Jun 2025 – Oct 2025 · 4 mos · Remote

• Led the product launch strategy, UX design, and discovery for a Claritype Gen AI MVP tailored for SMB dentists and orthodontists by collaborating closely with Sales, Customer experience and Engineering.
• Launch the MVP that helped generate efficiencies in areas such as RCM, Marketing, Operations, and Clinical tools, ultimately increasing monetization by $ 100,000 within three months.

Jan 2024 – Jan 2025 · 1 yr · San Francisco Bay Area

• Spearheaded the product strategy to build Rippl I.e. 4th largest RMN, scaling annual revenue from $0 to $Y million in one year by launching audience products like syndicated and custom audiences across 10+ DSPs, while redefining measurement strategies to enhance attribution and incrementality, leading to larger campaigns and premium CPMs.
• Led the development of Rippl's Measurement roadmap, introducing innovative incrementality attribution solutions (iROAS) and Offline Conversion API that drove increased advertiser spend and improved campaign performance metrics.
• Enabled real-time attribution through the integration of Google Campaign Manager 360 and The Trade Desk REDS exposure logs, facilitating immediate budget allocation for performance campaigns and resulting in a monetization increase of $Y million.
• Owned product roadmap for identity resolution, activation, and measurement for Bridg core CDP(Customer Data Platform) product line that powers the technology behind top retail media networks mainly by increasing customer identification, powering annual $ 300 M+ in retail media spending.

Jan 2020 – Jan 2024 · 4 yrs · San Francisco Bay Area

• Delivered Amazon’s first customer-facing media planning tools, which agencies and brands now use to plan billions of dollars in media investments executed through Amazon DSP at the regional and national level.
• Launched Ads Planner (S-Team goal), Amazon’s first ever ML/AI powered ad planner product that allows agencies to create a purchase funnel for shoppers on Amazon.com and its overlap user reach across all Amazon ad products (Search ads, Display ads, Video ads, Streaming TV Ads, Audio ads, Twitch and Fire TV).
• Co-created the strategy and development of an Ad Delivery Planner that reduced campaign under-delivery by 30% and a Real-Time Campaign Forecasting Widget that accurately projected impressions, clicks, and user reach; enhanced monetization by $ZZ MM.
• Led a team of 3+ Sr. Technical Product and Program managers to build Forecasting and Ad delivery products for campaign management and Media planning across amazon DSP.
• Co-created the methodology Amazon uses to provide global ads reach data to customers, financial statements, and press for O&O media properties such as Prime Video, Freevee, Twitch and Fire TV.
• Launched seasonal segment forecasting and unlocked $ YY MM yearly revenue for Audio ads on Smart speakers like Alexa and mobile devices.
• Collaborated with Big Hold Cos, Agencies, Sales, Data Science, Engineering, 1P/3P Publishers, Account Management, Finance, Measurement, Audience, Audio ads, Streaming TV ads and Fire TV ads team to build data-driven ML products.

Jan 2019 – Jan 2020 · 1 yr · San Francisco Bay Area

• (Uber JUMP was dissolved and sold to Lime scooters in 2020)
• Headed the three-sided Uber JUMP marketplace team aimed to balance vehicle (bikes/scooters) supply to meet rider demand while satisfying city officials' requirements and maintaining unit economics.
• Partnered with Designers, Product Ops, UX researchers, Engineering, Legal, Policy, and operations improving web and mobile-based tools improving CSAT scores by 7%.
• Spearheaded the field efficiency roadmap consisting of a suite of optimization tools aimed to reduce cost per trip by $0.54. (Savings: $ 28.8 MM)
• Led the Uber surge pricing strategy for drivers generating 15% cost savings while maintaining driver earnings
• Partnered and built tools to provide access and performance visibility to Uber and city transit officials.

Jan 2018 – Jan 2019 · 1 yr · Boston, Massachusetts

• Managed a team of 4 Product managers providing strategic vision and direction for the last mile delivery team creating solutions aimed to improve Customer experience, routing efficiency, capacity planning, and simulation platform.
• Designed, launched, and created the roadmap for Generation 2 (Batch) and Generation 3 (Hybrid) routing across 31 delivery stations reducing delivery cost per order by $4.1 (Savings: $10.5 MM).
• Enhanced routing algorithm; reducing customer order to delivery time by 1 day (10 to 9) for large parcel.

