Saumya Chawla 🔜 Gamescom Asia — Associate Partner

I am a marketing and strategy leader with 12+ years of experience at the intersection of brand building, partnerships, and go-to-market operations — now focused on launching and scaling global games in India. Currently, I’m building the Game Marketing division at Rooter, guiding international and domestic studios on India launch strategy, GTM execution, community building and growth. Previously, I built and grew Rooter Shop, a gaming commerce marketplace that now contributes ~70% of company revenue with industry benchmark–beating user spends. Over the past 15 months, I’ve expanded supply to 250+ SKUs across 20 leading publishers and 200+ non-gaming brands including Krafton, Riot Games, Supercell, Steam, Xbox, and Amazon, and positioned Rooter as the only Indian game-tech company to become a B2C reseller of Google Play recharge codes. My expertise lies in player acquisition, engagement, and monetization strategies — from creator-led campaigns, referral programs, and community ladders to reward ecosystems and subscription models. I collaborate closely with product and design teams to optimize engagement mechanics and retention cohorts while ensuring alignment with key commercial outcomes. Beyond gaming, I have tailored and guided brand communication, leadership positioning, and reputation management for category-leading start-ups like Stanza Living, Snapdeal, and Practo and large businesses like Max Healthcare, Microsoft, Sony Entertainment, UNICEF. This cross-sector expertise has helped me deliver communication and marketing campaigns that resonate with diverse audiences.

Stackforce AI infers this person is a Marketing Leader in the Gaming industry with expertise in strategy and brand building.

Location: Delhi, India

Experience: 15 yrs