Nov 2013 – Mar 2015 · 1 yr 4 mos · London, United Kingdom · On-site

• Lead and coordinated on all HQ marketing efforts by providing consultative advice to local marketing teams.
• Salesforce Product Owner: Implemented Salesforce Marketing Cloud across 9 BUs: YOY uplift 91% OR, 331% CTRs.
• Created and delivered training sessions on website optimisation, content marketing, social media, cross channel marketing and customer journeys to all local marketing teams and HQ.
• Managed end-to-end execution of multichannel marketing campaigns with a focus on compliance, timely delivery and quality assurance, ensuring alignment with brand objectives.
• Developed and managed engaging social media campaigns for Playboy Club London – initial two month strategy saw an organic growth 11k followers, in addition to Carlsberg Sports Bar and James Martin Kitchen.
• Key liaison with digital marketing agencies to drive growth across organic and paid traffic.
• Lead on PO's, invoicing, forecast and accruals for group marketing budgets with finance teams.

May 2012 – Nov 2013 · 1 yr 6 mos · London, United Kingdom

• Supported the Group Marketing Manager on strategic priorities, marketing strategy and budgeting
• Oversaw campaign and brand creative brief and approval process, in partnership with designers, agencies, brand and PR
• Coordinated, approved, scheduled and reported on campaigns
• Created social media content strategies, provided governance, sentiment monitoring, support and best practices
• Coordinated new website development projects with internal cross functional teams and external agencies
• Enhanced digital marketing efforts by optimising online advertising, PPC, SEO, mobile, and organic traffic to boost impressions, conversions, and engagement in partnership with external agencies

Sep 2009 – Apr 2012 · 2 yrs 7 mos · London · On-site

• Represent the Founder and Creative Director's priorities and vision to customers, executive stakeholders and direct reports.
• Lead and managed a team of freelancers and interns with repeatable, scalable processes for content creation, distribution strategy and customer service.
• Strategised and crafted compelling messaging for social media campaigns and newsletters using a variety of content types.
• Ownership of digital and non-digital marketing channels to maximise sales.
• Lead D2C ecommerce development in addition to website and product launches.
• Identified new systems and solutions to drive operational benefits.
• Leading on all press matters i.e. press days and features Metro, Daily Telegraph, Vogue, FHM, I.D, Hypebeast.
• Organised fashion shoots, videos and look-books to time and budget.
• Involvement with styling for Brit Awards and Superbowl performances.
• Responsible for design and execution of CRM strategy, designing customer experiences journeys to drive brand engagement and increase sales.

Oct 2008 – Aug 2011 · 2 yrs 10 mos · Highgate, London · On-site

• Execution of HQ marketing campaigns and events e.g. new car launch events
• CRM - Conducted customer follow-ups to record their satisfaction levels
• New starter onboarding
• Accounting and reporting end of day sales and performance to Sales Director
• Oversaw the planning and delivery of key campaigns with the central marketing team at MINI UK HQ