May 2023 – Mar 2025 · 1 yr 10 mos

• I lead Marketing and Communications for the industry's leader reinventing networking with game-changing AI technology that simplifies networks and delivers seamless end-user experiences. As humans and devices become more and more connected, I accelerate and grow Juniper’s mission to make every connection count with secure AI-Native Networking.

Nov 2022 – Jun 2025 · 2 yrs 7 mos · San Jose, CA

• Guiding this non-profit organization’s strategic planning while supporting fundraising efforts, marketing initiatives, and community engagement to help advance Sunday Friends’ mission of helping families break the intergenerational cycle of poverty.

Aug 2021 – Jun 2022 · 10 mos · Palo Alto, California, United States

• Recruited to design and deliver a marketing strategy and build infrastructure and business processes that would enable the firm to achieve 100% ARR growth and prepare for an 18-month IPO objective. Specifically, brought in to reposition the company to expand market TAM, gain recognized leadership in new categories, compete in new industry segments, and expand into global markets.
• Respositioned Armis' product platform to Asset Intelligence, creating value beyond IoT security.
• Wrote the first narrative, refreshed the corporate brand, defined new buyer personas, and created a demand engine that maximized competitiveness in new market segments: Operational Technology and Medical Healthcare.

Jul 2019 – May 2021 · 1 yr 10 mos · Santa Clara, California, United States

• Recruited to transform and accelerate growth on behalf of this cybersecurity icon. Built and led a global team of 350, with accountability for Brand, Product Marketing, Demand, Digital, Field, Channel, AR, Operations, Research, and Data Science.
• Repositioned the company and product portfolio from network security to the industry’s leading cybersecurity multi-platform portfolio (branding, product marketing, demand generation, sales enablement, and marketing organizational alignment), delivering triple-digit growth for new Cloud and AI businesses.

Jul 2016 – Jul 2019 · 3 yrs · San Jose, California, United States

• Recruited by the newly appointed CEO to lead marketing as the global IT storage leader assessed needs and opportunities for staying relevant and transforming the business. Built, led, and developed a team of 400+.
• Identified cloud as the north star for the future viability of NetApp then set about an enterprise-wide plan to build NetApp’s SaaS product portfolio, cloud partners, and GTM strategy. Repositioned brand, established product leadership in flash storage, launched new cloud data services, and re-built demand engine to accelerate revenue.
• Laid the framework that enabled NetApp to evolve its strategic direction, grow exponentially, and deliver record-breaking results.

Jan 2016 – Jan 2022 · 6 yrs · Lansing, Michigan, United States

• Nonprofit that aims to develop, support, and honor girls and women to build a global pipeline of women leaders.

Jun 2015 – Jul 2016 · 1 yr 1 mo

• Stepped into the #2 leadership role within IBM Cloud Marketing as the company accelerated its shift to cloud computing. Drove the global marketing go-to-market transformation for IBM’s multi-billion-dollar Cloud business across Cloud Platform, Services and SaaS solutions to support velocity, channel, and sales led growth.
• Grew the Cloud as a Service business +63% year-over-year through a bold, integrated offense combining marketing business planning, brand repositioning, performance marketing, and marketing operations.

Jan 2014 – Jun 2015 · 1 yr 5 mos

• Promoted and served as CMO for IBM APAC, a multiple-billion-dollar business. Tasked with shifting the product portfolio and returning the business to growth, with specific accountability for Brand, Communications, Product Marketing, Demand, Field, Channel, Analyst Relations, and Operations.
• Returned the business to growth by leading the shift to cloud computing, analytics, mobile, security, and social technologies.

Jun 2013 – Dec 2013 · 6 mos

• Selected to lead global marketing and communications for IBM's Technology Services business across China, Asia Pacific, Middle East, Africa, Central & Eastern Europe, and Latin America. Shortly after taking on the role, IBM's acquired SoftLayer, a privately held cloud infrastructure corporation. As a result, earned an expanded role leading business strategy to launch IBM's new IaaS offering.
• Was instrumental to IBM's successful pivot to the cloud, working in partnership with Sales, the CFO and divisional GM.

Dec 2010 – Jun 2013 · 2 yrs 6 mos

• Earned an accelerated promotion based on performance in building and launching IBM's Tivoli Demand Programs, which became the model for IBM's SaaS marketing and a growth engine for the cloud. Established branding strategy for IBM software (8 market segments / 4K product portfolio) with a new narrative and product taxonomy, and led demand strategy and programming that delivered 110% against plan.
• Delivered the frameworks, structure, process, and tools that became the marketing platform for all SaaS products within IBM.

Oct 2008 – Dec 2010 · 2 yrs 2 mos

• Led global Demand Program strategy and execution for IBM's Tivoli service management business. Responsible for building thought leadership and generating demand for sales via integrated campaigns, conferences/events, web presence and digital demand generation. Responsible for creating awareness, consideration, sales pipeline and managing operational budget to achieve business objectives.

Apr 2006 – Oct 2008 · 2 yrs 6 mos

• Led the development and launch of IBM Express Advantage, a comprehensive product portfolio of hardware, software, and service offerings focused on small- and medium-sized business growth. Played a pivotal role in IBM's mid-market transformation, delivering revenue at 124% of target revenue.

Jan 2004 – Dec 2005 · 1 yr 11 mos · Raleigh, North Carolina, United States

• Fast-tracked into management, stepping into a marketing leadership role on behalf of IBM's Intel, Unix, Mainframe, and Storage business in the Americas. Led a cross-functional team with accountability for demand generation, events, and sales plays. Delivered notable increases in revenue and lead opportunity through flawless execution of product launches, customer retention programs, sales enablement, and business partner co-marketing.

May 1999 – May 2003 · 4 yrs · Raleigh, North Carolina, United States

• Led business planning across finance, sales, and marketing to support IBM America's multi-billion-dollar Personal Computing business. Led a cross-functional team in developing a highly successful customer loyalty program.