Smitha Hemmigae — CEO

Smitha is a Managing Director at ANSR, where she orchestrates enterprise-wide growth initiatives and architects sophisticated client strategies that have positioned ANSR as the undisputed market leader in establishing and scaling Global Capability Centers (GCCs) for Fortune 500 enterprises worldwide. Her distinguished career spans over two decades of progressive leadership across premier technology organizations including Thoughtworks, CSS Corp, Unisys, Infosys, and Logica. As a visionary marketing strategist, Smitha has consistently delivered exceptional revenue growth while elevating brand positioning and market presence for global corporations across diverse industry verticals. Beyond her corporate achievements, Smitha’s commitment to societal advancement extends through her role as co-trustee of Belakoo Trust, where she champions nonprofit initiatives that create lasting community change. Smitha has a bachelor degree in Electronics and Communications Engineering from Bangalore University. Her unique combination of marketing excellence, executing cross-functional initiatives and social entrepreneurship positions her as a catalyst for organizational transformation and sustainable growth in today’s dynamic business landscape.

Stackforce AI infers this person is a Marketing Executive with expertise in Brand Strategy and Growth Initiatives.

Location: Bengaluru, Karnataka, India

Experience: 24 yrs 6 mos

Skills

Marketing Strategy
Brand Management
Market Research

Career Highlights

Over two decades of progressive leadership experience.
Expert in orchestrating enterprise-wide growth initiatives.
Champion of nonprofit initiatives for community change.

Work Experience

ANSR

Managing Director (11 mos)

Head of Marketing - Marketing and Employer Brand (5 yrs 6 mos)

ThoughtWorks

Head of Marketing, India (3 yrs 10 mos)

Your Philanthropy Story

Co Founder (10 yrs 2 mos)

CSS Corp

Sr. Director - Marketing (Influencer Relations, Content and Digital Marketing) (1 yr)

Marketing Director (1 yr 11 mos)

Unisys Corporation

Marketing Manager - Large Deals and Strategic Accounts (3 yrs)

Infosys Technologies Ltd

Marketing Manager, Insurance, Healthcare and Life Sciences (IHL) (11 mos)

Logica

Global Solution Marketing Manager, Infrastructure Management (3 yrs 6 mos)

Aztec Software

Marketing (2 yrs 8 mos)

AmSoft Informaion Services

Jr. Exec, Markeing (2 yrs)

Education

Social Media One-Night Stand at Columbia University - Graduate School of Journalism

BE at Siddaganga Institute of Technology, Tumkur, Bangalore Univerrsity, India

Pre-University at MESKK

Smitha Hemmigae

CEO

Bengaluru, Karnataka, India24 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over two decades of progressive leadership experience.
Expert in orchestrating enterprise-wide growth initiatives.
Champion of nonprofit initiatives for community change.

Stackforce AI infers this person is a Marketing Executive with expertise in Brand Strategy and Growth Initiatives.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementMarket Research

Other Skills

Account Based MarketingContent DevelopmentData AnalysisDeal Based MarketingDigital MarketingPublic Relations

About

Experience

Ansr

2 roles

Managing Director

Promoted

Apr 2025 – Present · 11 mos

Head of Marketing - Marketing and Employer Brand

Sep 2020 – Present · 5 yrs 6 mos

As the Head of Marketing working at ANSR and Talent500, I successfully translate strategy into effective and efficient marketing campaigns that include promotions, customer engagement, content, research and insights and public relations. I have re-positioned the brand aligning with the new vision and values of the organization. Moreover, my responsibility is to create strategies to expand brand exposure and leverage relationships with internal and stakeholders. I play the role of an advisor to our client CXOs when they are exploring their India strategy.
In addition, I have a larger responsibility to drive the evolution of the brand’s identity, bringing it to life clearly and consistently that resonates with the target audience segments. I deliver thought-leadership - public-speaking, webinars, think-tanks, papers, blogs, podcasts and vlogs.
The market advisory practice that I lead - conducts and interprets research, analyse the market and GBS data mapping business services, digital and technology value chains. As part of the research, I also launched one of its kind Retail CPG report. The advisory practice is also part of the core team that delivers consulting projects to our clients.
At ANSR, I also lead the Employer Brand practice. My team and I build employer branding programmes for our F500 clients who look to set up their teams in India. As part of the function, I oversee building localised EVP tailored to the market. Designing and delivering content, campaigns, social media and PR to build a brand that’s is seen as the preferred employer of choice.
Further, my responsibility was to build a community of GCC leaders, Talent Acquisition leaders and the tech community.
I currently head the integrated marketing team of ANSR and T500 and foster a sense of learning and collaborative spirit in them towards benchmarking themselves, on their performance and skill sets.

Marketing StrategyBrand ManagementPublic RelationsMarket ResearchDigital MarketingContent Development

Thoughtworks

Head of Marketing, India

Nov 2016 – Sep 2020 · 3 yrs 10 mos · Bengaluru Area, India

Head marketing initiatives for both demand and supply

Your philanthropy story

Co Founder

Jan 2016 – Present · 10 yrs 2 mos · Bengaluru Area, India

January 2016 – Present (2 months)
Your Philanthropy Story is a platform that covers dynamic and innovative stories of philanthropy through interviews of common people and corporate. This is an excellent way to let more people know about the incredible ways philanthropy can change the world for the better. Tell Us Your Story..
To know more - http://yourphilanthropystory.in

Css corp

2 roles

Sr. Director - Marketing (Influencer Relations, Content and Digital Marketing)

Oct 2015 – Oct 2016 · 1 yr

Responsible for all the Content, Analyst and Public Relations and Digital Marketing.

