Anne-Claire BASCHET

CEO

France18 yrs 4 mos experience
Highly Stable

Key Highlights

  • Led Data/AI strategy at Aramis Group.
  • Managed large teams in data-driven projects.
  • Expert in e-commerce and customer intelligence.
Stackforce AI infers this person is a Data and AI leader in the e-commerce sector.

Contact

LinkedIn

Skills

Other Skills

ManagementCustomer IntelligenceBusiness StrategyCRME-commerceProduct managementMarketing digitalDatascienceGDPR

About

Anne-Claire Baschet is the Chief Data/AI Officer at Mirakl. Previously, she was the Chief Product & Data Officer at Aramis Group, where she led the group e-commerce platform and the Data/AI strategy, collaborating with teams to create value through analytics, AI, and machine learning. Anne-Claire began her career as a Data Scientist at Mercer and AXA, then held various leadership roles in Data at AXA France, followed by roles in Data & Product at Voyages SNCF (in the CRMServices subsidiary), where she led and launched products such as the TGVPro mobile app, TGV Max, and the WiFi portal in TGV trains.

Experience

Mirakl

Chief Data & AI Officer

Jun 2024 – Present · 1 yr 9 mos · Paris, Île-de-France, France · On-site

  • @Mirakl offers businesses worldwide a unique suite of solutions that significantly transform their e-commerce, enabling them to accelerate sustainable and profitable growth.

Husprey (acq. by collibra)

Angel Investor

Jul 2022 – Sep 2023 · 1 yr 2 mos

Aramis group

2 roles

Chief Product & Data Officer

Mar 2022 – Jun 2024 · 2 yrs 3 mos

Chief Data Officer

Oct 2020 – Mar 2022 · 1 yr 5 mos

  • Chief Data Officer of Aramis Group, leading the Data Strategy, Operations and Data Experts team (data architect, data engineers, data scientists, data analysts, data product product manager, data UX Designer)

Innovation factory

Board Member

Dec 2020 – Jun 2024 · 3 yrs 6 mos

Aramisauto

Chief Data Officer - Ex Com Member

Mar 2019 – Oct 2020 · 1 yr 7 mos · Région de Paris, France

  • Managing a growing Data department of Data Science, Data Analytics, Data Product Management, Data Architecture and Data Engineering with the goal of developing best in class data product in order to provide a first class customer experience and improve French operations across all the value chain.

Innovation factory

Board Member

Oct 2017 – Feb 2019 · 1 yr 4 mos · Greater Paris Metropolitan Region

Crmservices (voyages sncf subsidiary)

2 roles

Chief Data Officer & Head Product Management

Promoted

Jul 2016 – Mar 2019 · 2 yrs 8 mos · Région de Paris, France

  • Member of Voyages SNCF Marketing & IT Board - ExCom Member of CRMServices (Voyages SNCF Subsidiary)
  • Responsible for innovation, digital & data transformation approach for SNCF passengers :
  • Management of digital projects : Unique Customer Account, Marketing Campaign Automation, Internet and Mobile applications
  • Definition and Management of Data action plan : Single Customer View, Datalake set up, Exploration of new business value (NLP chatbot, Prediction, fraud detection…)
  • Data Privacy/GDPR compliance
  • Monitoring of new technologies and UX trends, open-innovation partnerships with universities
  • Management of a team of 30 experienced professionals (Program director, Product manager, Data Scientist and Portfolio Manager)

Head of Strategy and Customer Knowledge

Jan 2012 – Jan 2016 · 4 yrs · Greater Paris Metropolitan Region

  • Development of data marketing division (Team of 7 professionals)
  • Business, Web and Data Analysis of Customer Loyalty Programm
  • Customer & Business Score Card
  • Definition of customer relationship strategy and transformation plan with IT, Customer Service, and Marketing Team (orientation, business case, IT assets review)
  • Main achievements : Customer segmentation, Multi-channel behaviour analysis, Big Data Proof of Concept

Axa

2 roles

Head of Data

Promoted

Jan 2010 – Jan 2012 · 2 yrs · Greater Paris Metropolitan Region

  • Creation of customer relationship management strategy and set-up of the Test and Learn approach
  • Development of customer scorecard to improve marketing strategies efficiency
  • Modelling (Customer Value / Segmentation) & Scoring (subscription / churn / credit risk)
  • Development of follow-up approaches on AXA website based on scoring models and cross analysis for axa.fr website clients and AXA internal insurance brokers in order to measure ROPO
  • Development of a Lead management model
  • Improvement of customer dedicated IT system (Data & Campaign management) : Business Case, tender process and deployment

Senior Datascienstist – Data Project manager

Jan 2006 – Jan 2010 · 4 yrs · Greater Paris Metropolitan Region

  • Various analysis on customers’ behaviours
  • Modelling (scoring, churn, segmentation)
  • Customer Value modelling and management
  • Management of AXA loyalty program « Club Distinction » in conjunction with customer relationship teams.

Mercer

Analyst specialised in statistics

Jan 2004 – Jan 2006 · 2 yrs · Mercer

  • Analysis and modeling on social and health benefits for large corporates
  • Advisory on employees health and compensation plans (costs, value, guarantees…)
  • Presentation and reporting of results and recommendations
  • International project management

Education

Toulouse School of Economics

MASTER Statistiques et Econométrie

Jan 2003 – Jan 2004

Université de Rennes I

MST Econometrie — Économétrie et économie quantitative

Jan 2001 – Jan 2003

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