Tanuj Gidwani

Product Marketing Manager

Mumbai, Maharashtra, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in launching SaaS platforms.
Expert in developing high-impact thought leadership.
Strong understanding of CX, CPaaS, and IoT industries.

Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in product marketing and demand generation.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyBrand StrategyMarketing Strategy

Other Skills

Analyst BriefingsAnalyst RelationsB2B MarketingBrand AwarenessBrand ManagementBusiness AnalysisBusiness-to-Business (B2B)Case StudiesConsultingContent MarketingContent SyndicationCross-Channel MarketingData AnalysisDemand GenerationDigital Marketing

About

Results-driven B2B SaaS and Technology marketing leader with 9+ years of experience in product marketing and positioning, driving integrated marketing strategies, , and demand generation. Proven track record in launching SaaS platforms, positioning products and platforms, developing high-impact thought leadership and driving growth through innovative marketing campaigns. Adept at cross-functional collaboration, partner alignment, and data-driven decision making with strong understanding of CX, CPaaS, Digital Collaboration & IoT industries

Experience

Tata communications

3 roles

Sr Product Marketing Manager - IoT & Digital Fabric

Jun 2024 – Present · 1 yr 9 mos

Sr. Manager - Product Marketing, CX & CPaaS

Promoted

Apr 2022 – Present · 3 yrs 11 mos

As a Sr. Product Marketing Manager for Tata Communications DIGO - a Customer Interaction Suite, I lead the development of comprehensive go-to-market (GTM) and launch strategies, ensuring successful product introductions that resonate with our target audience.
I am entrusted with shaping the positioning of Tata Communications DIGO, effectively communicating its value proposition and differentiation to customers and prospects.
Building strong relationships with industry analysts is a crucial part of my role, as I actively engage in analyst relations to gain valuable insights and endorsements for DIGO.
Additionally, I take the lead in organizing and participating in strategic events such as Mobile World Congress (MWC), CX Asia, and Customer Show Australia, where I showcase our innovative solutions and connect with industry leaders.

Product MarketingGo-to-Market Strategy

Product Marketing Manager - A2P Messaging & CPaaS

Jan 2020 – Mar 2022 · 2 yrs 2 mos

Wipro limited

2 roles

Strategic Marketing - Products and Solutions, EngineeringNXT

Dec 2018 – Jan 2020 · 1 yr 1 mo

Marketing Manager, Engineering Services, Wipro

Jun 2016 – Nov 2018 · 2 yrs 5 mos

Brand and MarCom champion for Wipro at major events like CES, IDF, Rapid, NASSCOM & Zinnov Confluence
Design & implement end to end social media campaigns through trend & competitive analysis by using tools like Social Studio, Pardot and BuzzSumo
implemented a Tweet Chat for Wipro on Global Accessibility Awareness Day which resulted in 15 million impressions
Conceptualized account based marketing initiatives like innovation days, CXO connect meetings etc. to foster growth in existing and new accounts
Planned & executed activities to focus on integrated lead generation using mediums like Webinars, Microsites, LinkedIn Campaigns, Events, PoV’s
Analyst Relations: Ensuring proper positioning of Wipro in various Engineering and R& D services reports by Zinnov, HfS, Everest, IDC
Influencer Marketing: Ensuring leadership connect with analyst from various research firms like Gartner, Forrester, Everest etc. to help realign business strategy
Content Marketing: Established the leaders as thought leadership champions by regularly churning out PoV’s, blogs, articles etc.
Achievements:
Received certificate of excellence for charting out successful marketing campaigns and contribution to the league extraordinare
Contributed towards 20% of revenue pipeline (180 Mn $) through account based marketing activities

Hitlab healthcare innovation lab

Summer Intern

May 2015 – Aug 2015 · 3 mos · Greater Delhi Area

Roles and Responsibilities:
Conducted market research for landscaping different types of bio sensors for a Fortune 500 Europe based pharmaceutical client
Evaluated opportunity of a project related to sharing of hospital data to enhance patient care in Hong Kong
Actively engaged in new business development client interactions for HITLAB with top pharmaceutical and healthcare providers
Achievements:
Received appreciation from Chairperson, Executive Director and Project Manager for successful execution of responsibilities

World auto forum

Senior Product Manager

Feb 2015 – Apr 2015 · 2 mos · Greater Delhi Area

Designed performance evaluation framework for evaluating performance of key stakeholders (CXOs) in the Indian Automotive Industry across multiple industry verticals like two wheeler, four wheeler and heavy vehicles.
Conducted primary research for detailed data collection from stakeholders within multiple domains such as marketing, sales, IT etc.
Achievements:
Received ‘Par Excellence Rating’ on conclusion of the project

Accenture

Associate Software Engineer

Nov 2013 – Jul 2014 · 8 mos · Pune/Pimpri-Chinchwad Area

Performed Data Analysis on a Telecom Project which was in transition phase of a Forbes Global 2000 company.
Developed KT documents on clients’ protocols and conducted KT sessions for team members and project colleagues
Optimized the testing system and ensured the synchronization of multiple systems
Worked on Oracle platform and maintained data quality in access of 99.8%