Abhishek Prasad

Product Marketing Manager

Gurgaon, Haryana, India16 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years of Sales and Marketing experience.
Led successful relaunch of Google Pixel in India.
Expert in user-centric marketing strategies.

Stackforce AI infers this person is a B2C Marketing Expert with a focus on Consumer Electronics and Fintech.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyGrowth HackingBrand ManagementDigital MarketingSalesEnterprise Technology Sales

Other Skills

AnalyticsBusiness AnalysisBusiness DevelopmentBusiness Relationship ManagementBusiness StrategyC-Level RelationshipsCRMCompetitive AnalysisCreative StrategyCustomer Relationship Management (CRM)EMC Storage SolutionsInfluencer MarketingMarket ResearchOnline AdvertisingPartnership Marketing

About

I have over 15+ years of Sales and Marketing experience at Google. As a Senior Product Marketing Manager at Google with over 7 years of experience in product marketing, I lead consumer marketing initiatives for Google Pixel in India. My role focuses on crafting and executing comprehensive go-to-market strategies, managing high-impact partnerships, and ensuring product messaging resonates with diverse audiences. Recent accomplishments include driving the relaunch of Google Pixel in India after a 4-year hiatus and spearheading campaigns like Mr. India meets Google Pixel. Previously, I contributed to the growth of Google Pay and Google Assistant, launching key initiatives such as the ACE credit card in partnership with Axis Bank and innovative acquisition channels for SMBs. Known for strategic thinking and cross-functional collaboration, I am passionate about championing user-centric marketing strategies that align with business goals and deliver measurable impact. Prior to my stint in marketing, I was working as an Industry Manager in the Google Large Customer Sales team. My role involved building deep relationships with CXOs of top CPG companies in India in order to facilitate their adoption of digital marketing and Google's ad suite.

Experience

Google

4 roles

Senior Product Marketing Manager, Google Pixel

Promoted

Jan 2021 – Present · 5 yrs 2 mos

Key achievements-
Built the marketing strategy for relaunching Google Pixel in India after a gap of 4 years.
Led the business case for making Pixel phones in India in partnership with McKinsey and senior stakeholders across product management, marketing, ops and public policy.
Leading GTM for all Pixel launches in India incl. crafting the overall marketing strategy, product messaging, launch campaigns, partnerships and measurement. Notable campaigns include Mr India meets Google Pixel and Koffee with Karan partnership.
Championing the voice of the user for India to global and regional stakeholders via consumer researches, social listening, product reviews and more.
Led Pixel offline retail expansion in India

Strategic Marketing ManagementMarketing StrategyProduct MarketingInfluencer MarketingTeam LeadershipBusiness Strategy

Product Marketing Manager, Consumer Apps (Google Pay and Google Assistant)

Jan 2019 – Jan 2021 · 2 yrs

Product marketing manager on Google Pay & Google Assistant. Leading growth initiatives focussed on driving greater adoption for merchants and financial services on G Pay and driving adoption for voice with new internet users on Google Assistant. Key achievements-
Launched the ACE credit card in partnership with Axis Bank. Drove acquisition using growth marketing on-app and bank channels, working closely with product teams.
Launched a new “self signup” acquisition channel for SMBs to G Pay merchant app, working closely with product managers to create the end to end full funnel journey, running growth campaigns to drive adoption and measuring incremental impact.
Identified India focussed CUJs (critical user journeys) that were missing in Google Assistant via deep consumer researches on how new internet users are using voice.
Led the voice of Google Pay for the “UPI Chalega” campaign- a consumer trust building initiative by NPCI.

Product MarketingGrowth HackingProject ManagementPartnership MarketingSMBMarket Research

Product Marketing Manager, Brand & Reputation

Promoted

Jan 2016 – Jan 2019 · 3 yrs

Product Marketing Manager for brand & reputation initiatives in India aimed to drive trust, advocacy and favorability for the overall Google brand. Key achievements-
Conceptualized and launched Navlekha- a product solution for publishers aimed to bring more indic content online by making it super easy to scan and upload offline content such as newspapers and magazines to digital. Led the user research, defined the product concept and aligned the search product leadership to invest resources.
Led the partnership with RailTel to enable 400 railway stations with WiFi and drive adoption for the same. Created user stories that demonstrated the impact of free internet access for new internet users.

Product MarketingProduct ManagementBrand ManagementReputation ManagementCreative Strategy

Account Manager, Large Customer Sales

Jun 2011 – Jan 2016 · 4 yrs 7 mos

Account manager for the Large Customer Sales Team at Google. Handled C-level relationships with top CPG companies in India and helped them adopt Google’s digital marketing solutions.

Digital MarketingSalesC-Level RelationshipsBusiness Relationship Managementclient servicing

Whirlpool corporation

Summer Intern

Apr 2010 – May 2010 · 1 mo

Emc

Associate Implementation Specialist

Jul 2007 – Jun 2009 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Implementation specialist- responsible for creating data storage solutions for large enterprise customers across multiple verticals like Telecom, BFSI and IT.

Enterprise Technology SalesEMC Storage SolutionsStorage Area Network (SAN)Project Management