Anuj Parmar — Business Development Executive
Experience in Developing Trends and Insights by accessing and leveraging key Secondary data sources such as IRI. • Understand CPG consumer behavior through primary market research (using the client database) and secondary market research, to deliver impactful solutions. • Work primarily using Panel/Survey/Shopper Loyalty/Point of sales and secondary research data. • Connect with clients frequently to understand business objectives in order to provide relevant and improved insights to assess business development potentials for the client. • Propose new methodologies to conduct various CPG consumer analysis that answer further client queries, making way for add on analysis and in turn help revenue influx. • Drive initiatives to figure out waste and implement Lean methods to improve the process and reduce the TAT for the thought leadership and related projects. • To extract data of US Based CPG and healthcare companies using different in-house tools (Unify, Krystal, CSIA, Rx Pulse Tool) and work on different types of reports based on business needs. • Provide analysis with the help of panel data for clients like Nestle, Talking Rain and Rx pulse. • Based on research findings and analysis, Visualizing the data and creating Dashboards along with summary, insights and recommendation in Power BI, power point and word document for client presentations. • Create, maintain and update of recurring (quarterly/Monthly/Weekly) reports for the business needs. Ensure quality & timely delivery of all reporting needs.
Stackforce AI infers this person is a Data Analyst specializing in Consumer Insights and Market Research.
Location: Pune, Maharashtra, India
Experience: 9 yrs 4 mos
Skills
- Data Analysis
- Market Research
Career Highlights
- Expert in consumer behavior analysis and market research.
- Proficient in data visualization and reporting.
- Strong client engagement and business development skills.
Work Experience
NielsenIQ
Senior Manager (3 yrs 7 mos)
Manager (1 yr 7 mos)
Genpact
Business Analyst Team Lead (1 yr 2 mos)
A.T.E. HUBER Envirotech
Lead Technical Business Analyst (1 yr 8 mos)
Jash Engineering Limited
Business Development Executive (APAC, EEMEA, US region) (2 yrs 8 mos)
Caparo Engineering
Trannie (3 mos)
Education
Marketing at Welingkar Institute of Management
Bachelor's Degree at Lovely Professional University