  • 4all Banking: Architected a secure, scalable BaaS platform enabling businesses to manage financial services with agility and security.
  • Key Accomplishments:
  • Built and scaled high-performing teams across Engineering, Product, Data, Design, and DevOps, fostering a culture of innovation, agility, and rapid value delivery.
  • Defined strategic product and technology roadmaps emphasizing security, flexibility, and sustainable growth, anticipating market trends and customer demands.
  • Efficiently managed technology budgets, prioritizing investments that maximized operational efficiency and expanded market reach.
  • Actively mentored and advised startups within Grupo Four, driving collective innovation and growth.
  • Keywords: Data Governance & Security (ISO 27001, LGPD, GDPR, Cybersecurity) | CTO | Chief Technology Officer | Strategic Planning & Execution | High-Performance Teams | Engineering & Product Leadership | Innovation & Scalability | AWS, GCP, Azure | AI & Big Data | Organizational Design | Product Director | Software Engineering Leadership | Engineering Director
Digital TransformationPayment PlatformsBaaSAgile MethodologiesCTOProduct Strategy

Grupo fleury

IT Director | CTO Saúde iD | Engineering, Product, Architecture & Data | Health Marketplace

Jul 2021Jun 2022 · 11 mos · São Paulo, Brasil

  • CTO | Chief Technology Officer | IT Director leading the technology and product transformation of Saúde iD, the Fleury Group’s digital health marketplace. Built and scaled the platform that allows patients to search, compare, and purchase healthcare services, ensuring high standards of security, compliance, and operational reliability.
  • Key Accomplishments:
  • Built and led a 180+ person tech and product team, fostering a culture of innovation and agile execution with rapid value delivery.
  • Developed product strategies that drove acquisition, engagement, and retention, defining vision, identifying opportunities, and creating user experiences that met business goals.
  • Built and managed robust data infrastructure and pipelines to support our platform and enable data-driven decision-making. Leveraged data warehouse, data lakes, and data analytics to extract insights from patient interactions and healthcare data, while ensuring compliance with data privacy regulations.
  • Implemented AI (Artificial Intelligence) solutions for automated reading and interpretation of medical orders and clinical documents, accelerating processing, reducing operational errors, and improving the patient journey across the digital healthcare marketplace.
  • Impact:
  • Revolutionized access to healthcare for patients by providing a seamless and user-friendly platform.
  • Ensured compliance with healthcare quality and safety standards, maintaining the highest levels of data security and patient privacy.
  • Drove significant growth by optimizing business operations and identifying new goals within the digital health market.
  • Keywords: Data Governance & Security (LGPD, Cybersecurity) | CTO | Chief Technology Officer | Strategic Planning & Execution | High-Performance Teams | Software Engineering & Product Leadership | Innovation & Scalability | AWS, GCP, Azure | Big Data | Organizational Design | CPO | Product Director | Engineering Director | AI (Artificial Intelligence)
Healthcare TechnologyData InfrastructureAI SolutionsCTOProduct Strategy

Sami

CTO | Chief Technology Officer | Engineering, Product and Data | Digital Health | Founding Team

Aug 2019Jul 2021 · 1 yr 11 mos · São Paulo e Região, Brasil

  • CTO | Chief Technology Officer responsible for leading the creation of Brazil’s first fully digital health insurance company.
  • Sami is a company invested by Redpoint eventures, Monashees, Valor Capital Group, Canary, Nemer Rahal (Patria), DN Capital (UK), Everywhere VC (The Fund) and others. It received the largest Series A ever for a healthcare startup in Latin America in 2020.
  • Technology & Product Leadership:
  • Built and scaled high-performing teams (Engineering, Product, Design, Data, DevOps), growing the team to over 70 professionals within a year, delivering the platform launch in just four months. Fostered a culture of innovation and agile execution, accelerating continuous improvements and value delivery.
  • Defined and executed a digital-first strategy, transforming healthcare access through process digitization and introducing the "gatekeeper" concept, significantly enhancing patient experience.
  • Successfully launched Brazil’s first fully digital health insurance platform in just four months, achieving rapid market traction and user engagement.
  • Ensured strict compliance with healthcare data privacy regulations (LGPD) and implemented robust information security standards.
  • Enabled data interoperability through a strategic partnership with Hospital Beneficência Portuguesa, improving care coordination and patient outcomes.
  • Designed and launched Sami’s early AI (Artificial Intelligence) initiatives, including clinical recommendation models, automated digital care flows (triage, routing, eligibility), and predictive engines to identify usage patterns, support prevention, and enhance the overall patient experience.
  • Keywords: Data Governance & Security (LGPD, Cybersecurity) | CTO | Chief Technology Officer | Strategic Planning & Execution | Software Engineering & Product Leadership | Innovation & Scalability | AWS, GCP, Azure | Big Data | Organizational Design | CPO | Product Director | Engineering Director | AI (Artificial Intelligence)
Digital HealthAI InitiativesComplianceCTOProduct Strategy

