Sanmaan Shetty

Product Manager

Mumbai, Maharashtra, India15 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years in digital analytics consulting.
Expert in optimizing customer journeys and digital experiences.
Certified in Adobe Analytics and Google Analytics.

Stackforce AI infers this person is a Digital Analytics Consultant with expertise in E-commerce and Business Intelligence.

Contact

Skills

Core Skills

Digital AnalyticsBusiness IntelligenceData VisualizationConsultingWeb AnalyticsTeam Leadership

Other Skills

Analytical SkillsAnalytics DeliveryAnalytics RoadmapAnomaly DetectionBusiness AnalysisBusiness Process ImprovementBusiness Process ImprovementsCampaign Performance AnalysisCampaign URL GenerationClient ConsultingCoaching & MentoringCompetitive AnalysisConsumer InsightCross-functional Team LeadershipDashboard

About

With over 15 years in the digital analytics space, I help businesses turn data into decisions that drive growth, optimize customer journeys, and improve digital experiences. My work spans industries—from Pharma and BFSI to Retail, E-commerce, and Technology—delivering value through a mix of strategic insight and hands-on execution. I specialize in Digital analytics consulting, conversion rate optimization, campaign performance analysis, and e-commerce funnel optimization. Whether it's designing executive dashboards, leading A/B testing strategies, or uncovering actionable insights across channels, I bring a data-first mindset to every challenge. Currently at Accenture, I lead digital analytics initiatives, helping clients implement scalable data strategies, streamline reporting, and drive measurable outcomes. I'm certified in Adobe Analytics and Google Analytics, and proficient with tools like Tableau, PowerBI, and QlikSense. Always curious, always learning—and always up for solving the next big business puzzle with data.

Experience

Accenture

2 roles

AVP - Digital Analytics and Optimization

Promoted

May 2022 – Present · 3 yrs 10 mos

✔ Developed and implemented a comprehensive data strategy to integrate analytics tools, enabling real-time reporting and decision-making across the organization
✔ Helped storyboard executive-level dashboards in Tableau, Qliksense and PowerBI to track KPIs and provide actionable insights to leadership.
✔ Defined and tracked digital KPIs (traffic, engagement, conversion rates, customer lifetime value) to assess the impact of the Digital footprint
✔ Managed project timelines, resource allocation, and communication with stakeholders, ensuring on-time delivery of analytics reports and business intelligence solutions.
✔ Provided SME support across projects including Analytics, CRO, E-commerce, Email Marketing Analytics and other strategic initiatives

Digital AnalyticsTableauQlikSensePowerBIKPI TrackingBusiness Intelligence

Manager - Digital Analytics & Optimization

Nov 2018 – May 2022 · 3 yrs 6 mos

✔ Plan the analytics roadmap for the client and devise data driven strategies to achieve goals
✔ Analyze omnichannel campaigns across multiple touchpoints and provide insights
✔ Managed analytics delivery for multiple projects across Hospitality/Travel, Telecom, Insurance, Retail & BFSI industries
✔ Provide analytics services and consulting to clients in stages of deployment, adoption, analysis, and actionable insights
✔ Oversee website Tag Audits and recommend tagging best practices
✔ Leading multiple projects on BI Visualization to measure Campaign and Content Performance

Analytics RoadmapOmnichannel Campaign AnalysisAnalytics DeliveryTag AuditsDigital AnalyticsConsulting

Course5i

3 roles

Manager - Digital Analytics & Optimization

Apr 2015 – Oct 2017 · 2 yrs 6 mos

Liaison with web development team to understand handshake between internal CRM and on page tracking
Provide analytics services and consulting to clients in stages of deployment, adoption, analysis and actionable insights
Translate client requirements for reporting or analysis objectives into Adobe marketing suite
Drive innovation to resolve challenges or optimize solutions
Design & develop dashboards using Omniture Site Catalyst, Google Analytics and provide daily, weekly analysis of site performance and trends
Drive reports to monitor internal and external campaigns and provide actionable feedback on their effectiveness
Tag Audits on client website to ensure accurate tracking of data
Ensure data accuracy and trends between Google Analytics and SiteCatalyst
Create reports to monitor data captured and calculate performance of Business Units

