Laia Fernández 🔥

Founder

Dubai, United Arab Emirates11 yrs 3 mos experience

Highly Stable

Key Highlights

Founder of a marketing agency focused on Web3.
Expert in transitioning brands to sustainable practices.
Proven success in influencer marketing and SEO strategies.

Stackforce AI infers this person is a Marketing Strategist with expertise in Web3 and sustainable retail.

Contact

Skills

Core Skills

Marketing StrategyBusiness Relationship ManagementBrand AwarenessCommercial MarketingData AnalysisStrategic Marketing ManagementTeam Leadership

Other Skills

Blockchain TechnologyCMO managementCustomer ServiceEco-friendly ProductsEmail MarketingFranchise ManagementHealthTechHospitality IndustryInfluencer MarketingMarketingMenu DevelopmentMicrosoft ExcelOrganisationProfit MaximizationRetail

About

I'm a marketing strategist, an agency owner, a fitness enthusiast, a biohacker,...but at my core, I'm an entrepreneur. Creating a vision. Building a brand. Bringing that vision to life. That's what I excel at. My story is just like many others: 1. Started in corporate marketing 2. Didn't fit into the corporate world 3. Took the plunge and started MoonBlast Media. I wanted to help other businesses implement successful marketing strategies without spending their whole budget. Not long after, we pivoted towards Web3 and new tech. I did it because I believe, unequivocally, that this industry is the future. Community centric brands are the future. If you work within the new tech and/or wellness space and want to have a chat, book a coffee through the link in my bio, or send me an email. If you are interested in hearing about marketing tips and my experience as an entrepreneur, subscribe to my weekly newsletter, One Blast Away. To work with or for MoonBlast email laia@moonblastmarketing.com For podcasts, interviews, PR, or any speaking email laia@moonblastmarketing.com

Experience

Penomo

fCMO

Apr 2025 – Present · 11 mos

Haven1 labs

CMO

Mar 2025 – Present · 1 yr

Unmute group

Founder & CEO

Mar 2021 – Present · 5 yrs · Remote

We are a marketing agency helping Web3 and HealthTech companies grow. We work with companies that use blockchain technology make a real word impact

MarketingWeb3HealthTechBlockchain TechnologyMarketing StrategyBusiness Relationship Management

Conscious items

Marketing Director

May 2020 – Dec 2020 · 7 mos

I joined Conscious Items as Marketing Director with the objective of helping them transition from drop shipping to brand from a marketing perspective. Prior to my role, the marketing strategy was based on paid media and promotional email marketing. After a deep dive into their audience, we developed a holistic marketing strategy. After 5 months, we accomplished significant results.
Influencer marketing: $50,000 on revenue from collaborations with influencers
SEO:
Organic traffic growth of 233%, leading to 35,000 visits per month
Ranking for 8,500 keywords
Increased ranking for related keywords between 5 and 20 places
Clicks uplift to 95,000
Email:
60% uplift on Average Monthly Revenue per Recipient
5% increase CTR
1% increase in Opening Rate
Marketing campaigns: $30k revenue during BFCM

Influencer MarketingSEOEmail MarketingMarketing StrategyData Analysis

Be alam

Co-Founder | CEO

Feb 2019 – Oct 2022 · 3 yrs 8 mos · Tallinn, Harjumaa, Estonia

CEO of a sustainable retail brand focused on helping businesses within the hospitality industry. On the one hand, we provide eco-friendly bathroom amenities kits to hotels and on the other, we help restaurants and cafes swap from disposable to reusable or 100% biodegradable alternatives.

Sustainable RetailEco-friendly ProductsHospitality IndustryBrand AwarenessCommercial Marketing

Select service partner limited

2 roles

Commercial Brand Executive

Dec 2017 – Feb 2019 · 1 yr 2 mos · London, United Kingdom

Led the planning and execution of commercial and marketing activities across the UK & Ireland reporting to the Head of Commercial.
Responsibilities:
Marketing Strategy:
Creation of brand strategy plans, NPD, Creative and Operational briefs.
Implementing marketing strategy to build brand awareness and drive sales.
Define marketing recommendations or strategies that support business goals, in collaboration with senior management.
Commercial marketing:
Creation and implementation of Commercial plans for 7 brands within the UK and Ireland.
Weekly board level presentations.
Management:
Coordinate with each brand's corresponding marketing department for daily operations support and design.
Organize initiatives and share progress with key stakeholders.
Support new restaurant openings from a commercial marketing function.
Executing activities that drive additional GP.
Monitor and manage brand budgets, gross margin, menu, promotion and discounts reviews.
Franchise management:
Worked with franchise partners such as Burger King and KFC.
Burger King. New technologies:
Worked with a cross functional team to roll out Burger King Order and Pay kiosks across the UK and Ireland.
Optimized the kiosks customer journey resulting in sales growth through transactions and ATV, and labour savings by re-shaping the Ops model.