Jan 2016 – Jan 2018 · 2 yrs

• Built and grew the routing/dispatch system that delivered 1B yearly packages.
• Developed/piloted several innovative last mile routing/ sorting solutions by partnering with routing science, Routing Tech, product, engineering and operations team.
• Tested solutions aimed to improve on road performance, improve in station process and perform direct to van sort.
• Expanded testing for final routing/Sort solution across 5 delivery station generating savings worth 7MM+.
• Consulted AMZL India routing and based on rapid testing/prototyping recommended a routing solution that eased in station sortation. Scale: 75 delivery stations; Yearly capacity increase: 15MM packages.
• Designed and successfully implemented the bigger/heavier packages handling process for last mile delivery across 31 stations; Initiative generated $18MM profit.
• Defined the product strategy for RFID technology in last mile logistics; identifying savings worth $21MM per year in reducing under the roof time for Flex drivers across all the delivery station in NA.

Jan 2015 – Jan 2016 · 1 yr

• Designed strategy and expansion road map for launch of 5 last mile delivery stations in California and Canada to determine service coverage, baseline costs and performance; used tools like ETL Manager, SQL, Map point and Tableau.
• Ramped up 6 legacy stations weekly delivered volume by 0.5MM (300% growth) over 6 months; Reducing cost per package by $3.40 (58% reduction).
• Supported routing upgrade plan to ZBR for 6 last mile stations by working with stakeholders from Configuration, transportation-tech, Finance. Ops, Quality, Procurement, Process engineering and Launch teams
• Executed and streamlined the weekly S&OP process by creating automated dashboard and portal resulting in efficient communication across the Operations, capacity management and configuration team.

Jan 2013 – Jan 2015 · 2 yrs · Cincinnati Metropolitan Area

• Led full product life cycle development for the SMART tablet project aimed to provide mobile management platform for providing access to automated BI tools and automating operational tasks
• Worked with procurement team to define the hardware specifications of the product.
• Developed mobile app’s critical user features and UI design; worked with the software development team on functional requirement details to customize the app for individual sites and app testing.
• Mobile app performed tasks like employee scheduling, real time performance tracking, associates billing and asset real time tracking. Reduced material service times by 73%
• Delivered 2 Black Belt Projects (Precision Routing Plan and Supermarket Process Improvement) producing 1MM+ in savings.
• Developed a forecasting mathematical model with MAPE (Mean Absolute Percentage Error) of 25% to predict hiring requirements for the operations.
• Performed contract renegotiations with P&G to include app services resulting revenue gain of $2.56 MM annually.
• Created an Enterprise Reporting System incorporating online visual dashboards to collect relevant staffing/KPI data across 7 different client sites of D.E Foxx.

Jun 2012 – May 2013 · 11 mos · Cary, North Carolina, United States

• Managed Lab Inventory and achieved preventive/routine maintenance by developing SQL and Microsoft Access based CMMS (Computerized Maintenance Management System).
• Successfully designed the flow of the processes using IDEF (0 and 1X) models for the database using Visio.
• Database was used to identify underutilized equipment to increase usage and return on investment.
• Quality/data analysis using heat sensors of lawnmowers motor and controller to update changes in physical features of product.

Aug 2011 – May 2013 · 1 yr 9 mos · Raleigh-Durham-Chapel Hill Area

• Enterprise Resource Planning (MBA 515)
• Supply Chain Management (MBA 541)
• Database applications in Industrial and Systems Engineering (ISE 519)
• Real time control for automated manufacturing (ISE 707)
• Product Design Management (MAE 589)
• Production, Planning, Schedule, Inventory Control and Forecasting (ISE 723)
• SAP Configuration (MBA 610)
• Lean Six Sigma

Jun 2010 – Jul 2010 · 1 mo · Chandigarh, Chandigarh, India

• Proposed a method for workforce and process optimization in the assembly shop using Kaizen methodology
• Came up with a solution to enhance productivity and increase the output per station
• Carefully studied important factors like time taken, workforce involved and identified the bottleneck stations.

Jun 2009 – Jul 2009 · 1 mo · Chandigarh, Chandigarh, India

• Created process flow maps and worked on MM module of SAP as an intern in the Production Planning and Control Department