Bishal Tiwari — AI Researcher

🚀 Data Analytics Professional: Driving Business Growth through Audience and Consumer Insights I am an experienced Analytics Professional with over 8 years of extensive experience specializing in Audience and Consumer Insights, DTH-Audience Data Management, and Ad-tech data. My core strength lies in translating complex data into clear, compelling narratives and actionable insights, enabling stakeholders to make data-driven strategic decisions. I am a problem solver skilled in Visualization, Domain Knowledge, Planning, Implementation, and Troubleshooting 🎯 Key Areas of Expertise & Experience My professional journey has spanned critical data analysis roles in leading companies like Nielsen Media, Airtel Digital Limited, and WNS Global Services: *Audience & Consumer Insights (Nielsen Media): Currently, I leverage data analytics and statistical modeling to uncover key consumer trends and behavioral patterns, directly informing product and marketing strategies that drive business growth. I am the primary analytics expert managing the end-to-end data lifecycle, from extraction to presentation. *DTH-Ads Analytics (Airtel Digital Limited): I optimized ad campaigns to maximize ROI through data analysis. A key achievement was using Tableau to segment DTH viewership data, which led to targeted campaigns and a 15% increase in viewer engagement. I also ensured data reliability for decision-making by employing advanced SQL to centralize DTH audience data. *E-commerce Data Analysis (WNS Global Services): I designed and maintained interactive Tableau dashboards that enabled various departments to self-serve data and make informed decisions. I defined and monitored critical KPIs for both website (visits, conversion funnel, clickstream) and marketing campaigns (clicks, CTR)

Stackforce AI infers this person is a Data Analytics Professional specializing in AdTech and E-commerce insights.

Location: Bengaluru, Karnataka, India

Experience: 8 yrs 11 mos

Skills

Audience & Consumer Insights
Data Analytics
Adtech Analytics
Campaign Optimization
E-commerce Data Analysis
Funnel Optimization

Career Highlights

Over 8 years of experience in data analytics.
Expert in audience and consumer insights.
Proven track record in optimizing ad campaigns.

Work Experience

Nielsen

Senior Data Scientist-Audience & Consumer Insights (1 yr 10 mos)

Airtel Digital

Product Analyst (1 yr 11 mos)

WNS

Data Analyst (1 yr)

ATMECS Inc

System Analyst (11 mos)

Huawei Technologies India

NOC Analyst (1 yr 2 mos)

Ericsson

Network Operations Center Engineer (2 yrs 1 mo)

Education

Bachelor of Engineering - BE at Visvesvaraya Technological University

Bishal Tiwari

AI Researcher

Bengaluru, Karnataka, India8 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Over 8 years of experience in data analytics.
Expert in audience and consumer insights.
Proven track record in optimizing ad campaigns.

Stackforce AI infers this person is a Data Analytics Professional specializing in AdTech and E-commerce insights.

Contact

Skills

Core Skills

Audience & Consumer InsightsData AnalyticsAdtech AnalyticsCampaign OptimizationE-commerce Data AnalysisFunnel Optimization

Other Skills

Amazon RedshiftAnalytical SkillsAudience AnalysisAudience MeasurementAudience SegmentationAzure DatabricksBusiness AnalysisBusiness InsightsBusiness Intelligence (BI)Business Intelligence ToolsClickstream AnalyticsClient RelationsCommunicationConsumer InsightCritical Thinking

About

Experience

8 yrs 11 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 10 mos

Current Experience

Nielsen

Senior Data Scientist-Audience & Consumer Insights

Jul 2024 – Present · 1 yr 10 mos · Bengaluru, Karnataka, India

Spearheaded the analysis of audio media data (Radio, Streaming/Podcast), leveraging statistical modeling to uncover key consumer trends and behavioral patterns.
Acted as the primary technical liaison, successfully bridging the communication gap between external audio clients, internal sales teams, and the engineering/data pipeline teams.
Expertly translated complex audio audience insights—including AQH, Total Reach, and Time Spent (TSL) into clear, no-tech terms, empowering clients and Sales teams to make data-driven investment and content decisions.
Developed and automated custom analytical reports and interactive Tableau dashboards that incorporated Audio Measurement Methodology standards, resulting in an 80% reduction in manual reporting time and improving client access to proprietary data.
Applied advanced statistical modeling and audio measurement methodology to uncover key consumer trends and behavioral patterns, informing product strategy and leading to informed business choices.
Managed the end-to-end data lifecycle from extraction to client presentation, ensuring methodological rigor and serving as the subject matter expert for all audience and consumer insights.

