May 2017 – May 2018 · 1 yr · Bengaluru Area, India

• Direct responsibility to manage, grow and build three key accounts with annual revenue targets of
• USD 200,000 from India market.
• Leading a complete hiring and training project for a FMCG Client to set up their India captive unit.
• Leading a 6-member direct team & overall 15-member team across multiple accounts on Advanced
• analytics and BI project and responsible for their career progression, KRA’s and personal growth.
• Responsible to build new service lines, market offerings and GTM strategies for CPG and retail sector.

Jun 2015 – Jul 2016 · 1 yr 1 mo · Chennai, Tamil Nadu, India

• Set up the operations from grounds up and led team of 20+ members to deliver Market, Product Pricing Analytics (Advanced Analytics & BI).
• Responsible for complete delivery of direction setting, market Intelligence, pricing analysis & performance/volume monitoring. Training and managing team to create and deliver market share reporting, competitive updates, market opportunities, account profiling, partnerships and alliances.
• Transitioning work from Manila, Mumbai and Copenhagen to set up a direction setting strategy team in Chennai. Improved team efficiency by 33% through various automation strategies using R, SQL and VBA.
• Analytics Projects :-
• Partnering with high-level Business stakeholders and creating an interactive statistical prototype, to guide port to port pricing; using Customer Clustering, Price Optimization and Demand Forecasting. Clear revenue impact of over 10 million dollars.
• Collaborate with Core Direction Setting team to develop Maersk Line goals, targets and quarterly corporate market sizing activity.
• Developing Customer Churn Analysis to identify customers at risk of churning and retain valuable customers through loyalty programs
• Organizational enabler initiatives:-
• Part of Key Partner Pillar activities – design and execution of organization strategies for Partnership building with key Stakeholders for Maersk Group Analytics
• Involved in Brand image building and awareness in the form of newsletters, posters and creating the MGA Portal and aligning it in with the Knowledge Management Portal.

Jan 2010 – May 2015 · 5 yrs 4 mos · Norwalk, CT

• Client Management, Team Management, Onsite-Offshore delivery teams

Jun 2008 – May 2015 · 6 yrs 11 mos · Norwalk, CT

• Onsite Client management:-
• Provide Strategic Solutions and Key business Insights on Pricing Plans, ROI on Advertising effectiveness, Campaign Analysis, In-Store promotional activities, Store Aisle resets, line extensions, packaging changes and brand level multi product / category Marketing strategies.
• Led the analysis on a project predicted an Advertising impact of tripling the sales of a multi-million dollar product to over $200 million over a period of 4 years.
• Managed the analysis on a project that Forecasted ROI impact of package changes on a multi-billion dollar brand to enable the client to take the risk mitigation and generate cost savings of over $50M
• Support the client as an analytical and statistical expert guiding them on different questions around the statistical model (like Anova, Regression, Panel Data analysis and Cluster analysis), process, procedures and execution of test treatments.
• Liaison between IRiworldwide sales team and Genpact’s Global Operation Center delivery team:-
• Gathering and organizing all inputs, specking out the right details and model inputs, media plans, etc. that are critical for the models to be executed efficiently by the delivery team.
• Translate the client business questions into appropriate requirements for the analyst and the model results into business implications. Transition delivery projects to offshore delivery team
• Train Genpact’s Global Operation Center delivery team to provide greater value to IRiworldwide’s clients across different industry verticals.

May 2005 – May 2008 · 3 yrs

• Project Management, Execution and Coordination with On-Shore teams; from Specs gathering, Modeling, Results Interpretation, and Presentation of Business Insights to the clients.
• Modeling delivery on Ancova, Marketing Mix, Anova, Logistic Regression, Cluster Analysis, Panel Data Analysis and other statistical techniques to build different analytical solutions.