Shikha Pushpan — CEO
Shikha is a Communications professional with 14 years of experience in Leadership Communications, Content Marketing, Public Relations, Corporate Communications, Thought Leadership Content, Branded Content, Social Media Management, and Media Writing. She is currently deployed at SAP Labs India where she takes care of Executive Communications for Sindhu Gangadharan (MD, SAP Labs India) covering all aspects of employees, media, and other stakeholder communications. Shikha acts as a dot connector in this role and is tasked with defining and building a modern strategic communications capability within the MD’s Office covering all aspects of communications from the MD. This includes strategic business messaging, creative new engagement ideas, and an integrated approach to all communications and marketing, for the press, investors, customers, employees, partners and social media. Working at the intersection of business, marketing, customers and leadership communications, she helps craft and tell the SAP story in a creative and new-age way. In this role, she gets to closely work with SAP Labs India's senior business leaders to identify thought leadership and story opportunities, translate that, and SAP's vision for the future, through impactful content that is engaging and consistent. She was formerly associated with a travel-tech startup, Pickyourtrail, as Senior Manager, Marketing & Comms, where she spearheaded Content & Comms Strategy for the Brand as well as conceived and executed end-to-end Marketing Campaigns. As an Assistant Editor with Travel+Leisure India & South Asia magazine, the role required extensive travel to engage with business clients in the global hospitality scene. The job primarily revolved around Content Marketing and involved closely working with premium hotels, luxury lifestyle brands, and tourism boards around the world to produce both editorial and branded content. Shikha started off her career as a journalist and was associated with mainstream media organizations, such as CNN-IBN, ANI-Reuters, ZEE and India Today Network, where she worked in different capacities on multiple platforms, including broadcast and digital. Thank you for visiting this profile. Please feel free to drop a message at shikhapushpan@gmail.com 😊
Stackforce AI infers this person is a Communications expert in the SaaS industry with a focus on strategic messaging and content marketing.
Location: Bengaluru, Karnataka, India
Experience: 13 yrs 3 mos
Skills
- Strategic Communications
- Public Relations
- Marketing Communications
- Content Strategy
- Content Marketing
- Editorial Management
- Journalism
Career Highlights
- 14 years of experience in strategic communications
- Expert in crafting impactful leadership messaging
- Proven track record in content marketing and public relations
Work Experience
SAP
Fellowship, Executive Communciations, Thomas Saueressig, Executive Board Member, SAP SE (6 mos)
Head, Integrated Communications, SAP Labs India (2 yrs 3 mos)
Leadership Communications, MD’s Office (3 yrs 11 mos)
Customer Innovation Services, SAP
Head of Transformation & Brand Engagement (1 yr 11 mos)
Pickyourtrail
Senior Manager, Marketing Communications & Content (1 yr 6 mos)
Travel + Leisure India & South Asia
Assistant Editor (2 yrs 1 mo)
Asian News International (ANI)
Copy Editor (1 yr 11 mos)
CNN-IBN/ IBNLive.com
Copy Editor (1 yr 11 mos)
UNI TV
Assistant Producer (8 mos)
TV Today Network
Intern (2 mos)
Education
Stanford LEAD at Stanford University Graduate School of Business
MA Political Science at Jamia Milia Islamia
Journalism and Mass Communication at Faculty of Media Studies
at Carmel Convent School