Gab Bujold 💀 — Co-Founder

Marketing messaging is the single most important element for B2B SaaS startups. We’re in a world of attention, today it’s not about distraction, it’s about disorientation. You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience. I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes. While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate. Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over. This index is called Message-Market Fit, and startups can get there in 5 steps: Urgent problems → ICP → Research → Core Messaging → Message testing I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you: → Making sure your outbound emails are relevant and land meetings → Generating inbound leads from your content → Making your new feature or product launch is successful → Reinforcing your positioning in competitive markets But like great messaging, you need trust to make things work. If you’re new here, you can: 1. Subscribe to my newsletter to get better at messaging twice a month 2. Book a messaging audit with me to see if I can help Find your preferred pick on my featured section Merci, salut 👋

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on messaging and go-to-market strategies.

Location: Quebec City, Canada

Experience: 3 yrs

Skills

Messaging
Go-to-market Strategy

Career Highlights

Expert in achieving message-market fit for B2B SaaS startups.
Proven track record in driving lead growth and successful product launches.
Host of a podcast for B2B product marketers seeking CEO buy-in.

Work Experience

We're Not Marketers 💀

Co Host (2 yrs 4 mos)

Press X to Market

Founder (2 yrs 5 mos)

BizDev Labs

Product Marketing Lead (1 yr 3 mos)

Product Marketing Advisor (4 mos)

Sherweb

Product Marketing Manager (7 mos)

Allswealth

Product Marketing Consultant (1 yr 4 mos)

V2 Cloud

Head of Marketing (1 yr 11 mos)

Growth Marketer (1 yr 2 mos)

Syneos Health

Multimedia & Publicity Coordinator (3 mos)

Netleaf

SEO Trainee (2 mos)

Education

Bachelor of Business Administration (B.B.A.) at Université du Québec à Rimouski

DEC at Collège de Rimouski

Gab Bujold 💀

Co-Founder

Quebec City, Canada3 yrs experience

Highly Stable

Key Highlights

Expert in achieving message-market fit for B2B SaaS startups.
Proven track record in driving lead growth and successful product launches.
Host of a podcast for B2B product marketers seeking CEO buy-in.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on messaging and go-to-market strategies.

Contact

Skills

Core Skills

MessagingGo-to-market Strategy

Other Skills

B2B Marketing StrategyBusiness Advisory ServicesCommerce internationalCustomer ServiceGoogle AnalyticsGrowth hackingLeadershipManagementMarketingMarketing de contenuOptimisation pour les moteurs de recherche (SEO)PPCPowerPointProduct MarketingProduct marketing

About

Experience

We're not marketers 💀

Co Host

Nov 2023 – Present · 2 yrs 4 mos

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.
What if there was a better way? This is We're Not Marketers.
The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.
Stop being overlooked and start listening.

Messaging

Press x to market

Founder

Oct 2023 – Present · 2 yrs 5 mos · Remote

We help B2B SaaS startups get to message-market fit by upgrading their messaging and nailing their GTM foundations

Messaging

Bizdev labs

2 roles

Product Marketing Lead

Promoted

Dec 2022 – Mar 2024 · 1 yr 3 mos

BizDev Labs is a GTM agency for B2B SaaS startups. We’re putting a spin on the traditional go-to-market model to help startups generate more revenue faster. Through the new way of B2B Growth, we refine your outbound playbook, repurpose and repackage your content, and find customer insights for better product market fit.

MessagingGo-to-Market Strategy

Product Marketing Advisor

Aug 2022 – Dec 2022 · 4 mos

Go-to-Market Strategy

Sherweb

Product Marketing Manager

May 2022 – Dec 2022 · 7 mos

Sherweb is a one of the leading cloud service provider in Canada and is the easiest cloud marketplace for managed service providers (MSP). I was responsible of one of their internal IP software called Office Protect. This Microsoft 365 add-on say goodbye to complicated portals, clunky PowerShell scripts and never-ending logs monitoring. I helped around the product strategy, demand generation, market insights, positioning and messaging. Some of my tasks were:
Create the product's marketing plan, including measurable targets and tactics;
Coordinate the relationship with sales, and ensure the achievement of partner recruiting objectives
Translate product specifications into benefits for users and vendors across multiple channels.
Become the reference person regarding competition;
Establish the positioning of the product and the marketing strategy relating to it;
Produce detailed marketing plans & perform competitive intelligence
Ensure the creation of tools for Sales and marketing documents;
Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of its product in the market;

Go-to-Market Strategy

Allswealth

Product Marketing Consultant

Jul 2021 – Nov 2022 · 1 yr 4 mos · Waterloo, Ontario, Canada

Allswealth is a financial planning software for Canadians build by Canadians. This Fintech startup believe financial planning should be accessible to everyone. They want you to live the life you want by providing you with the tools to balance your financial needs and wants for today and tomorrow. I joined Allswealth as a fractional CMO because I was greatly interested by the industry and I helped them with a handful of marketing tasks such as overall strategies, copywriting, PPC, product marketing, SEO, and customer interviews. We also collaborated on a research project at the Wilfrid Laurier University on doing a market research on the Fintech. This was part of trying to achieve PMF (product market fit).

MessagingGo-to-Market StrategySEOPPC

V2 cloud

2 roles

Head of Marketing

Promoted

Jun 2020 – May 2022 · 1 yr 11 mos

V2 Cloud is a DaaS (Desktop as a Service) software used by employees, students or clients deployed in less than 20 minutes. I was the first marketing hired and employee #9 in this B2B tech startup. I was wearing a lot of different hats but later on I was mainly focused on product marketing/design of V2 Cloud. Some of my accomplishments are:
Promoted within 12 months for helping achieve an annual lead growth of 562%
Developed and managed an affiliate program targeting tech blogs to write about us
and build-out an automatic process to gather reviews of our product
Collaborated with our development team to launch over 25 features in 12 months based on
customer suggestions on our product feedback board (Canny)
Interviewed over 20 customers to learn more about their businesses and how
they discovered/used V2 Cloud
Set specific marketing goals that align with the overall direction and business goals
Set a strong focus on SEO that increased our traffic by 900% within two years

Growth Marketer

Apr 2019 – Jun 2020 · 1 yr 2 mos

Syneos health

Multimedia & Publicity Coordinator

Feb 2018 – May 2018 · 3 mos

Syneos Health is a clinical trial company for phase 3 drugs. During this internship, I was supporting the marketing manager to making sure we were able to recruit enough participants for the clinical trial. Leveraging different channel of communication, I was able to help in the rebranding efforts of this pharmaceutical company and was in charge of the different social communities of Miami, Toronto & Quebec City.

Netleaf

SEO Trainee

Oct 2017 – Dec 2017 · 2 mos

Netleaf is a SEO agency for small and midsize businesses. I did my internship there and learned all of the basic of SEO and was able to do some work around two of the agency clients. I wrote a few articles, learned search optimization best practices, and discovered WordPress.