Jan 2013 – Jan 2021 · 8 yrs · NYC / Silicon Valley

• Marketing Operations Cross Company Alliance (MOCCA) is the leading non-profit professional association dedicated to operational excellence in digital marketing. With 5600+ members representing over 2900 companies, members are leaders of Marketing Operations, Marketing Technology, Data Analytics, Digital Online Marketing, Demand Generation, and Lead Generation. B2B enterprise board members include Intel, Adobe, SAP, SiriusDecisions, IDC & others. As a board member, I currently represent/run the chapter events & sponsorship.
• Sample event speakers:
• ► SAP CMO
• ► ChiefMarTech - Scott Brinker
• ► Chief Digital Evangelist, Salesforce.com

Jan 2011 – Present · 15 yrs 2 mos · Nashville / NYC

• At B2B Fusion, we help identify new revenue conversion opportunities by:
• ► Optimizing marketing and sales processes, and supporting systems.
• ► Creating an Account Based revenue approach that unifies sales and marketing processes.
• ► Providing CMO-credible reporting and data driven insights to invest money and time where it counts most.
• System Expertise: Our team has several years of experience using 6sense, Demandbase, ZoomInfo, HubSpot, Marketo, and Salesforce, with over 100+ Account Based deployments.
• Process Expertise: Account Based Marketing, Marketing Attribution, Email Deliverability, Lead Generation, Inside Sales, Marketing, Sales.
• Current and past clients include companies in the following industries: high-tech, SaaS, healthcare and Financial services.
• http://b2bfusion.com/

Jan 2009 – Jan 2011 · 2 yrs · NYC

• Private $40M SaaS digital marketing company company that provided solutions to get legitimate email into the inbox and keep spam email out - at the nexus of B2C security, email infrastructure, and mobility. Customers included Schwab, eBay, Twitter, Facebook, LinkedIn, Groupon, Eloqua, Marketo, and Aprimo.
• Increased new booking revenue 200% in a year by implementing Eloqua automation platform, setting lead scoring/nurturing processes, establishing first SEO implementation, and leveraging Freemium offer.
• Created company’s first marketing dashboard of metric reports for Board of Directors to inform on future direction of marketing return on investments.
• Transformed marketing organization from North American support to a global, strategic business partner.
• Hired, built, and led new team of 25 with $4M budget. Oversaw global demand generation, product marketing, field and channel marketing, inside sales, marketing operations, SEO/SEM, social network relations, retention, and professional services.

Jan 2006 – Jan 2008 · 2 yrs · Luxembourg, NYC

• Luxembourg headquartered, public $2.5B secure data and video satellite services company. Focused on media/entertainment, enterprise, network operator, and federal government segments in 160 countries. Customers included FedEx, Ford, NBC, Comcast, AT&T, FBI, and U.S. Department of the Navy.
• Increased revenue from $500M to $600M in twenty-four months by initiating company’s first strategic sell through partnership with Cisco and through pricing increases resulting in 4% gross margin impact.
• Launched company’s first integrated social media strategy consisting of 1300 customer/member blog, SEO/SEM, landing pages, and Wiki.
• Improved sales processing time from 45 business days to 15 through Six Sigma benchmarking and metric monitoring of integrated CRM and SAP leading to $2M accelerated revenue in twelve months.
• Created go-to-market strategy for North and Latin American regions. Responsible for $500M+ P&L, product management, demand generation, and marketing communication. Built team of 15 with $3M budget.

Jan 2001 – Jan 2006 · 5 yrs · Silicon Valley, CA

• Public $182M SaaS company that enabled enterprise customers to securely connect to their mission critical applications. Customers included Ford, Oracle, Cisco, Google, DoubleClick, Orange, BT, EDS, and Symantec.
• Increased revenue 300% and expanded market share in F500 from 5% to 20% in 4 years through direct marketing campaigns with global partnerships with Intel and Cisco Systems.
• Established company’s first customer and partner advisory boards in Hong Kong, Singapore, Japan, Germany, United Kingdom, Sweden and the Americas which shaped company strategy.
• Achieved ‘Gartner Leadership Quadrant’ best ranking designation for security solutions over 12 other competitors.
• Created Technology Partnership program to further drive revenue to include Aventail, Juniper, Nortel, Cisco, Symantec, McAfee, Checkpoint, Microsoft NAP, Trusted Computing Group (TCG), Trend Micro and Sygate.
• Led channel strategy, pricing, field marketing, demand generation, strategic alliances, public relations, & marketing communications. Built and hired team of 25 people in 5 countries supporting 150 sales professionals.

Jan 1996 – Jan 2000 · 4 yrs · Silicon Valley, CA

• Joined Frontier, a Fortune 500 company with $2.5B in annual revenues, through $180M 1998 acquisition of successful web hosting start up, GlobalCenter (Exodus). Retained by acquiring C.E.O. to lead M&A integration. Hired as employee #40 and led marketing and business development. Built co-marketing partnership with Cisco and IBM. Customers included Google, Yahoo!, and Netscape.

Jan 1989 – Jan 1993 · 4 yrs · Monterey, CA

• Inactive Secret Clearance, National Defense Service Medal (Persian Gulf War), Parachutist Badge.