Dr. consulta

Head of Engineering | Scalable Software Development | Data Security and Compliance

Jan 2016Jun 2018 · 2 yrs 5 mos · São Paulo e Região, Brasil

  • At Dr. Consulta, as Head of Engineering, reporting directly to the CTO, one of the largest networks of popular clinics in Brazil, I served as Head of Engineering, leading the development and maintenance of technological solutions during a period of rapid expansion. I was responsible for scaling and optimizing the "S2" ambulatory management platform, crucial for the daily care of thousands of patients.
  • In addition to "S2", I implemented technologies like password panels, self-service kiosks, and online appointment scheduling in app, bringing Dr. Consulta into the digital space and enhancing patient experience.
  • Key Responsibilities:
  • Led the engineering team in maintaining and scaling the Dr. Consulta platform.
  • Developed and implemented technological health solutions.
  • Ensured system integration and efficiency in a rapidly growing environment.
  • Collaborated with product and operations teams to align tech solutions with business needs.
  • Supervised Dr. Consulta’s digital transition, improving patient experience and operational efficiency.
  • Reported directly to the CTO.
  • Lead the design of technical architecture, ensuring scalability, security, and performance.
  • Identify and mitigate technological risks that could impact operations and growth.
  • Introduce new technologies and engineering practices to enhance efficiency and competitiveness.
  • Foster technical and leadership skills within the team.
  • Collaborate with senior management to align engineering solutions with business goals.
  • Oversee the engineering budget, ensuring efficient use of resources.
Engineering ManagementScalable Software DevelopmentData Security

Infracommerce

Engineering Manager

Jan 2014Jan 2016 · 2 yrs · São Paulo e Região, Brasil

  • At Infracommerce, one of the leading e-commerce solution providers in LATAM, I served as Engineering Manager, responsible for leading a team of engineers in the development of e-commerce platforms for major global brands such as Ray-Ban, Xiaomi, Unilever, Nextel, Decathlon...
  • I was responsible for optimizing the architecture of our platforms, ensuring they were scalable and capable of handling traffic spikes, particularly during seasonal campaigns and high-volume events like Black Friday. I worked closely with product, design, and operations teams to ensure the end-user experience was seamless, secure, and satisfying, driving high conversion rates and customer satisfaction.
  • Led a multidisciplinary team of engineers focused on the development and implementation of e-commerce platforms.
  • Planned and executed high-complexity projects, ensuring delivery within time and budget constraints.
  • Optimized e-commerce platform architecture, ensuring scalability, security, and performance.
  • Collaborated with product, design, and operations teams to align functionalities with client and market needs.
  • Implemented agile practices to improve project efficiency and speed of delivery.
  • Managed career development and professional growth of the team, fostering a culture of continuous innovation.
E-commerce SolutionsProject ManagementAgile PracticesEngineering Management

Maplink

2 roles

Tech Lead

Oct 2012Jan 2014 · 1 yr 3 mos

  • At Maplink, I served as Tech Lead, where I was responsible for steering the architectural direction of critical software projects and leading technical teams. My role involved designing high-level software architectures, ensuring alignment with business goals, and making strategic decisions on technical directions. Additionally, I played a pivotal role in mentoring engineers, defining best practices, and maintaining technical excellence within teams. With a strong focus on innovation and efficiency, I successfully drove projects to completion, balancing both technical and business requirements.
  • Key Responsibilities:
  • Directed software architecture for high-impact projects.
  • Led technical teams, ensuring solutions were aligned with business objectives.
  • Mentored engineers and established best development practices.
  • Made critical decisions on technical strategies to ensure innovation and efficiency.
Software ArchitectureMentoringTechnical Leadership

