Apr 2023 – Jul 2023 · 3 mos · Dubai, United Arab Emirates · On-site

• As part of job role I build performance dashboards on Adobe analytics and analyze website data to identify trends and insights, and continuously monitored and evaluated the effectiveness of reports and dashboards, making recommendations for improvements.
• Apart from building dashboards on Adobe Analytics I am also responsible for building dashboards on Looker studio for converting meaningful data into informative reports and dashboards. Similarly for Google Analytics, dashboards are handled and created to analyze the data.
• Work with the team in UAT testing for Adobe analytics to ensure the timely delivery of the reports.
• Responsible for Analyzing data extracted from backend sales for reporting it to Product managers.

Apr 2022 – Apr 2023 · 1 yr · Bengaluru, Karnataka, India · Remote

• I worked closely with internal stakeholders to gather business requirements, which helped me to develop customized reports and dashboards in Adobe Analytics. I also conducted UAT and validation to ensure accurate and timely delivery of reports.
• In addition, I analyzed website and campaign data to identify trends and insights, and continuously monitored and evaluated the effectiveness of reports and dashboards, making recommendations for improvements.
• I effectively communicated complex data insights to non-technical stakeholders in a clear and concise manner. I was also responsible for updating NPS, CSAT, and Feedback reports for the Experience League website
• I played a key role in getting Adobe Analytics tags implemented on the website of Experience League. I used tools like Jira, Workfront, and MS Excel to effectively manage the implementation process.

Sep 2021 – Mar 2022 · 6 mos · Remote

• Collaborated with implementation and developer team to implement Adobe Analytics on the Experience League website and conducted UAT to validate data accuracy.
• Demonstrated expertise in business requirement gathering and developed customized reports and dashboards in Adobe Analytics to meet stakeholder needs.
• Utilized project management tools like Jira, MS-forms, and MS Excel to manage reporting timelines and streamline reporting processes.
• Monitored and evaluated the effectiveness of reports and dashboards, making recommendations for improvements.
• Managed paid digital marketing campaigns for clients, including planning, budgeting, optimizing, and executing them.
• Monitored campaigns across paid search, display, and social advertising strategies for B2B and B2C businesses in Australia region.
• Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search.
• Utilized CGEN codes and tracking to measure campaign performance and reported on paid marketing account performance.
• Conceptualized digital marketing collateral and utilized advanced optimization techniques for Search, Shopping, Display, and YouTube.

Apr 2021 – Sep 2021 · 5 mos · Bengaluru, Karnataka, India · Remote

• Worked with stakeholders to gather business requirements for analytics tracking, including setting up conversion tracking and tracking user behavior.
• Collaborated with the implementation team to set up Adobe Analytics tracking, including implementation of tags, variables and events, to ensure accurate data collection.
• Created and executed User Acceptance Testing (UAT) plans to validate tracking implementation and ensure data accuracy.
• Developed and maintained dashboards and reports in Adobe Analytics, providing insights into website and app performance, user behavior, and conversion funnel.
• Collaborated with the paid media team to develop paid media marketing analytics strategies and campaigns, including setting up conversion tracking and integrating paid media platforms with Adobe Analytics.
• Used Adobe Analytics/Advertising Manager to monitor the performance of paid media campaigns, identifying opportunities for optimization and making recommendations to the paid media team.
• Utilized CGEN codes and tracking to measure campaign performance and reported on paid marketing account performance.

Jun 2020 – Apr 2021 · 10 mos · Bengaluru, Karnataka, India · On-site

• Worked closely with the tech ecommerce team to gather business requirements and collaborate on the implementation of Adobe Analytics tracking.
• Conducted User Acceptance Testing (UAT) to validate the tracking implementation and ensure data accuracy.
• Created dashboards and reports in Adobe Analytics to provide insights into website performance, user behavior, and conversion funnel.
• Analyzed web traffic and user behavior data using both Google Analytics and Adobe Analytics to inform paid marketing strategies and campaign optimization.
• Developed and executed strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search to achieve business goals.
• Optimized Search Campaigns and Universal App Campaigns (UAC) for Autodesk Apps to maximize impression share and drive downloads.
• Improved the ad spend ROI from 2.5% in Q2 to 5% in Q3 and shared ROI reports with management to demonstrate the success of the paid marketing efforts.

Apr 2019 – May 2020 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Conducted web analytics and ROI analysis for ad campaigns designed and executed for 50 clients in Canada across diverse industries such as Healthcare, SME, and MSME with a budget of 2500 Canadian dollars per month.
• Utilized tools such as Google Analytics, Google Tag Manager, Call Tracking, Adobe Analytics, Kenshoo, and Google Conversion Tag to improve campaign performance and increase the number of leads
• Collaborated with the tech and ecommerce team to perform User Acceptance Testing (UAT) to ensure the accuracy of web analytics data
• Developed and maintained dashboards and reports to track campaign performance and provide insights into website traffic and user behavior using Google Analytics and Adobe Analytics
• Implemented Pay-Per-Click (PPC) media strategies for clients and provided creative ad copies for text and responsive ads.
• Generated and presented reports on campaign results, including cost per lead, lead volume, and ROI, to stakeholders and senior management to provide visibility into the success of digital marketing efforts.

Jan 2018 – Feb 2019 · 1 yr 1 mo · Greater Lucknow Area