Nov 2021 – Dec 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Responsible for defining the Student's in class learning Experience & overall Journey mapping
• Making Learning fun and exciting for students
• Driving the UX strategy and Experience for Students & teachers
• Creating a culture of Research lead & User centered Design
• Instil Design Thinking as a culture within organization
• Crafting the best User Experience
• Responsible for UX Innovations

Apr 2021 – Nov 2021 · 7 mos

• Driving the UX strategy and player Experience for our games.
• Creating a culture of Research lead & player Focused Design
• instil Design Thinking as a culture within organization
• Influence Player behaviour and drive engagement
• Crafting the best Player Experience
• Responsible for UX Innovations

Jul 2019 – Mar 2021 · 1 yr 8 mos

• Heading the UX strategy and player Experience for Teenpatti, Ludo and other games of Moonfrog Labs.
• Responsible for player engagement, Methodological UX / PX Research, player first approach

Feb 2020 – Present · 6 yrs 1 mo · Bengaluru, Karnataka, India

• Giving back to the community as a volunteer is a truly rewarding and enriching experience. I drive multiple initiatives which includes Coffee Convo (Planning & hosting), convoke (Offline Meet-up). Proactively engaged with volunteers to discover ideas and ways to create awareness around product and design community to help and grow the community further.

Aug 2018 – Jun 2019 · 10 mos

• Drive UX strategy and Digital Experience for Bluestone.com website & App.
• Omni Channel initiatives for Online channels & Offline Stores All over the country
• Lead UX initiatives to research & design next generation innovative experience for users.
• Responsible for making Jewellery Buying online a seamless experience.
• Connecting with users for Contextual Enquiries, UT, Focus Group and other Research.
• Responsible for tracking the numbers, chasing the CSF and Business Goal.
• Tracking User behaviour via some interesting online tools like Hotjar, Cleavertap, GA.
• Retarget the customers via appropriate communication (Newsletter, E-mailer, Notification)

Feb 2018 – Aug 2018 · 6 mos

• Drive UX strategy and Digital Experience for Bluestone.com website & App.
• Lead UX initiatives to research & design next generation innovative experience for users.
• Responsible for making Jewellery Buying online a seamless experience.
• Connecting with users for Contextual Enquiries, UT, Focus Group and other Research.
• Responsible for tracking the numbers, chasing the CSF and Business Goal.
• Tracking User behaviour via some interesting online tools like Hotjar, Cleavertap, GA.

Aug 2015 – Jan 2018 · 2 yrs 5 mos · New Delhi Area, India

• Responsible for User centered Research
• Design Strategy & User Experience for various Platforms [ Mobile (IOS / Android), Web ]
• Responsible from Planning to execution of the User Centred Designs
• Low / high fidelity wireframe / prototype development using Azure / Moqups / Sketch / Marvel
• Heuristics Review & Usability testing of the product
• Data Gathering and Research Analysis
• Task Flow & Use Case identification
• Solved UX problems for some Global & Indian clients like - Our Bus, Magic Bricks, Cars 24, Times of India

Dec 2011 – Jul 2015 · 3 yrs 7 mos · Gurugram, Haryana, India

• Designing User Centered Design (Keeping our Persona in Mind) for Easyday.
• UX Strategy & UI Design for www.easyday.in
• Conceptualization & execution of Monthly / Weekly campaigns/ads for the growth of footfall in easyday stores.
• Visualization & execution of the concept for building brand identity.
• Making Interactive Corporate Presentations (Powerpoint / Flash)
• Responsible for Campaigns to be used cross platforms (Print / web)
• Managing Artworks for Print in 4 different languages through In-house Creative Team & Outsourced agency as well.
• Manage the artwork / delivery process with external agencies.
• Responsible for Photo shoots (Lifestyle / Products / Models) for Easyday apparels.
• Exploit new system and process to build up better business.
• Exploit New Look & Feel and identity for the Brand and come with New Idea for a better business.
• Leading In-house Studio of easyday (Retail Store of Bharti Retail)

Aug 2010 – Dec 2011 · 1 yr 4 mos · Gurugram, Haryana, India

• Leading Design team, Resource allocation and taking Care of all the UX /UI projects.
• Responsible for UX Strategy & UI Design of Portal and Website, Theme Implementation for web / Mobile
• HTMLization in Table / Div based layout

Aug 2008 – Aug 2010 · 2 yrs · Gurugram, Haryana, India

• Responsible for UI & Visual design of websites, Emailers, Newsletters. Finalizing the creative concepts
• Client interactions, participating in client briefs, to understand the design needs (Web/ Print) and suggest creative concepts.
• Deliver the final design product (Web/ Print) and ensure the billing is done by the Client Servicing/ Account Management team.
• Managing project timeline, resource utilization, project delivery.
• Designing and getting designed the Print Collaterals as per client requirements/ Target Audience
• Leading a team of Inactive (Web) and Print Designers.

Aug 2006 – Aug 2008 · 2 yrs · India

• Hired by Timeus Interactive, I managed Microsoft India Website and some Micro sites.
• Key Result Areas
•  User Interface (UI) Design for the Website
•  Finalizing of Creative Concepts
•  Website Design (Flash and Non Flash Based)
•  Campaign Microsite Designs
•  Designing of E-Mailers (eDMs)
•  Newsletter Designs
•  Designing of Web Banners (Flash & Non Flash)

Jan 2005 – Aug 2006 · 1 yr 7 mos · South Ext

•  Web Page Designs  UI / Home Page Design and Overall Website Designs
•  Web Banners  Emailers
•  Flash Games and Flash User Interface
•  Print Collateral Designs (like: Posters, Fliers, Standees, Brochures and Banner Ads)