Geetu Bhatnagar

CEO

New Delhi, Delhi, India30 yrs 3 mos experience
Highly Stable

Key Highlights

  • Over 25 years of leadership in IT sales and marketing.
  • Expert in driving demand generation through innovative campaigns.
  • Proven track record in building strategic partnerships.
Stackforce AI infers this person is a seasoned leader in SaaS and IT services with a strong focus on marketing and business development.

Contact

LinkedIn

Skills

Core Skills

Go-to-market StrategyBrand DevelopmentDigital MarketingBusiness StrategyTeam ManagementMarketing LeadershipBusiness AlliancesLeadershipClient Relations

Other Skills

Account ManagementAgency SelectionAnalysisBrand PartnershipsBrand StrategyBusiness InsightsBusiness IntelligenceCRMCase StudiesChannel PartnersCompetitive AnalysisConsultative SellingConsultingCorporate EventsCreative Problem Solving

About

With over 2.5 decades of experience in the Indian IT Industry driving Sales, Services and Marketing Leadership at Top organisations like Oracle, Microsoft and Hewlett Packard to name a few. A focussed growth and transformation Leader I have led and built brands and Markets, through focussed GTMs, comprehensive marketing initiatives for Oracle's Data and AI offerings on Cloud, while also developing ISV and Partner Marketing frameworks to enhance Oracle's presence across Japan and the Asia Pacific region. I have extensive knowledge and experience in creating new markets and building partnerships and alliances, marketing mix modeling, brand development, and delivering innovative digital, social, and immersive campaigns that drive demand generation and elevate customer engagement.

Experience

Oracle

Head of Marketing, Oracle India

Jun 2015 – Oct 2025 · 10 yrs 4 mos · Gurgaon, India · On-site

  • Strategized and executed comprehensive marketing initiatives across all lines of business for Oracle's Data and AI offerings on Cloud.
  • Developed frameworks for ISV and Partner Marketing, enhancing Oracle's presence in Japan and the Asia Pacific Region.
  • Led global anchor programs and initiatives, driving demand generation through innovative digital and immersive campaigns.
Go-to-market StrategyBrand DevelopmentBrand PartnershipsCustomer Relationship Management (CRM)Business AlliancesNew Business Development+20

Geetu bhatnagar

Brand Advisor

Jul 2014 – May 2015 · 10 mos · New Delhi Area, India · On-site

  • Provided strategic consulting for a renowned political party, focusing on brand and image building.
  • Managed social and digital media strategies to enhance public engagement and opinion.
  • Developed and executed mass media campaigns to support industry initiatives and public policy changes.
Go-to-market StrategyBrand DevelopmentBrand PartnershipsCustomer Relationship Management (CRM)Marketing Budget ManagementBrand Strategy+12

Microsoft

Senior Director- Enterprise Marketing Lead

Jun 2012 – Mar 2014 · 1 yr 9 mos · Gurgaon, India · On-site

  • As Enterprise Marketing Lead, Led commercial marketing initiatives for enterprise, mid-market, and public sector customers in India.
  • Drove competitive campaigns and go-to-market strategies to enhance revenue and market share.
  • Spearheaded the "reimagining the enterprise" theme, launching key products like Azure, Windows 8, Windows phone, SQL server and Office 365.
  • Cultivated strong relationships through audience marketing, public relations, and analyst relations.
Go-to-market StrategyBrand DevelopmentBrand PartnershipsCustomer Relationship Management (CRM)New Business DevelopmentBusiness Strategy+17

Hewlett packard enterprise

2 roles

Director-Public Sector Sales

Promoted

Sep 2007 – May 2012 · 4 yrs 8 mos · India · On-site

  • Directed the Enterprise Business for HP in the Public Sector, focusing on integrated IT solutions.
  • Drove business growth from $20M to $110M in just 2.5 years, significantly enhancing market presence.
  • Achieved $50M in FY10 and established a robust pipeline of $150M for subsequent years.
Go-to-market StrategyBusiness AlliancesBusiness StrategyTeam ManagementCreative Problem SolvingConsultative Selling+4

Country Head-Solutions Marketing

Sep 2007 – Oct 2009 · 2 yrs 1 mo · India · On-site

  • Led the positioning of Future Technologies and Complete Industry Solutions for Global 1000 Accounts.
  • Drove awareness and guided the sales team towards a Solutions Led/Services Led selling approach.
  • Initiated Personalized Marketing strategies for Global 2000 Accounts, enhancing the sales pipeline and positioning HP's offerings.
  • Awarded the prestigious HP “Circle Awards” for successfully executing impactful marketing programs and campaigns.
Go-to-market StrategyBrand DevelopmentBusiness AlliancesMarketing Budget ManagementBrand StrategyTeam Management+9