Client RelationsAudience MeasurementAudience SegmentationAudience AnalysisSQLAzure Databricks+6

Airtel digital

Product Analyst

Aug 2022 – Jul 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India

🏆 AdTech Analytics & Campaign Optimization
>>Dramatically accelerated the campaign analysis cycle by building and implementing a high-efficiency Pre and Post Evaluation pipeline, reducing sales and advertiser engagement time from 48 hours to 1 hour.
>>Led comprehensive analytics for ad campaigns, developing optimization strategies that consistently drove maximum Return on Investment (ROI) and identified performance trends to increase ad spend efficiency.
>>Collaborated cross-functionally to develop and refine advanced targeting strategies, directly contributing to enhanced campaign performance across digital and linear platforms.
📊 Business Intelligence & Data Governance
>>Developed and maintained a self-service portfolio of Tableau dashboard reports utilized by Finance, Marketing, and Sales departments, facilitating regular data analysis and organizational comprehension.
>>Ensured and maintained data credibility across clients and internal sales teams, establishing a reliable source of truth for all critical decision-making processes and campaign reporting.
🛠️ Key AdTech Product Development & Intelligence
>>Ads Revenue Intelligence:
Architected and deployed a centralized Ads Revenue Insight Dashboard which aggregated data from three distinct ad servers (Digital/DTH) to provide a unified view of product revenue.
>>Tracked and reported critical monetization metrics including MTD/LMTD Revenue, Fill Rate, eCPM, Capacity, CTR, and Render Rate, enabling precise management of ad inventory and forecasting.
>>Implemented specialized performance tracking for diverse contract models (CPD, CPM, CPS, CPC) to accurately measure revenue attribution and optimize contracting strategies.
>>Broadcaster Viewer Insight:
Built a client-facing product providing valuable viewership trend and program performance data, directly empowering clients' media planning capabilities.

Client RelationsSQLReporting RequirementsPython (Programming Language)Audience MeasurementData Visualization+12

Wns

Data Analyst

Aug 2021 – Aug 2022 · 1 yr · Bengaluru, Karnataka, India

🛒 E-commerce Funnel Optimization & Analytics
Spearheaded in-depth e-commerce conversion funnel analysis for key stages: Home Page View - (PDP) View -Cart Initiation -Checkout Completion.
Identified and optimized friction points within the Home Page to PDP transition, resulting in a 12% increase in Product View Rate by leveraging site search and navigation data.
Analyzed the PDP to Checkout flow, isolating issues that drove high exit rates; implemented data-driven changes that reduced the PDP Exit Rate by 9% and increased the Add-to-Cart Rate by 8%
Defined and tracked key sequential performance metrics across the conversion path, including:
Visit-to-PDP Conversion/ Add-to-Cart Rate (ATC)/ Checkout Completion Rate
📊 Business Intelligence & Reporting
Designed, developed, and maintained a portfolio of 8 interactive Tableau dashboard reports ( Sales Velocity, Funnel Performance, Checkout performance) utilized by 12 cross-functional teams.
Utilized advanced Custom SQL to perform complex data extraction and validation against datasets exceeding 300 million records, ensuring the integrity and accuracy of all executive-level reports.

Client RelationsSQLReporting RequirementsData VisualizationData AnalyticsTableau+9

Atmecs inc

System Analyst

Feb 2019 – Jan 2020 · 11 mos · Bengaluru, Karnataka, India

Pattern recognition for problem management, post analysis and resource allocation,
Responsible for generating Daily, Weekly and Monthly Quality reports in excel
System performance management, file management, process management and directory management for the applications hosted on Linux machine
Root cause analysis for incidents using Fishbone diagram, Pareto charts and Scatter plot and implementing the solutions and documenting the actions taken
Trend analysis of incident records and detecting duplicates and recurring
Handover and Knowledge Transfer of the report and tool to the various business team, collecting new requirement and design models, Technical Specification

Microsoft ExcelSQLReporting RequirementsTableau

Huawei technologies india

NOC Analyst

Dec 2017 – Feb 2019 · 1 yr 2 mos · Bengaluru, Karnataka, India

Alert pattern recognition for problem management, post analysis and resource allocation using SQL queries, Excel pivot/lookup reporting on daily, weekly and monthly basis
Testing, Content Verification and validation, scheduled SMS Broadcast to execute within a given schedule using MY SQL tool configured with active expert tool.
To monitor and analyze abnormalities for 4G services success rate (Call/Data/SMS/VMS) and system performance (CPU/Memory) usage with the help of KPIs
Worked on the routine Reports (Business, Operation, WSR, KPI reports, Campaign Management, Billing, Invoicing, Manual Customer Care Requests and final report generation with graphs, charts and detailed summary report

Microsoft ExcelOracle SQL DeveloperManagement Information Systems (MIS)Business AnalysisJIRATelecommunications