Vivaswata Mohapatra

Product Marketing Manager

Hyderabad, Telangana, India12 yrs 8 mos experience

Key Highlights

Influenced $12.3M in pipeline through effective GTM strategies.
Expert in bridging product and customer needs for revenue growth.
Proven track record in sales enablement and product launches.

Stackforce AI infers this person is a Product Marketing expert in the B2B SaaS industry.

Contact

vivaswat08@gmail.com LinkedIn

Skills

Core Skills

Product MarketingGo-to-market Strategy

Other Skills

Analytical SkillsBusiness StrategyContent StrategyJavaMarket ResearchMicrosoft ExcelMicrosoft OfficeMicrosoft WordPMMPowerPointProject ManagementSix SigmaStrategic Positioning and Messaging

About

Senior Product Marketing Manager | Driving GTM, Pipeline, and Customer Value Across B2B SaaS I turn complex B2B products into stories that sell, strategies that scale, and product launches that move the needle. With 10+ years of consulting and product marketing experience, I bridge product and customer needs to drive adoption, retention, and revenue. Whether it's shaping messaging for a new AI feature or enabling sales with content that actually gets used, I thrive at the intersection of positioning, pipeline, and performance. Here’s what I bring to the table: 🔹 GTM & Positioning – Developed messaging and led launches that influenced $12.3M in pipeline 🔹 Sales Enablement – Created assets and tools that accelerated sales velocity and win rates 🔹 Customer Intelligence – Led feedback loops and win/loss programs to improve product-market fit 🔹 Analyst & Partner Strategy – Built relationships that expanded visibility and drove influence 🔹 Product Tours – Building Interactive demos to drive pipeline and boost win rates 🔹 Cross-Functional Collaboration – Supporting events, content creation, and product launches. Outside work, I’m a foodie, sports fan, and family man. Always happy to chat—reach out and connect! Let’s connect! 🤝 #ProductMarketing #DigitalTransformation #SaaS #GTM

Experience

Routematic

Product Marketing Manager

Aug 2025 – Present · 7 mos · Bengaluru, Karnataka, India · On-site

Innovapptive inc

Senior Product Marketing Manager

Jun 2024 – Aug 2025 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

As a Sr. Product Marketing Manager at Innovapptive, I craft compelling positioning, messaging, and GTM strategies for our AI-First Connected Worker Platform. Focused on content, product launches, product tours and sales enablement, I help bridge the gap between technology, customers and business impact—empowering frontline workers and driving operational excellence.
🚀 #ProductMarketing #AI #DigitalTransformation #ManufacturingTech

PMMGo-to-Market StrategyMarket ResearchAnalytical SkillsProduct Marketing

Zenoti

Senior Product Marketing Manager

Mar 2022 – Jun 2024 · 2 yrs 3 mos · Hyderabad, Telangana, India · On-site

Analytical SkillsProduct Marketing

Inmobi

3 roles

Product Marketing Management

Oct 2020 – Mar 2022 · 1 yr 5 mos

Central Market Intelligence - Team Lead

Mar 2020 – Oct 2020 · 7 mos

Senior Associate - Central Operations

Jun 2019 – Feb 2020 · 8 mos

Zs associates

Business Operations Associate Consultant

Apr 2016 – May 2019 · 3 yrs 1 mo · Pune Area, India

Demand Planning (Team Lead ~ Current Role)
Responsible for generating statistical forecast in SAP APO for various products in global markets
Assisting demand planners in key markets for mature products using best in class approaches and reports
Delivering real time actionable insights to drive actions and key decisions and identify the demand evolution of key brands across markets based on selected KPI's
Leveraging RPA (Robotic Process Automation) and Machine Learning to drive automation and reduce human intervention in the demand planning operations
Value Stream Mapping to carry out a detailed assessment to identify key pain-points and areas where RPA could be most effective
Onboarding and mentoring demand planners from the client team through a robust training plan and tracker with weekly goals and case studies exercises
Revamping the existing process flow and creating standard template for monthly reports based on KPI's ( forecaset accuracy, bias and COV ) to make the Demand Consensus Meetings impactful
Business Performance Team (Team Member ~ 4 months)
Development of Tableau based dashboards to meet reporting needs of the client
Optimizing workflows in the existing systems using VBA
Tracking key brands of client in the US and deriving trends
Operating business processes for clients on a periodic basis, to include: configuring business rules, synthesizing data and performing quality checks
Documenting business rules and creating scope documents to be sent out to the clients

Apollo hospitals

Summer Intern

Apr 2015 – May 2015 · 1 mo · South Delhi, Delhi, India

Operations & Strategy Wing: Study the Inventory Management Systems in Operation Theatres and suggest recommendations to reduce inventory associated costs.

Tata consultancy services

Systems Engineer

Jul 2011 – May 2014 · 2 yrs 10 mos · Kolkata Area, India

o Software Testing for computer consultancy department for a duration of 22 months.
o Production Support for computer consultancy department for a duration of 6 months.
o Certified Courses in US Mortgages and US Mortgages Advanced.
o Awarded TCS GEMS (twice)