Client ConsultingDashboard DevelopmentTag AuditsDigital AnalyticsConsulting

Senior Manager - Digital Analytics & Optimization

Promoted

Apr 2014 – Oct 2018 · 4 yrs 6 mos

Consulting clients on:
✔ Insights on data using first, second and third party data sources
✔ Consulted in reporting and implementation best practices for Software, Hospitality/Travel, Telecom,Insurance, Retail & BFSI clients
✔ Helped client optimize their "Cart-Checkout-Order" funnel
✔ Anomaly detection on web traffic and conversion metrics
✔ Design and manage recruitment strategies for analytics domain
✔ Head of the Analytics Knowledge Center in charge of:
Knowledge Management
Employee training,
Employee Skill matrix
Employee Skill development
Preparation for tool certifications

Data InsightsReporting Best PracticesFunnel OptimizationAnomaly DetectionDigital AnalyticsConsulting

Assistant Manager - Digital Analytics & Optimization

Apr 2014 – Apr 2015 · 1 yr

Using the Nielsen Online Brand Effect tool to monitor campaign performance and report on completed campaigns
Understand and path the entire Customer journey through the website
Visitor profiling based on website behavior
Tag Audits on client website to ensure accurate tracking of data
Ensure data accuracy and trends between Google Analytics and SiteCatalyst
Analyze campaign performance using Eloqua and create targeted campaigns based on user behavior
Smooth transition of pilot projects and increase its scope
Implements Business Process Improvements to reduce the operational hours
Train and mentor analysts on Adobe Analytics Suite

Campaign Performance AnalysisVisitor ProfilingBusiness Process ImprovementsDigital AnalyticsConsulting

Eclerx services ltd

2 roles

Process Manager - Web Analytics

Promoted

May 2012 – Apr 2014 · 1 yr 11 mos

Provide Web Analytics Consulting Support to existing and new clients
Conceptualization, execution and implementation of Omniture technical documentation (BRD and Playbook)
Concept creation, design and implementation of analytics projects for clients
Suggesting Omniture implementation industry best practices to clients (Creation of SDR, technical documentation as well as led Adobe SC implementation support on the project)
Help client teams in generation of Campaign URLs for various local and global client campaigns (This project led to better Adobe Site catalyst based campaign tracking as a result leading to more insightful and accurate KPI tracking at each campaign level)

Web Analytics ConsultingTechnical DocumentationCampaign URL GenerationWeb AnalyticsConsulting

Associate Process Manager

May 2010 – May 2012 · 2 yrs

Worked on a special project as an Omniture functional consultant with Senior Manager to reconcile data between Omniture Data warehouse and Site Catalyst
Managing key account of Fortune 100 3D Digital Animation Software Company based in U.S.
Managing a team of Analysts that are working on daily, weekly and monthly deliverables for the Client
Communication with stakeholders on business requirements, translating them into actionable asks & managing delivery on agreed timelines is a part of my daily routine
Design & develop dashboards using Omniture Site Catalyst, Google Analytics and provide daily, weekly analysis of site performance and trends
Perform regular sanity checks on website as well as reported data and recommend tweaks, improvements and flag implementation (quality) issues as some of the key parts of the role
Drive reports to monitor internal and external campaigns and provide actionable feedback on their effectiveness.
Conduct regular trainings within the team to keep everyone at par with the changing trends
Providing technical consulting and training events to internal staff and clients regarding web analytics tools and tactics.
Managing team’s utilization (RU), motivating team to complete tasks on time, training team on different projects as per client requirement, etc.
Process automation to enable optimal usage of available bandwidth
Managed client escalations / issues on a daily basis.
Review staff planning need and participate in recruitment and resource management