Pratheep Arun Raj B

CEO

Chennai, Tamil Nadu, India14 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Adobe Analytics and MarTech ecosystems.
Proven track record in driving data-driven customer experiences.
Strong leadership in digital transformation initiatives.

Stackforce AI infers this person is a MarTech expert with a focus on analytics and customer data platforms.

Contact

Skills

Core Skills

Digital ExperienceMartech EcosystemEnterprise ArchitectureMartech InnovationsMulti Solution ArchitectureAnalytics ImplementationClient ManagementAnalytics Business PracticesData AnalysisMis Analysis

Other Skills

Adobe AnalyticsAdobe CampaignAdobe Experience ManagerAdobe Experience PlatformAdobe Marketing CloudAdobe Reports & AnalyticsAdobe TargetAnalyticsAnalytics StrategyContent Management PlatformsCustomer Data PlatformCustomer Data PlatformsCustomer Journey AnalyticsDashboard GenerationData Extraction

About

Profile • Adobe Analytics, Target and Audience Manager Architect with proficient expertise in Analytics, Optimization and Data Management Platforms. • Marketing Expert to increase business values through data analysis and push innovative approaches on digital assets such as content, creative, campaign management etc. • Technical Expert to formulate, execute, maintain and implement platforms such as Analytics, Optimization and Data Management. • Interpersonal and communicative skills to build, connect and create new business relationships. • Anticipate/Recognize both technical and functional problems to suggest global solutions on Web, Mobile and OTT platforms. Areas of Expertise • Digital Marketing : Recommendations & Revenue Generation • Digital Analytics : Analysis, Insights & Innovations • Client Handling : Pitching and Presentations • Adobe Analytics : Implementation, Setup & Configuration • Tag Management Systems : Implementation, Setup & Configuration • Adobe Target : Implementation, Setup & Configuration • Adobe Audience Manager : Configuration and Usage

Experience

Xerago

6 roles

Head, Digital Experience & Intelligence

Promoted

Nov 2025 – Present · 4 mos · United States · Hybrid

Leading Digital Experience, Innovation, and Intelligence, driving the strategy, architecture, and implementation of our MarTech ecosystem, encompassing Analytics, Personalization, Customer Data Platform (CDP), Marketing Automation, and Content Management Platforms (CMP) to enable unified, data-driven, and scalable customer experiences.

AnalyticsPersonalizationCustomer Data PlatformMarketing AutomationContent Management PlatformsDigital Experience+1

Head, Digital Analytics

Apr 2019 – Dec 2021 · 2 yrs 8 mos

Multi Solution Architect, responsible for on boarding new businesses related to Analytics, Optimizations and Data Management Platforms.

AnalyticsOptimizationsData Management PlatformsMulti Solution Architecture

Analytics Specialist, Account Management

Apr 2018 – Mar 2019 · 11 mos

Analytics Architect responsible for Adobe Analytics and Adobe Target implementation, analysis and recommendations for increasing business values and revenue generation.

Adobe AnalyticsAdobe TargetData AnalysisRecommendationsAnalytics Implementation

Manager, Account Management

Promoted

Apr 2017 – Apr 2018 · 1 yr

Analytics Architect responsible for managing clients through effective Analytics Strategy. Provide Technical Advices for Digital Transformation for Businesses.

Analytics StrategyTechnical AdviceDigital TransformationClient Management

Team Lead, Account Management

Promoted

Apr 2015 – Mar 2017 · 1 yr 11 mos

Analytics Business Practitioner responsible for Data Analysis and Insights generation. Manage clients on analytics deliverables and presentations.

Data AnalysisInsights GenerationClient ManagementAnalytics Business Practices

Web Analyst, Account Management

Feb 2013 – Mar 2015 · 2 yrs 1 mo

Data Analyst responsible for data extraction, manipulation and generation of dashboards related to Adobe Analytics

Data ExtractionDashboard GenerationAdobe AnalyticsData Analysis

Nextrow digital

Enterprise Architect

Dec 2021 – Oct 2025 · 3 yrs 10 mos · India

Enterprise Architect specializing in Customer Data Platforms and MarTech innovations, with a primary focus on Adobe Experience Platform (AEP) and Adobe Ecosystem. Experienced in designing end-to-end solutions leveraging Real-time CDP, Customer Journey Analytics, and Journey Optimizer to deliver impactful, data-driven customer experiences.

Customer Data PlatformsAdobe Experience PlatformCustomer Journey AnalyticsJourney OptimizerEnterprise ArchitectureMarTech Innovations