Karthik Gurumurthy — CEO
14 years of Business Leadership in Management Consulting (A.T. Kearney) and hands-on operating experience in delivering sustainable results in both MNC (Mondelez APAC) and start-up (Cipla Health) across markets in Asia Pacific. As ‘National Sales Head’ of a leading OTC start-up in India, played a pivotal role in the successful turnaround of the company, as monthly run-rate scaled-up from 100 Mn INR to 400 Mn INR (4X), within a period of 22 months – Fastest in the industry. Diversity of leadership experience includes • Unique mix of ‘Strategy Consulting’ and hands-on execution & delivery experience: o As a ‘Principal’ at A.T. Kearney, provided strategic advice to CXOs of more than 10 CPGs across Asia and ANZ o As ‘National Sales Head’ of Cipla Health, a leading OTC start-up in India, hands-on experience of managing 600+ people across multiple channels o Reported to the “Board” for 9 months and managed the daily functioning of the organization under the leadership of COO of CHL • Set-up & scaled digital business models, unique in the pharmaceutical industry: o Conceptualized & launched the largest ‘Chemist digital loyalty platform (Anmol)’, leveraged by 35k chemists, in partnership with PayTM o Set-up Direct-to-consumer models with Swiggy, Zomato, Dunzo in a record period of 7 days to provide healthcare access to consumers o Piloted unique business models with several D2C e-commerce (Milkbasket, Grofers etc) o Conceptualized and implemented unique technology-based retailer servicing models with several pharma stockists & B2B players o Set-up & scaled-up e-commerce business to 3X – Contributes to ~20% of MT business • Set-up and scaled Pharma-Wholesale model in the last 12 months – Deployed 50+ stockists across the country, hired 40 team members and the business model contributes to 50% share • Proven track-record of launching brands and accelerating growth of large brands - I have tripled distribution of Cofsils to ~250k outlets (in 18 months), expansion to 450+ new MT doors o Drove multiple programs across APAC in Portfolio Strategy, Organization design, Media & trade promotion effectiveness, manufacturing network design and supply chain operations • Exposure to multiple geographies and work-cultures across Asia Pacific (ANZ, Singapore, Indonesia, Malaysia, Bangladesh, Sri Lanka) • Ability to manage large teams geographically spread across (Manage high-performance team of 600+ people across India with very low attrition levels)
Stackforce AI infers this person is a strategic leader in E-commerce and Pharmaceuticals with extensive experience in scaling operations.
Location: Bengaluru, Karnataka, India
Experience: 18 yrs 9 mos
Skills
- Product Management
- Business Strategy
Career Highlights
- Scaled Swiggy Instamart to 600 Cr/month in 2.5 years.
- Established pan-India sales channel contributing to 50% of business.
- Led multiple successful projects across Asia Pacific for major brands.
Work Experience
TEN x YOU
CEO (1 yr 8 mos)
SRT10 Athleisure Private Limited
Co-Founder and CEO (1 yr 11 mos)
Stealth Mode
Entrepreneur (3 mos)
Swiggy
Head Swiggy Mall (7 mos)
Head Instamart (Senior Vice President) (1 yr 9 mos)
Head Instamart (Vice President) (1 yr 2 mos)
Cipla Health Ltd
Chief Sales Officer (2 yrs 3 mos)
A.T. Kearney
Principal (1 yr 7 mos)
Mondelēz International
Sr Manager - AMEA Supply Chain Reinvention and Strategy (5 mos)
Lead - Asia Pacific Projects, Supply Chain Reinvention (11 mos)
A.T. Kearney
Manager (2 yrs 1 mo)
Associate (1 yr 11 mos)
Senior Business Analyst (2 yrs)
Oracle
Senior Applications Engineer (1 yr 11 mos)
Daimler Chrysler Research Center India
Intern (5 mos)
Education
Master of Business Administration (MBA) at Indian Institute of Management Bangalore
BE (Hons) at Birla Institute of Technology and Science, Pilani
at p.s.senior secondary school