Mohd Shahbaz — Product Engineer

Thank you for visiting my profile. I am a digital analytics and marketing technology expert with over nine years of experience in web analytics, tag management, personalization, and customer journey optimization. Throughout my career, I have delivered end-to-end implementations, driving data-driven decision-making and uncovering insights that fuel personalization, marketing ROI, and superior customer experiences. My expertise includes managing Adobe Analytics, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and Adobe Target, along with Google Analytics (Universal & GA4) and Google Tag Manager (GTM). I specialize in building future-ready data frameworks, setting up and optimizing tracking strategies, and ensuring seamless integration of third-party tags across digital ecosystems. I have successfully led analytics migrations, taxonomy standardization, advanced tracking implementations, and experimentation programs, empowering businesses to unlock measurable outcomes. Skilled in both Adobe Launch and GTM, I design and deploy robust tagging solutions, including conversion tracking, e-commerce tracking, dynamic remarketing, and cross-domain tracking. I excel at creating customer-centric reporting models and dashboards, leveraging advanced event tracking and data governance to enhance marketing strategies. Additionally, I bring strong expertise in personalization and A/B testing through Adobe Target, as well as remarketing initiatives via GA4 and GTM, ensuring businesses reach the right audience at the right time.

Stackforce AI infers this person is a MarTech expert with strong capabilities in analytics and customer journey optimization.

Location: Noida, Uttar Pradesh, India

Experience: 10 yrs 1 mo