Sanglap B.

CEO

Mumbai, Maharashtra, India12 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in designing scalable marketing engines.
Proven track record in corporate marketing leadership.
Strong focus on value creation and strategic growth.

Stackforce AI infers this person is a Marketing Executive with expertise in Fintech and Corporate Marketing.

Contact

Skills

Core Skills

Marketing StrategyProject Management

Other Skills

Brand ManagementBudgetingBusiness AnalysisBusiness Case PreparationBusiness StrategyBusiness-to-Business (B2B)CommunicationCompetitive AnalysisCorporate CommunicationsFinancial AnalysisLaunch StrategiesManagementMarket IntelligenceMarket SegmentationMarketing Budget Management

About

I shifted from corporate leadership to a more flexible, impact-first model—working directly with founders and internal teams to design marketing engines that scale. I focus on what matters: sharpening positioning, increasing visibility, improving lead quality, and reducing the cost of growth. Whether launching from zero or repositioning for scale, I help companies connect the dots between marketing effort and business outcomes. Previous Experience Intraprenuerial journey of 12 years at YES BANK, from supporting startup collabs with the bank, to leading digital marketing and marketing strategy at the bank, post which I had a short an impactful entrepreneurial stint trying to build an experiential lifestyle transformation platform Education PGDM - Indian Institute of Management, Calcutta B Tech - National Institute of Technology , Bhopal

Experience

Self-employed

Fractional CMO

Jun 2024 – Present · 1 yr 10 mos · Remote

I shifted from corporate leadership to a more flexible, impact-first model—working directly with founders and internal teams to design marketing engines that scale. I focus on what matters: sharpening positioning, increasing visibility, improving lead quality, and reducing the cost of growth. Whether launching from zero or repositioning for scale, I help companies connect the dots between marketing effort and business outcomes.

Earthworm - lifestyle transformation

Co-Founder

Jun 2022 – Jun 2024 · 2 yrs · Mumbai, Maharashtra, India

Marketing Budget ManagementBudgetingStrategic LeadershipValue CreationMedia StrategyProject Management+10

Yes bank

8 roles

Group Executive Vice President

Apr 2021 – Apr 2022 · 1 yr

Marketing Budget ManagementBudgetingStrategic LeadershipValue CreationMedia StrategyProject Management+11

Executive Vice President

Promoted

Jan 2019 – Apr 2021 · 2 yrs 3 mos

Marketing Budget ManagementBudgetingStrategic LeadershipValue CreationMedia StrategyProject Management+11

Senior Vice President Marketing

Promoted

Sep 2017 – Jan 2019 · 1 yr 4 mos

Corporate Strategy, Fintech & Corporate Marketing
Jointly leading YES BANK's innovation programs - YES FINTECH and YES SCALE - efforts to co-create innovations with tech startups globally

Marketing Budget ManagementBudgetingStrategic LeadershipValue CreationMedia StrategyProject Management+11

Vice President

Promoted

Jul 2016 – Aug 2017 · 1 yr 1 mo

Leading Marketing innovations at YES BANK especially in the corporate marketing domain. Has lead several campaigns targeted across the spectrum of B2B and B2C marketing including YES BANK National CFO Forum, YES BANK Transformation Series and YES FINTECH

Marketing Budget ManagementBudgetingStrategic LeadershipValue CreationMedia StrategyProject Management+10

Assistant Vice President

Jul 2015 – Jul 2016 · 1 yr

Corporate Marketing & Brand Management

Marketing Budget ManagementBudgetingValue CreationMedia StrategyProject ManagementThinking Skills+8

Senior Marketing Manager

Promoted

Jul 2014 – Jul 2015 · 1 yr

Marketing Strategy Design including Campaign Management
Conceptualization, strategy and sponsorship management & media planning of all event properties
Creation of integrated sports marketing strategy in line with unique focus on sports & entertainment banking

Marketing Budget ManagementBudgetingValue CreationMedia StrategyProject ManagementThinking Skills+7

Marketing Manager - Corporate Marketing & Branding

Promoted

Jul 2013 – Jun 2014 · 11 mos

Corporate Marketing Strategy Design for brand awareness enhancement
Conceptualization, strategy and sponsorship management & media planning of all event properties
Relationship Management with key external stakeholders including thought leaders
Sports Marketing Management

Associate, Marketing & Corp Communication

May 2011 – Jun 2013 · 2 yrs 1 mo

Marketing and Corporate Communication

Coca cola

Summer Intern

Apr 2010 – Jun 2010 · 2 mos

Worked on Performance Analysis of Flavors- Fanta and Sprite in top 10 markets in Eurasia and Africa based on DME Productivity, Brand Love and Media Performance
Determined influence of DME on Brand Performance of Fanta & Sprite in top 10 markets of EAG