Pranav Dutta — Project Manager

Dynamic Business Analyst & Project Manager | Data-Led | Execution-Focused Insight-driven Business Analyst and Project Manager with a proven track record of translating business goals into scalable technology solutions for global brands like The Coca-Cola Company and ITC. Skilled in data analytics, agile delivery, and cross-functional execution, I specialise in bridging business and tech to drive product innovation, campaign success, and operational efficiency. Core Competencies 1. Data analytics & dash-boarding (Tableau, Looker, Excel) 2.Business & functional documentation (BRDs, FRDs, process flows) 3.Agile project execution (JIRA, EPICs, sprint delivery) 4.UI/UX collaboration & design systems (Figma, prototyping) 5.SEO & GTM tagging for campaign performance tracking Key Achievements & Project Highlights 1.The Coca-Cola Company: Orchestrated national campaigns including Travel with LIMCA, Coke Studio Bharat, and Coke Studio Bangla, delivering high-impact outcomes through structured execution and real-time reporting. 2.ITC (Bingo, Sunfeast & Digital Platforms): *Launched an AI-powered content studio, centralizing digital asset creation, localization, adaptation, and campaign execution across ITC brands. *Built engaging value-exchange platforms like Bingo and Sunfeast, enhancing consumer interaction through gamified journeys and personalized content. *Led design and rollout of Filmy Faces (AI poster-face swap) and Photos to Life (animated static image transformation), covering logic design, backend API testing, and AI integration. *Developed data-driven engagement journeys using numerology and astrology, mapping user stories, logic, and interactive flows. *Finalised scalable UI/UX design systems for ITC websites using Figma—standardizing components and design guidelines. *Managed end-to-end content authoring processes including blogs, videos, and visual storytelling for daily audience engagement. 3.Independently built and deployed an AI-based resume builder and a multi-tenant e-commerce platform, improving UX and platform scalability. 4.Streamlined analytics/reporting frameworks, boosting decision-making efficiency through actionable insights and automation. Industries Served Consumer Tech | FinTech | HealthTech | E-commerce | EdTech | AI/ML | AR/VR

Stackforce AI infers this person is a Business Analyst and Project Manager with expertise in Marketing and Data Analytics.

Location: Noida, Uttar Pradesh, India

Experience: 3 yrs 11 mos

Skills

Project Management
Data Analytics
Business Analysis

Career Highlights

Proven track record with global brands.
Expert in data analytics and agile project execution.
Innovative solutions driving operational efficiency.

Work Experience

WPP

Project Manager (2 yrs)

Hogarth

Project Manager (2 yrs)

Expand My Business

Business Analyst ( Solutions) (8 mos)

DigiVersal

Business Intelligence Analyst (1 yr 2 mos)

Education

Post Graduate Program at The University of Texas at Austin

Bachelor of Technology at MAHATMA GANDHI MISSION COLLEGE OF ENGINEERING AND TECHNOLOGY, NOIDA

Pranav Dutta

Project Manager

Noida, Uttar Pradesh, India3 yrs 11 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Proven track record with global brands.
Expert in data analytics and agile project execution.
Innovative solutions driving operational efficiency.

Stackforce AI infers this person is a Business Analyst and Project Manager with expertise in Marketing and Data Analytics.

Contact

Skills

Core Skills

Project ManagementData AnalyticsBusiness Analysis

Other Skills

3rd Party IntegrationsA/B TestingAgile MethodologiesAnalytical SkillsAnalyticsAttention to DetailBudgeting & ForecastingBusiness InsightsBusiness Intelligence (BI)Business ProcessBusiness RequirementsCommunicationCompetitive AnalysisConsultative ApproachConsumer Analytics

About

Experience

Wpp

Project Manager

Mar 2024 – Present · 2 yrs · Gurugram · Hybrid

1.Project Management Excellence: Delivered detailed project briefs, SOWs, and Gantt charts, while managing JIRA boards with EPICs and stories to streamline task tracking and team collaboration.
2.Campaign Leadership: Spearheaded marquee campaigns like Travel with LIMCA and Coke Studio Bharat, ensuring on-time delivery through agile methodologies and seamless coordination with cross-functional teams.
3.Creative Collaboration: Partnered with design teams to develop UI/UX prototypes and marketing assets using FIGMA, integrating client feedback to enhance campaign impact.
4.Data-Driven Insights: Analyzed campaign performance with tools like Looker and Excel, delivering actionable insights to optimize marketing strategies and improve ROI.
5.SEO and GTM Strategy: Implemented advanced event tracking through GTM and CDP, ensuring accurate data capture for better campaign monitoring and performance reporting.
6.Quality Assurance: Led UAT processes and collaborated with QA teams to identify and resolve bugs, ensuring flawless go-live transitions for digital campaigns.

Project ManagementAgile MethodologiesData AnalyticsSEOGTM

Hogarth

Project Manager

Mar 2024 – Present · 2 yrs · Gurugram, Haryana, India · Hybrid

1.Project Management Excellence: Delivered detailed project briefs, SOWs, and Gantt charts, while managing JIRA boards with EPICs and stories to streamline task tracking and team collaboration.
2.Campaign Leadership: Spearheaded marquee campaigns like Travel with LIMCA and Coke Studio Bharat, ensuring on-time delivery through agile methodologies and seamless coordination with cross-functional teams.
3.Creative Collaboration: Partnered with design teams to develop UI/UX prototypes and marketing assets using FIGMA, integrating client feedback to enhance campaign impact.
4.Data-Driven Insights: Analyzed campaign performance with tools like Looker and Excel, delivering actionable insights to optimize marketing strategies and improve ROI.
5.SEO and GTM Strategy: Implemented advanced event tracking through GTM and CDP, ensuring accurate data capture for better campaign monitoring and performance reporting.
6.Quality Assurance: Led UAT processes and collaborated with QA teams to identify and resolve bugs, ensuring flawless go-live transitions for digital campaigns.

Project ManagementAgile MethodologiesData AnalyticsSEOGTM

Expand my business

Business Analyst ( Solutions)

Jun 2023 – Feb 2024 · 8 mos · Gurugram, Haryana, India · On-site

1. Innovative Solutioning: Pioneered strategies enhancing customer-focused solutions and operational efficiency.
2. Pitch Development: Designed impactful pitch decks, enhancing business team closures by effectively showcasing project value.
3.Competitive Analysis: Identified market opportunities through research, leading to product success and increased market presence.
4. Consumer Analytics: Leveraged data to derive consumer insights, facilitating tailored marketing strategies and improved sales conversions.

Business AnalysisConsumer AnalyticsCompetitive Analysis

Digiversal

Business Intelligence Analyst

Apr 2022 – Jun 2023 · 1 yr 2 mos · Noida, Uttar Pradesh, India

1. Data Analytics: Boosted engagement and enhanced customer satisfaction through comprehensive analytics and trend spotting.
2. Report Generation: Delivered actionable Tableau and Excel reports, promoting a rise in data-driven strategic actions.
3. Documentation Expertise: Authored BRDs and FRDs, optimizing project flows and decreasing requirement discrepancies.
4. Solution Development: Introduced custom solutions, leading to a surge in product usage and higher customer loyalty.
5. Market Research: Identified market trends, culminating in a new product feature with $80K Q1 revenue.
6. Collaboration: Fostered partnerships across units, ensuring complete alignment and achieving a high stakeholder approval rate.
7. Operational Improvement: Transformed customer integration, cutting time and uplifting satisfaction.

Data AnalyticsReport GenerationDocumentation Expertise