Senior Software Engineer

Sep 2011Oct 2012 · 1 yr 1 mo

  • Maplink is a global leader in geolocation and logistics solutions, offering platforms that integrate real-time data to optimize fleet management, routing, and urban mobility.
  • As a Senior Software Engineer at Maplink, I was responsible for developing robust software solutions and optimizing system performance. My role involved leading complex technical projects, where I wrote high-quality code, implemented automated tests, and established CI/CD pipelines to ensure efficient and reliable project delivery. I also collaborated with software architects to define application architecture, led code reviews to ensure adherence to best practices and industry standards, and addressed critical performance and scalability issues.
  • Key Responsibilities:
  • Developed robust software solutions and optimized systems with a focus on performance and scalability.
  • Wrote high-quality code, adhering to best development practices and coding standards.
  • Implemented automated tests (unit, integration, e2e) to ensure software reliability.
  • Configured and maintained CI/CD pipelines for automated build, testing, and deployment.
  • Collaborated with software architects to define and review application architecture.
  • Led code reviews to ensure code quality and compliance with industry standards.
  • Diagnosed and resolved critical issues related to performance, bugs, and scalability.
Software DevelopmentCI/CD PipelinesSoftware Engineering

Avature

Senior Software Engineer

Dec 2008Sep 2011 · 2 yrs 9 mos · Buenos Aires, Argentina

  • At Avature, a global company specializing in recruitment and talent management software, I served as a Senior Software Engineer, responsible for developing scalable and high-performance software solutions. My role involved leading the design and implementation of new features for the company's SaaS platform, working closely with product teams to ensure that solutions met customer needs in a highly competitive market.
  • During my time at Avature, I contributed to the enhancement of system architecture, implemented agile development practices, and worked on optimizing application performance and scalability, ensuring a seamless and efficient user experience. Additionally, I mentored other engineers and actively participated in code reviews, ensuring that the delivered code met the highest quality standards.
  • Key Responsibilities:
  • Developed scalable and high-performance software solutions for Avature's SaaS platform.
  • Led the implementation of new features aligned with market and customer needs.
  • Collaborated with product teams to align technological solutions with business objectives.
  • Optimized system architecture with a focus on scalability and performance.
  • Implemented agile development practices, ensuring quick and quality deliveries.
  • Mentored engineers and participated in code reviews to ensure compliance with quality standards.
SaaS DevelopmentAgile PracticesSoftware Engineering

Ubik do brasil

2 roles

Mid Front-End Developer

Promoted

Nov 2007Dec 2008 · 1 yr 1 mo · São Paulo e Região, Brasil

  • As a Mid Front-End Developer, I specialize in creating responsive and user-friendly web interfaces. My role involves leveraging modern web technologies to develop efficient and aesthetically pleasing user experiences. I work closely with designers and back-end developers to ensure seamless integration and maintainability. My experience covers a broad range of front-end frameworks and tools, and I am dedicated to staying up-to-date with industry trends and best practices to deliver top-notch solutions.
Web DevelopmentResponsive DesignFront-End Development

Junior Web Developer

Feb 2006Nov 2007 · 1 yr 9 mos · São Paulo e Região, Brasil

  • As a Junior Web Developer, I am deeply engaged in learning and developing with the latest technologies, contributing to innovation and efficiency in team projects.
  • My responsibilities include writing clean and efficient code under the guidance of more experienced engineers, collaborating in the design and implementation of software solutions, and actively participating in code reviews and brainstorming sessions. I am committed to professional growth, acquiring new skills and technical knowledge to meaningfully contribute to the company’s success.
Web DevelopmentCode Reviews

Education

FAAP - Fundação Armando Alvares Penteado

Lato Sensu - Post-Graduation — Strategic Design Management: Innovation and Transformation

Jun 2024Jun 2025

Universidad Europea del Atlántico

Stricto Sensu - Master's degree — Master in Strategic Management in Information Technology

Jan 2021Dec 2022

Pontifícia Universidade Católica do Rio Grande do Sul

Master of Business Administration - MBA

Nov 2023Nov 2024

Centro Universitário Celso Lisboa

Lato Sensu - Post-Graduation — Business Management with a focus on Behavioral Skills

Jan 2019Jul 2020

FIAP

Graduate - Internet Systems Technology — Information Technology

Jan 2006Dec 2007

Unifesp - Universidade Federal de São Paulo

Complementary Study

Jun 2021Jul 2021

Pontifícia Universidade Católica do Rio Grande do Sul

Complementary Study

Aug 2021Oct 2021

Alura

Complementary Study — Management and Innovation - Communication

Nov 2021Dec 2021

Product School

Complementary Study - Product Masterclass: How to Build Digital Products — Digital Products

Jan 2020Mar 2020

Product School

Complementary Study - Blockchain for Managers — Information Technology

Jul 2020Aug 2020

Istituto Europeo di Design

Specialization

Jun 2008Dec 2008

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