Primera networks llp

Resident Business Director

Aug 2005 – Sep 2007 · 2 yrs 1 mo · India · On-site

  • Directed consultative and representative services for corporations seeking market entry and M&A opportunities for a UK based Consulting firm
  • Fostered local in-country representation and established strong liaison with government and industry stakeholders.
  • Successfully achieved a significant Defence deal tie-up between Slovakia and India, enhancing international relations.
Go-to-market StrategyBusiness AlliancesMarketing Budget ManagementCreative Problem SolvingLeadershipClient Relations+1

Compaq computer corporation

Head - Government Business

May 1999 – Jul 2002 · 3 yrs 2 mos · India · On-site

  • Led the North India division to conceptualize and strategize business plans for Central Ministries.
  • Developed integration and networking channel partners to provide comprehensive enterprise solutions.
  • Achieved over USD 20 million in business, consistently qualifying for the quota club at Compaq.
  • Established strong relationships with key decision-makers in Central Ministries and state governments.
Go-to-market StrategyTeam ManagementCreative Problem SolvingConsultative SellingClient Relations

Telstra

Head- Corporate Sales

Jun 1997 – May 1999 · 1 yr 11 mos · India · On-site

  • Led the execution of VSAT setups for major enterprise accounts, including Price Waterhouse Coopers and Pepsi.
  • Connected multiple offices and locations using advanced satellite technologies such as PAMA, DAMA, TDM, and TDMA.
  • Developed strategic relationships with top clients to enhance their operational connectivity.
Team ManagementCreative Problem SolvingConsultative SellingClient Relations

Autodoor industries

Sales Director

Oct 1991 – Apr 1997 · 5 yrs 6 mos · India · On-site

  • Developed and implemented market strategies for Building Automation and Access Control Systems.
  • Fostered relationships with key stakeholders, including consultants, architects, and structural engineers.
  • Collaborated with top clients such as Airport Authority of India and Maruti Suzuki to enhance service offerings.
  • Spearheaded ecosystem development initiatives to strengthen industry partnerships and drive growth.
Business AlliancesCreative Problem SolvingClient Relations

Education

IESE Business School

Accelerate Executive Insight Program — Stategic Intelligence

Jan 2017 – Jan 2018

University of Michigan - Stephen M. Ross School of Business

Accelerate Executive Insight Program — Authentic Leadership

Jan 2017 – Jan 2018

Indian Institute of Management Bangalore

Business Administration and Management — General

Jan 1999 – Present

Tata Institute of Social Sciences

Business Administration and Management — General

Jan 1998 – Present

Delhi University

M.A. English Literature — English Literature

Jan 1991 – Jan 1993

Holy Child Senior Secondary School

Target Internet

Certifcate — Digital Strategy

Target Internet

Certificate — Digital Customer Engagement

University of Michigan - Stephen M. Ross School of Business

Certificate — Authentic Leadership

IESE Business School

Certificate — Strategic Intelligence

Stackforce found 100+ more professionals with Go-to-market Strategy & Brand Development

Explore similar profiles based on matching skills and experience

Nishant Choudhary

Nishant Choudhary

Growth Associate

at Scalekit

Bengaluru, India7 yrs 1 mo exp
Content MarketingContent StrategyContent WritingSEOTechnical Writing
Sumit Virmani

Sumit Virmani

Global Chief Marketing Officer

at Infosys

Bengaluru, India29 yrs 4 mos exp
Global Brand DevelopmentMarketing Strategy
Yadupati Gupta

Yadupati Gupta

Founder & CEO

at BlackCarrot

Mumbai, India3 yrs 11 mos exp
EntrepreneurshipProduct DevelopmentBrand BuildingCorporate FinanceInvestment Banking
Raunak Oberoi

Raunak Oberoi

Principal Product Manager - Windows Store

at Microsoft

Seattle, United States12 yrs exp
Product ManagementProduct Strategy
Sachin Raghuwanshi

Sachin Raghuwanshi

Business Development Manager

at AMRUT ENERGY PVT LTD

Indore, India2 yrs 6 mos exp
Business DevelopmentSales Strategy
YB

Yash Bhargava

Brand and Content Lead

at Dezerv

Mumbai, India13 yrs exp
Branding & IdentityContent StrategyMarketing StrategyUI/UX
Rebecca Geraghty

Rebecca Geraghty

Rebella Jewelry - Creator & Owner

at Rebella Jewelry

East Northport, United States15 yrs 1 mo exp
LeadershipProduct Marketing
Aaron Suplizio

Aaron Suplizio

Chief Commercial Officer

at Novo

Newport Beach, United States25 yrs 3 mos exp
Business DevelopmentBusiness StrategyFinancial TechnologyMarket ResearchProduct Development