Marketing Director

Nov 2013 – Oct 2015 · 1 yr 11 mos

Responsible for all the Content, Thought Leadership, Analyst Relations, Public Relations and Social Media Marketing

Unisys corporation

Marketing Manager - Large Deals and Strategic Accounts

Sep 2010 – Sep 2013 · 3 yrs · Bangalore

Deal Based Marketing for must-win accounts globally
o Develop a plan to enhance the win probability in a global deals more than $70 million spanning different industries
o Create a win theme which is in-line with prospect’s requirements and Unisys positioning
o Design relevant tactics (using all channels of marketing - online including social media, influencer and custom events) to communicate the win theme across the duration of the deal
o Track and measure effectiveness of deal based marketing program
o Designed and developed a strategic program to cater to all non must win accounts
Account Based Marketing for strategic accounts globally
o Develop a year-long marketing plan to farm the strategic accounts globally spanning across different industries
o Create a account specific theme which is in-line with account’s strategic priorities and our account plans for the financial year
o Design relevant tactics (using all channels of marketing - online including social media, influencer and custom events) to communicate the theme across the duration of the plan
o Track and measure effectiveness of account based marketing program
o Develop client centric marketing programs for all key accounts in regions
Work with Global leadership on strategic projects worldwide

Deal Based MarketingAccount Based MarketingMarketing Strategy

Infosys technologies ltd

Marketing Manager, Insurance, Healthcare and Life Sciences (IHL)

Sep 2009 – Aug 2010 · 11 mos · Bangalore

Define Go to Market strategy Infosys IHL Practice
o Develop relevant solutions and sales readiness information to help re-position Infosys against competition
o Own and define marketing strategy, tactics and metrics; rapidly analyze and refine campaigns (direct, channel, offer, target segment) to maximize pipeline creation
o Design account specific marketing programs for IHL
o Track and measure effectiveness of marketing programs undertaken
Lead a team for asst marketing managers for Insurance, Healthcare and Life sciences
oResponsible to provide strategic direction to I, H and L go to market strategy
oEnsure the adherence to I, H and L marketing plan in terms of activities, timeline
oLiaison with other horizontal business units to execute combined marketing programs
Lead a team of Market research professionals and assist the senior management in strategy formulation (identify strategic focus areas and – industry analysis, competitor analysis, prospect and research for account plans)
Involved in Corporate marketing programs
o GTM Owner for the healthcare track of Building Tomorrow Enterprise (BTE) (Infosys new positioning in marketplace)
Public Relations for the unit
oCreate comprehensive PR plan for the unit
o Author press releases on any new offering, partnership or new wins
o Proactively identify opportunities by working closely with the global PR agency to position unit leadership
o Place whitepapers and by-line articles on trade publications
Though leadership track for the customer satisfaction survey
o Identify areas which need to have the program implemented
o Plan specific role based thought leadership activities to get maximum impact
o Annual survey to see if we have made a progress on the thought leadership index

Logica

Global Solution Marketing Manager, Infrastructure Management

Mar 2006 – Sep 2009 · 3 yrs 6 mos · Bangalore

Define Go to Market strategy for Logica outsourcing services
o Develop the proposition for Infrastructure Management (IM) Service – Remote Infrastructure Management, Hosting, On-demand Infrastructure Management Service
o Drive global marketing programs (internal and external road shows, online, influencer, tradeshow, marketing and communication)
o Design account based marketing program coordinating with account managers for IM
Lead a team for proposition managers for other outsourcing service sub-streams – Application Management, Business Process Outsourcing
o Responsible to provide strategic direction to AM and BPO go to market strategy
Manage the analyst relation activities as part of Global Analyst Relation program
o Develop analyst relations plans and strategies for Logica’s outsourcing services unit
o Manage AR program to develop strong relationships with key analyst from Gartner Group, IDC and Forrester Research for the global sourcing and outsourcing services
o Managing all inbound analyst requests in a timely and effective manner including surveys, inquiries, and requests to speak with customers.
o Writing and developing briefing docs, messaging docs, analyst tours, trade shows and events.
Market research and assist the senior management in strategy formulation
o Industry analysis, Competitor analysis and technology analysis
Marketing communication for a global change program – accelerate blended delivery
o Develop and plan communication strategy for the change program.
o Research, design, write and publish communication material for the program using multiple

Aztec software

Marketing

Jun 2003 – Feb 2006 · 2 yrs 8 mos

A core member in the marketing team; Was involved in activities around Brand Management, Corporate Marketing, Market Research, Corporate Planing, Leads Generation, Collateral Creation, Events Management, Advertisements and Promotions

Amsoft informaion services

Jr. Exec, Markeing

Jan 2001 – Jan 2003 · 2 yrs

Lead Generation
Research & Analysis
Tender Responses
Database Management
Collateral Development
Marketing Communication - trade body relations, internal and external communications